By JOEL C. ESCOL, Managing Editor
Kentucky Fried Chicken (KFC) is preparing to make its debut in Misamis Occidental with the opening of its first-ever branch in the province. The KFC Oroquieta Drive-Thru, situated along Dr. Jose Rizal Street near the Bayfront Arena, is now in the final stages of construction. The much-anticipated opening is set for October 7, 2024, marking a significant milestone for both the community and the international fast-food chain.
As the first KFC branch in the area, its arrival is expected to contribute to local economic growth by attracting more visitors and stimulating business activity. Additionally, the opening of this new branch provides more dining options for locals, introducing the famous fried chicken brand to Oroquieta’s food scene.
KFC’s decision to expand to Misamis Occidental reflects the region’s growing potential and increasing demand for international dining options. Local residents have expressed their excitement for the convenience of a KFC Drive-Thru, a first for the province, as it will provide quick and easy access to the brand’s popular menu.
The KFC Oroquieta Drive-Thru is expected to attract not only local customers but also visitors from neighboring towns and cities, especially with its strategic location near the Bayfront Arena, a popular venue for events.
The grand opening of the branch is expected to be a lively affair, with local businesses and officials anticipating increased activity in the area. KFC’s presence marks another step forward in the province’s continuing development.
Photos of the new KFC branch’s progress have been shared online by local platforms such as Kapipol Updates, Ej Jumawid, and Uswag Oroquieta, further building excitement among the residents of Misamis Occidental.
Kentucky Fried Chicken (KFC) has become one of the most recognized and beloved fast-food chains in the Philippines since it opened its first store in the country in 1966. Over the decades, KFC has solidified its presence across the nation, with more than 300 branches currently operating in various cities and provinces. The brand’s success in the Philippines is largely attributed to its famous “finger-lickin’ good” fried chicken, seasoned with Colonel Sanders’ secret blend of 11 herbs and spices.
The Philippines, being a country known for its love of fried chicken, has embraced KFC as a household name. The fast-food giant has continuously expanded, serving Filipinos from all walks of life with both dine-in and drive-thru options. Its growing popularity is also fueled by the brand’s ability to adapt to local tastes. KFC has introduced unique menu items exclusive to the Philippines, such as the Chizza (a pizza topped with fried chicken) and Filipino-favorite rice meals, which appeal to the local palate.
Beyond its culinary offerings, KFC has made significant contributions to the Philippine economy by creating jobs, supporting local suppliers, and driving tourism in areas where new branches are established. Its expansion into provinces like Misamis Occidental, with the upcoming Oroquieta Drive-Thru, demonstrates KFC’s commitment to reaching underserved markets and bringing international dining experiences to smaller communities.
The brand is also known for its innovative marketing strategies in the Philippines, including partnerships with local celebrities and influencers. KFC continues to engage with customers through its strong presence on social media platforms, frequently launching promotions and contests that attract loyal patrons.
As KFC expands into more regions in the Philippines, it not only satisfies the demand for quality fast food but also fosters economic growth, creating opportunities for local businesses and improving access to global brands across the country.
