World Travel Expo Year 10 goes to Cagayan de Oro

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WORLD Travel Expo Year 10 officially opened today at Ayala Malls Centrio, gathering travelers, exhibitors, and tourism partners for a three-day event focused on destination discovery, travel planning, and renewed travel intent.

Now on its tenth year, World Travel Expo continues to serve as a platform that connects travelers with airlines, hotels, tour operators and destination providers, helping translate interest into actionable travel plans.

During the opening program, event organizer Miles Caballero reflected on the evolution of the event and the behavior of travelers over the years.


When the event started, the goal was to create a space where people could discover destinations and connect with travel providers.


Ten years later, that purpose remains but what has changed is how people arrive.


Today, many come not only to explore but to finally act on plans they have been postponing.


Caballero emphasized how travel continues to exist within everyday life, often delayed not by lack of desire but by circumstance.

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“People do not stop wanting to travel. They delay it. Work, responsibilities, and routine take priority, and travel becomes something they continuously move into the future,” Caballero said.


The expo will feature domestic and international destinations, airline and hotel offerings and curated travel packages designed for families, groups and individual travelers.

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Visitors are encouraged to evaluate travel not only by destination but by timing, readiness and purpose, making it easier to turn intention into actual plans.


Beyond travel offerings, the event will highlight the continued role of tourism in supporting livelihoods, strengthening destination economies and connecting people across places and experiences.


World Travel Expo Year 10 will run from July 3 to 5, 2026 at Ayala Malls Centrio.