Eight seasons and counting, IHeartPh is here to stay in the heart of our Filipino viewers.
True to its core, IHeartPh has been consistently uplifting the image of the Philippines and the Filipinos – spreading good vibes. The program advocates the love and appreciation of our country, helping the government to amplify its tourism campaign, “Love the Philippines!”
“Every story we do is unique and there’s always a good takeaway, not only for the viewers but also for me!,” claims IHeartPh host Valerie Tan.
The magazine show, which aired its pilot episode in 2018, continues to deliver its promise by showcasing inspiring stories and aspirational features.“You can be assured you’ll feel inspired after each episode
“I love experiencing new things and going to new places,” Tan says. “But more than that, my most favorite part is meeting people from all walks of life, connecting with them, and sharing their stories to our viewers.”
As program host, Tan gets to immerse herself in the many stories featured in the program. She enjoys every feature. One of the features she immensely enjoyed was her visit to the Amis tribe, the largest indigenous ethnic group in Taiwan. There she got a glimpse of how they live, fish, cook, and even dance! “It’s interesting to note that just like us Filipinos, they love to sing and dance!”
“Another memorable feature is the rags to riches story of a member of an essential oil company. This proves that your past doesn’t define your future, and you can use the challenges you encountered to fuel you for success.”
The magazine show spreads good vibes here and abroad. In fact, it has been chosen by the Taiwanese government for its tourism promotion. Serving as a regular TV program partner for Philippine promotion, the beauty of Taiwan has been showcased several times. The most recent of which is the “Love Fun Taiwan” campaign.
“We are proud that our show is appreciated outside the country,” beams Executive Producer Vanessa Verzosa. “Maybe, the reason why the Taiwanese government trusts us is that they see the direction of the show, which is really to promote inspiring stories and aspirational features. The show is aligned to their goal.”
According to Verzosa, the main goal of the program is toshowcase the beauty of our country.
“The Philippines is really blessed with natural resources. And that’s what we want to highlight in the show, inspiring Filipinos to appreciate and love our country.”
IHeartPH has gained the trust and support of big and small companies, global and local brands as well as famous and ordinary personalities in sharing their stories.
“There are way too many reasons why I love the Philippines!,” volunteers Tan. “First, our beaches are the best in the world. We have a lot of natural resources and wonders. Undoubtedly, there’s still so much to explore. Second, Filipino cuisine! Anthony Bourdain himself said it when he referred to Cebu lechon as the ‘best pig, ever’. Lastly, the warmth and hospitality of the Filipino people are unrivaled. Pinoys are usually kind and warm, and always carry a smile on our faces.”
“Our commitment is to showcase world-class visual narratives to our viewers,” says program director Jallawee Beritan. “We listen to our viewers because they deserve a program that does not only feed their senses but their soul.”
“No matter where our show takes us; at the end of the day, the Philippines will always be home,” quips Tan.
And IHeartPh will always be at the heart of every Filipino.
Produced by TV8 Media Productions, IHeartPh Season 8 airs this coming Sunday, July 16, 7 PM on CNN Philippines. Fresh episode every Sunday at 7 PM, with replays on Tuesdays at 4:30 PM.
For possible collaboration with IHeartPh, please contact Vanessa Verzosa at 09188075952.
