By Ercel Maandig
Globe Telecom officially kicked off its 10th annual GDay celebration through a nationwide virtual media launch held via Zoom on Wednesday, bringing together media professionals and content creators from across the country to unveil this year’s lineup of customer-centric activities, daily rewards, and major prize giveaways.
The digital launch was led by Bianca Wong, Globe’s Vice President and Head of Feel Valued Tribe, who emphasized the brand’s commitment to making customers feel seen, appreciated, and celebrated in personal and meaningful ways.
“The most meaningful rewards are the ones that feel personal—those that are made just for you,” Wong said during her keynote. “This year’s GDay is all about recognizing the small joys that make everyday life feel extraordinary.”
Daily Surprises via the GlobeOne App
As part of this year’s celebration, Globe has introduced “GDay Surprise”, a series of daily digital treats exclusively available on the GlobeOne app. From now until the end of September, users who download and log in to the app can receive lifestyle vouchers, mystery gifts, exclusive promos, and limited-edition perks—all delivered through daily app notifications.
This feature aims to make every day a celebration, offering customers a chance to enjoy unexpected rewards with just a few taps.
Major Prizes Through the G Raffle Rush
Alongside daily giveaways, Globe is also running its G Raffle Rush, where lucky customers stand a chance to win high-value prizes such as:
A ₱50,000 grocery spree
A family trip to Japan
The latest smartphones and tech gadgets
A brand-new electric car
A complete house-and-lot package
All Globe customers are eligible to participate, with raffle entries earned through app engagements and promotional activities throughout the month.
GDay BINI Fun Day Set for September 13
One of the main highlights of GDay 2025 is the upcoming GDay BINI Fun Day on September 13, an exclusive fan event featuring performances and meet-and-greet sessions with P-pop sensation BINI.
Over 1,500 fans are expected to take part in this special celebration, offering an unforgettable experience for Globe customers who’ve shown their loyalty and love for local music. The event is part of Globe’s broader commitment to supporting Filipino artists and creating lasting memories for fans.
Celebrating a Decade of Customer Appreciation
Now on its 10th year, GDay has evolved from a simple customer appreciation day into a month-long nationwide celebration of connection, recognition, and gratitude. From pop-up booths and in-mall activations to surprise visits in neighborhoods and communities, Globe is once again turning everyday spaces into pockets of joy.
“We celebrate you—not just today, but every day,” Wong added, highlighting Globe’s ongoing mission to foster stronger relationships with customers through small but meaningful gestures.
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