THE countdown is on. This Friday, the Philippine Franchise Association (PFA) brings its regional franchise show to Mindanao, opening its doors to aspiring entrepreneurs, investors, and business owners across the region. Franchise Negosyo Mindanao (Cagayan de Oro) runs for two days on September 11 to 12, 2026 (Friday and Saturday), from 10:00 AM to 7:00 PM, at the Atrium, SM CDO Downtown.
The moment is a milestone. This staging marks the first time Franchise Negosyo returns to Cagayan de Oro since the pandemic, as well as its inaugural staging at SM CDO Downtown — reaffirming PFA’s commitment to expanding franchising opportunities in the heart of Mindanao.
Whether you’re exploring your first venture or expanding an existing portfolio, this two-day event brings everything within reach. Meet over 40 exhibitors face-to-face, browse more than 200 proven franchise brands across a wide range of industries, and tap into allied suppliers ready to help you set up your business from the ground up. From understanding the fundamentals of franchising to uncovering legitimate investment opportunities at every capital level, you’ll find the guidance and connections you need — all in one venue.
Adding value to the expo is a line-up of free and paid seminars for both first-time investors and business owners ready to scale. Seats are limited, and pre-registration is encouraged:
- How to Invest in the Right Franchise: a free seminar featuring Ms. Dana Cuneta, CFE, AVP for Consultancy and Strategic Planning at Francorp Philippines, paired with presentations of various franchise investment packages to help would-be franchisees make informed decisions. Held at the Atrium, SM CDO Downtown on both event days — September 11 (2:30 PM – 4:30 PM) and September 12 (1:00 PM – 3:00 PM).
- How to Franchise Your Business: a paid seminar for thriving homegrown businesses ready to expand their brand through franchising, to be held at Limketkai Luxe on September 12, 2026 (2:00 PM – 5:00 PM).
With the show floor expected to draw strong crowds on opening day, guests are urged to register online for FREE in advance to skip the lines and secure the most of both days:
https://www.pfa.org.ph/event-details/regionx
“We are just days away from welcoming Mindanao’s entrepreneurs to Franchise Negosyo, and the excitement has been building. Whether you are exploring your very first business or looking to grow an existing one, we invite you to visit us in Cagayan de Oro — this is where the next big business opportunity begins.” said Ms. Sherill Quintana, CFE, VP for Homegrown Franchises and Director for Membership of the Philippine Franchise Association.
Franchise Negosyo Mindanao (Cagayan de Oro) is FREE and open to the public — an ideal opportunity for anyone looking to start a business, diversify their investments, or learn more about the Philippines’ booming franchise sector.
