From First Smiles to Every Milestone: Step inside Watsons’ Mom & Baby hub at SM MOA

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Motherhood is a beautiful journey marked by countless firsts and milestones – but it’s not just about caring for your little ones.

Moms need and deserve their own moments of self-care too, which is why Watsons is here to provide the ultimate support system. With trusted brands, expert advice, and rewarding experiences, Watsons empowers every mom to confidently nurture herself and her baby, every step of the way.

As the Philippines’ most loved health and beauty retailer, Watsons is committed to reigniting every mom’s inner spark with the launch of the Mom & Baby Experience Hub at the SM Mall of Asia, running from May 8 to 14, 2026. The pastel-filled space brings the Dear Mom journey to life through interactive brand booths, expert consultations, engaging activities for moms and babies, as well as product discoveries tailored for different stages of motherhood.

Interactive zones to create lasting memories

The launch on May 8 welcomed expecting moms, seasoned parents, and their loved ones with a lineup of heartwarming activities designed for connection. Moms captured their beautiful evolution at the Every Chapter in a Frame photo wall that celebrates the journey of motherhood at any stage, from pregnancy to parenting older children. For a touch of nostalgia, the Grown Up Milestones booth offers a reflective activity where moms can write to their future selves or their growing children, capturing memories to look back on for years to come.

The little ones aren’t left out of the fun, either! A designated play pen area allows kids to safely play and mingle with new friends while mom takes a well-deserved breather.

Discover the best products for babies — and moms, too!

Moms don’t have to worry about running low on the essentials. The Mom & Baby hub features exciting promos and discounts from participating brands like Watsons Baby, Aveeno Baby, Cetaphil Baby, Johnson’s Baby, Mustela, Physiogel, Drypers, and Baby Dove, among many others.

Because every mom deserves a little pampering, Watsons has set up beauty stations offering free hairstyling and manicures. Beyond the pampering, moms also had access to free consultations with pediatricians, offering trusted guidance on essential baby care and early childhood health, supported by the experts at ELUVO.

A Mother’s Day weekend to remember

The celebration only grows from there. On May 10, the Mom & Baby hub will host special Mother’s Day activities to honor the women who show up for their families every single day:

  • Mom & Baby Live Portrait: A live illustration station where moms and babies can have their special bond captured through a hand-painted portrait by an on-site artist.

  • Dear Mom Flower Bar: A Mother’s Day–inspired station where moms can create their own mini bouquets by selecting fresh flowers as a meaningful keepsake.

  • Diaper Bag DIY Charms: A creative station where moms can design and assemble cut and personalized charms to brighten up their baby’s diaper bags.

Don’t miss out on the celebration! Head over to the Watsons Mom & Baby Experience Hub, open until May 14 at the SM Mall of Asia Main Atrium.

Shop your favorite mom & baby essentials available at over 1,200 Watsons stores nationwide, on the Watsons app, or online via website. Make shopping seamless with O+O features like Click & Collect and Express Delivery, and use your Watsons Club membership to unlock exclusive treats, event access, and even bigger perks.

Follow @watsonsph on Instagram, @WatsonsPH on Facebook, and @watsonsphilippines on TikTok for the latest updates.

From L-R: Ariane Luzon (Area Operations Manager), Jocelyn Reyes (Regional Operations Manager), Nicole Duran (Assistant Marketing Manager), Aika Fatima Tacub (Senior Category Manager, Beauty Business), and Christine Deus (Senior Category Manager, Health Business).

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About Watsons Philippines

Watsons is the flagship health and beauty brand of A.S. Watson Group, the world’s largest international health and beauty retailer. Today, the company operates in over 16,900 stores across 12 retail brands in 30 markets, employing 130,000 people globally.

In 2002, AS Watson Group joined hands with SM, the Philippines’ leading shopping mall developer. The partners brought about the first Watsons stores in SM Megamall and The Podium (Ortigas) and have since seen rapid growth. Today, Watsons operates more than 1,200 stores in the Philippines.

Watsons strives to ensure that its customers get the best value for their money through monthly promotions, special offers, and continuous consumer marketing programs. Each Watsons store houses nothing but the best brands from top manufacturers all over the world, and also carries its own competitively priced, high-quality private labels and brands. With more than 1000 brands ranging from medicines, cosmetics, and fragrances to personal care items and general merchandise, Watsons Your Personal Store delivers only the best health, wellness, and beauty solutions to each and every customer.