Thailand has tapped global K-pop superstar Lalisa Manobal, better known as Lisa of BLACKPINK, as the face of its latest tourism campaign, aiming to boost international travel and highlight the country’s cultural identity. The move reflects Thailand’s strategy of using influential global figures to strengthen its visibility in the competitive travel market.
Lisa, who was born in Thailand and rose to worldwide fame as a member of BLACKPINK, is widely recognized not only for her music career but also for her impact on fashion, pop culture, and global youth audiences. Tourism officials see her involvement as a natural fit, combining international appeal with strong Thai roots.
The campaign focuses on promoting Thailand’s diverse attractions, from iconic beaches and scenic islands to historic temples, vibrant cities, and renowned cuisine. It also aims to showcase Thai hospitality and cultural traditions while appealing to younger travelers who often follow lifestyle trends shaped by celebrities and social media personalities.
BLACKPINK’s Lisa Named Face of Thailand Tourism Campaign
Industry observers say celebrity-driven tourism promotions have become increasingly effective in recent years. Public figures with global reach can inspire travel interest, particularly among fans eager to experience destinations connected to their idols. Lisa’s worldwide fan base is expected to bring additional attention to Thailand, especially across Asia, Europe, and the Americas.
Tourism remains a key economic driver for Thailand, contributing significantly to employment and national revenue. Following disruptions to global travel in recent years, authorities have continued exploring new promotional strategies to sustain visitor numbers and reinforce the country’s image as a welcoming destination.
Fans have responded positively to the announcement online, expressing pride in Lisa’s representation of her home country. Many see the partnership as a meaningful way to highlight Thai culture on the global stage while strengthening national identity through international pop influence.
With Lisa at the forefront, Thailand hopes the campaign will encourage travelers to rediscover its landscapes, traditions, and experiences, reinforcing its reputation as one of Asia’s most popular and dynamic travel destinations.
