The Philippine Franchise Association (PFA) is proud to bring its biggest regional franchise show to Northern Mindanao — a premier event designed to empower aspiring entrepreneurs and grow franchise opportunities across the region. The two-day expo will take place on September 11 to 12, 2026 (Friday and Saturday), from 10:00 AM to 7:00 PM, at the Atrium of SM CDO Downtown.
This year’s staging is a milestone for the roadshow: it marks the first time Franchise Negosyo returns to Cagayan de Oro since the pandemic, and its inaugural staging at SM CDO Downtown— reaffirming PFA’s commitment to expanding franchising opportunities in the heart of Mindanao.
Franchise Negosyo Mindanao (Cagayan de Oro) will bring together over 40 participating exhibitors, showcasing 200+ successful franchise brands from various industries and supported by allied suppliers for a complete business set-up. This all-in franchising event offers a unique platform for attendees to explore legitimate investment opportunities, learn the basics of franchising, and connect directly with established franchisors and service providers — all free and open to the public.
Beyond the expo, visitors can join seminars, including:
How to Invest in the Right Franchise: a free seminar featuring Ms. Dana Cuneta, CFE, AVP for Consultancy and Strategic Planning at Francorp Philippines, paired with presentations of various franchise investment packages to help would-be franchisees make informed investment decisions. Held at the Atrium, SM CDO Downtown on both event days — September 11 (2:30 PM – 4:30 PM) and September 12 (1:00 PM – 3:00 PM).
How to Franchise Your Business: a paid seminar for thriving homegrown businesses ready to expand their brand through franchising, to be held at Limketkai Luxe on September 12, 2026 (2:00 PM – 5:00 PM).
“Franchising remains one of the most accessible and proven pathways to business ownership, and by bringing Franchise Negosyo back to Cagayan de Oro, we hope to open more doors for Mindanaoan entrepreneurs who dream of building their own enterprise.” said Dr. Samie Lim, CFE, Chairman Emeritus of the Philippine Franchise Association.
Franchise Negosyo Mindanao (Cagayan de Oro) is FREE and open to the public, and is an ideal opportunity for individuals looking to start their own business, diversify their investments, or simply learn more about the booming franchise sector in the Philippines.
You can register online for FREE to skip the lines! https://www.pfa.org.ph/event-details/regionx
This event is not possible without the help and support of the following partners: Supporting Organizations: DTI Region X, OWWA Region X, ORO-TIPC, City Government of Cagayan de Oro, and Oro Chamber. Gold Partners: 7-Eleven • Carrier • Francorp • GCash • Grainsmart Cafe
• Mayet De La Rosa Fine Jewelry • Oryspa • Phoenix Super LPG • PLDT • Popeyes • SM • The Generics Pharmacy (TGP) • Villatuna. Event Partners: PowerHouse • U-Franchise Sales & Management • UnionBank
See the full exhibitor directory: https://drive.google.com/drive/folders/1YDK0d18xvC_UchOIdnmNAoZ71XlWiFq_?usp=drive_link
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