Doug, Cheska, Kendra, Scarlett and Gavin are the new faces of MR.DIY in its ‘Family Store for Everyday Needs – Meron DIYan’ campaign.
(Manila, Philippines) — Team MR.DIY is getting bigger!
THE COUNTRY’s favorite one-stop-shop for family and home improvement introduced its new brand ambassadors, Team Kramer, for its ongoing MR.DIY ‘The Family Store for Everyday Needs – Meron DIYan’ campaign during a media launch in Novotel Quezon City recently.
“MR. DIY is not just a store; it is an embodiment of values and aspirations. When we say MR.DIY, we talk about improving family life by enhancing homes. About nurturing our familial bonds and fostering a loving environment within our households,” said MR.DIY Philippines CEO Roselle Andaya.
MR.DIY Philippines’ CEO, Roselle Andaya
The campaign underscores MR.DIY’s goal of providing families with their everyday home and lifestyle needs. The brand remains committed to its “Always Low Prices” motto, offering a variety of products and essentials that aim to meet the daily needs and demands of its consumers.
Andaya also added that affordability and quality of products are not opposites, and that everyone should expect to get value for money without compromise on the products that will be part of their homes. She also added that MR.DIY is also about creating nurturing spaces for families.
According to Mark Charles Salecina, Senior Marketing Manager of MR.DIY Philippines, the campaign puts the focus of the company on families.
MR.DIY Philippines’ Senior Marketing Manager Mark Charles Salecina
“We always put families at the core of our services, and we strive to grow closer to more families by opening more stores, to make them feel that there’s always a MR.DIY store near them, ready to meet their everyday needs with quality products, at always low prices, that every family member can enjoy – Meron DIYan! ” Salecina said.
Team Kramer is the brand’s first-ever celebrity ambassador. During the launch, Team Kramer — composed of Doug and Cheska and their kids Kendra, Scarlett, and Gavin — all took part and interacted with the guests. The celebrity couple played a game called Meron DIYan where they had to guess and recreate MR.DIY products with the press.
Recently, the family broke ground for their new three-story house project. The family announced last year their plan to build another house as “a build and sell passion project.”
“We are fortunate and excited to welcome a family that embodies what MR.DIY stands for. Positivity, shared experiences, growth, hard work, respect and love. These are the values that we share with the Kramer family,” Andaya said.
MR.DIY is the nation’s favorite family and home improvement one-stop-shop retailer. The largest home improvement retailer with over 370 stores nationwide and is dedicated to making a positive difference in the lives of its customers by offering convenience at all its stores.
See all the amazing deals and featured promos when you visit MR.DIY’s official website or follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and Tiktok. Have a fast, safe, and happy budol shopping!