(for resizing to 4:1 aspect ratio using the layered file; All event and campaign KVs will be added in the media kit; Please let us know if you have a preferred KV)
Metro Manila, Philippines – Silka, the renowned skincare brand known for its commitment to quality and affordability, proudly announces the launch of its campaign for their latest innovation, the New Silka Whitening Deodorant.
Known to offer some of the leading beauty and personal care products in the Philippines, Silka extends its expertise to the realm of underarm care–delivering exceptional results at an unbeatable price point. With the brand’s untarnished reputation in the beauty industry for more than 2 decades, it is no doubt why SILKA continues to rise above the market with all-out kinis-puti products every Filipina deserves.
(From Left-Right) Aidan Co, Janssen Co, Jane Co, Juanita Co, Herlene Budol, Hennie Co Yu, Melanie Co
(From Left-Right) Timothy Chuongco, Eunice Apple de Belen, Aidan Co, Janssen Co, Jane Co, Juanita Co, Herlene Budol, Hennie Co Yu, Melanie Co, Alexis Gloria
Ms. Apple de Belen, Marketing Manager of Silka, emphasized the importance of holistic skincare, encouraging Filipinas to embrace confidence from within. “What LIMITS us are the things na pilit nating tinatago. This is how many of us treat our underarms—parang dark secret. Nakakalimutan natin ‘tong alagaan the same way nating inaalagaan ang ating panglabas,” she underscored the commitment of Alagang Silka in addressing all skin care concerns.
Unveiling the Queen
This momentous occasion is marked by a brand campaign rooted in confidence, self-assurance, and the empowering spirit of Queenfidence, embodied by its newest ambassador, Herlene Budol.
“Pinangarap ko pero di ko inexpect na isang araw, ngayon na nga, na lalabas din ako sa TV bilang endorser ng SILKA! Salamat po sa tiwala, gagalingan ko po talaga,’ exclaimed Herlene, overwhelmed by the warm welcome as she debuted as the ambassador for the whitening deodorant line. This campaign also marks her first TV Commercial. Herlene wowed the crowd with a sultry yet powerful sing and dance performance in her stunning orange long gown.
Herlene epitomizes the essence of beauty and practicality. As opposed to her name, she promotes accessible beauty provided by Silka without an ounce of Budol. Her genuine demeanor, infectious energy, and unwavering confidence resonate deeply with Filipinas across the nation. Herlene’s journey embodies the transformative power of self-assurance and serves as an inspiration to women of all ages.
The Kili-Queenly Journey
From Herlene’s humble beginnings, she rose as an actress and beauty queen, championing Silka from then and now. Even as a child, her late grandmother sold the brand’s products in their sari-sari store with their entire family being Silka users for its affordability and effectiveness. This transformation parallels her skincare journey. Silka became her holy grail solution, transforming her into the Kili-Queenly icon she is today.
Positioned as one of the most affordable whitening deodorants in the country, Silka continues its legacy of empowering Filipinas to embrace beauty with confidence. With a suggested retail price of only Php 49 for the 40mL variant and Php 38 for the 25mL variant, the New Silka Whitening Deodorant Line offers unparalleled value without compromising on quality.
Mr. Janssen Co, Chief Executive Officer of Cosmetique Asia Corporation, expressed Silka’s commitment to innovation while retaining the most affordable value they may offer, and staying true to its core values of Alagang Silka. “We never stop making sure that we always have something for everyone. That KINIS-PUTI we all aspire remains accessible to all with SILKA,” stated Mr. Co.
Silka has all your kinis-puti needs covered
The New Silka Whitening Deodorants come in four variants meticulously formulated to address specific skincare needs. The products are infused with papaya enzymes and niacinamide that help whiten the skin, and Centella Asiatica Extract that helps lessen visible spots caused by irritation. Each variant aims to target common underarm issues by lightening the skin, correcting spots, smoothening chicken skin and maintaining a cool feel all day. Get all these benefits on top of its 24-hour odor and sweat protection.
The TV commercial featuring Herlene Budol celebrates the essence of Filipina beauty and the transformative power of the New Silka Whitening Deodorants. It is a testament to Silka’s commitment to empowering women to embrace their confidence and authenticity with the tagline “Kili-kili puting walang budol, sa presyong ‘di rin budol!”
(From L-R) Wilbert Tolentino, Herlene Budol
Transformative confidence for all
“Silka believes in women empowerment. Our new brand ambassador emulates beauty and confidence and she serves as an inspiration to many Filipinas. With the help of SILKA and our brand ambassador, our new generation is charged with KINIS-PUTI benefits for a new standard of confidence,” Ms. Jane Co, Cosmetique Asia Corporation’s VP for Marketing and Purchasing, remarked on the significance of the campaign, highlighting Silka’s dedication to empowering women to amplify their own beauty with pride, confidence, and utmost care.
Silka invites consumers to experience the transformative power of the New Silka Whitening Deodorants and join the journey towards beauty and confidence.
For more information about the New Silka Whitening Deodorant Line and other Silka products, please visit Silka’s website, and @silkaskincare on their Facebook, Tiktok and Instagram.
Press Contact:
Alexis Gloria
Brand Specialist
Cosmetique Asia Corporation – SILKA
8361-2613
Kimberly Sarasua
PR and Marketing Officer
PRPR Manila
(+63) 938-964-5222
OTHER PHOTOS:
(From Left-Right: Jeffrey Roxas, Timothy Chuongco, Aidan Co, Janssen Co, Jane Co, Eunice Apple de Belen, Juanita Co, Herlene Budol, Hennie Co Yu, Melanie Co, Alexis Gloria, Richelle Bilo, Mary Joy Panal, Rachel Chua, Arlene Sawey, Jennifer Penafiel, Alfred Tan
(From Left-Right: Eunice Apple de Belen, Herlene Budol)
(From Left-Right: Sean Kyle Ortega, Herlene Budol)
(From Left-Right: Wilbert Tolentino, Herlene Budol)
