Suzuki Philippines Celebrates the Relaunch of Suzuki Auto Tacloban in Its New Standalone 3S Facility

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Suzuki Philippines Incorporated (SPH) celebrated the relaunch of Suzuki Auto Tacloban, marking a new chapter for the dealership as it officially opens its new standalone 3S (Sales, Service, and Spare Parts) facility located at Purok 4, Maharlika Highway, Barangay 91, Abucay District, Tacloban City, Leyte.

Operated by Sakura Autoworld, Inc., under the leadership of its President, Mr. Marco Gabriel Borromeo, the relocated dealership reinforces Suzuki’s commitment to providing customers in Tacloban and the Eastern Visayas region with a more convenient and elevated ownership experience. Originally established on September 19, 2012, Suzuki Auto Tacloban has been serving the region for more than a decade. Its transfer to a modern standalone facility reflects the dealer group’s continued investment in enhancing both sales and aftersales services to better meet the evolving needs of Suzuki customers.

The new Suzuki Auto Tacloban features a showroom capable of displaying five Suzuki vehicles, providing customers with a comfortable environment to explore the brand’s latest lineup. Complementing the upgraded showroom is an enhanced aftersales facility equipped with five service bays, enabling the dealership to deliver faster, more efficient maintenance and repair services while maintaining the quality and reliability that Suzuki owners have come to expect.

(L-R): Ms. Desiree Piñera – Suzuki Philippines’ Assistant Manager for Automobile Sales Department, Ms. Claribeth Valiente – Suzuki Philippines’ Auto Service Department Head for After-Sales Service, Mr. Norihide Takei – Suzuki Philippines’ Director and General Manager for Automobile Division, Mr. Marco Gabriel Borromeo – Sakura Autoworld, Inc.’s President, Mr. Roy Mitchel Silverio – Sakura Autoworld, Inc.’s General Manager, Ms. Karen Son – Sakura Autoworld, Inc.’s Chief Finance Officer

The dealership relaunch was attended by executives from Suzuki Philippines, Mr. Marco Gabriel Borromeo, President of Sakura Autoworld, Inc., representatives of the dealer group, business partners, customers, and members of the local community who gathered to celebrate this important milestone.

During the ceremony, Mr. Norihide Takei, Director and General Manager of the Automobile Division of Suzuki Philippines Incorporated, congratulated Sakura Autoworld, Inc. on the successful relocation and relaunch of Suzuki Auto Tacloban. He recognized the dealer group’s longstanding partnership with Suzuki Philippines, emphasizing that its investment in the new facility demonstrates its confidence in the Suzuki brand and its commitment to delivering an even better experience for customers in Tacloban and across Eastern Visayas.

Mr. Takei also reaffirmed Suzuki’s commitment to its customers and dealer partners, saying, “At Suzuki, we remain committed to being By Your Side, and we are grateful to have partners who share the same dedication to serving our customers.” He concluded by congratulating Sakura Autoworld, Inc. on this significant milestone and expressed confidence that the dealership will continue to grow while providing exceptional service to the Suzuki community for many years to come.

The relaunch of Suzuki Auto Tacloban reflects Suzuki Philippines’ continuing efforts to strengthen its nationwide dealership network through modern facilities and customer-focused services. Together with its trusted dealer partners, Suzuki remains dedicated to delivering quality automobiles, dependable aftersales support, and an ownership experience that truly embodies its promise of being By Your Side.

For more information, you may check out any authorized Suzuki Auto dealerships nationwide or visit http://suzuki.com.ph/auto/. For daily updates on Suzuki, please like Suzuki Auto PH’s Facebook page at https://www.facebook.com/SuzukiAutoPH, follow them on X at https://x.com/SuzukiAutoPH and Instagram at @suzukiautoph.

ABOUT SUZUKI PHILIPPINES

Suzuki Philippines Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycles and the distribution of compact vehicles and outboard motors.

Suzuki has established its reputation worldwide for quality, versatility, and innovation, and has created a heritage of trust and reliability. www.suzuki.com.ph