Life comes with different financial priorities. A young Filipino may be learning to manage a first paycheck, a parent may be sending money home, an entrepreneur may be looking for ways to grow a business, while a family may be preparing for the future. As these priorities take shape, access to financial services that are affordable, accessible, and easy to use becomes increasingly important.
For more than four decades, the Palawan Group of Companies has been part of these everyday financial journeys. As it celebrates its 41st anniversary, the company is taking its next step with the launch of “Palawan for All,” a campaign that brings together its expanding range of financial solutions under one commitment: to serve Filipinos in the ways that matter most to them.
Unveiled during a media gathering in Makati, Palawan for All reflects the Group’s expansion from its established pawning and remittance services into a broader range of financial solutions. Its portfolio now spans digital payments, microinsurance, credit, business solutions, and wealth-building options, while continuing to serve millions of Filipinos through its core businesses.
“Today, millions of Filipinos entrust us with their hard-earned money because we have remained true to our promise of providing affordable, reliable, and accessible services. More than our growth, what makes me proud is knowing that generations of Filipinos continue to see Palawan as a partner they can trust,” said Bobby L. Castro, Chairman and Founder of the Palawan Group of Companies.
Keeping pace with the way Filipinos live
As the ways Filipinos manage their finances change, Palawan continues to make its services available through both its physical network and digital channels. Its nationwide branches remain an important touchpoint for sukis, while PalawanPay brings everyday transactions to their phones, allowing them to send money, pay bills, make QR Ph payments, renew their pawn, and access other services digitally.
This “BrickTech” approach combines the reach and familiarity of Palawan’s more than 3,800 branches with the convenience of its PalawanPay e-wallet, which has 23 million users and counting. Together, these physical and digital touchpoints give Filipinos greater flexibility to access financial services and manage their everyday transactions in ways that work best for them.
“As our customers’ needs have changed, Palawan has continued to evolve with them. Today, we bring together different brands and services that can support Filipinos in different ways, from sending and receiving money to accessing credit, protecting their families, managing a business, and planning for the future. We want to make these financial services more understandable, convenient, and relevant to the everyday lives of Filipinos,” said Karlo M. Castro, President and CEO of the Palawan Group of Companies.
Beyond everyday transactions, Palawan is also expanding its services to address other financial priorities. Palawan ProtekTODO provides affordable microinsurance, while Palawan Gold and Palawan Pawnshop Jewelry offer options to build and preserve wealth. Palawan for Business and Palawan Credit, meanwhile, provide solutions for entrepreneurs and customers looking to pursue their financial goals.
Together, these services reflect Palawan’s continuing effort to provide practical financial solutions that Filipinos can use as they send money, manage expenses, protect what they have, and work toward their goals.
A partnership rooted in shared values
The launch also marked another chapter in Palawan’s partnership with Marian Rivera, who enters her second year as the Group’s brand ambassador. As someone whose own life and priorities have evolved over the years, Marian sees a natural connection with a campaign that recognizes the different financial needs that come with each stage of life.
She also sees this evolution reflected in Palawan’s own journey. “What I appreciate most is that Palawan has grown alongside Filipino families. I’ve seen how the brand has evolved as our lives and financial needs have changed. Before, sending money home meant going to a branch, but today, with PalawanPay, you can send money, make payments, renew your pawn, and manage everyday financial transactions anytime, anywhere—something that fits the way many of us live today,” Marian shared.
Her continued partnership with Palawan is rooted in shared values of family, hard work, trust, and genuine care for Filipinos, values that continue to strengthen her connection with the brand and its commitment to serving Filipino families.
Moving forward with Filipinos
As Palawan enters its next chapter, Palawan for All brings its growing range of services together around a simple idea: financial solutions should be accessible and relevant to the people they are meant to serve.
“Palawan for All brings these different services together under one promise: to be a financial partner for Filipinos through the different chapters of their lives. It is a campaign about people, not products. Every Filipino has a different financial journey, but everyone deserves a partner they can rely on, whether they are starting their first job, supporting their family, growing a business, or planning for the future,” shared Bernard V. Kaibigan, Chief Marketing Officer of the Palawan Group of Companies.
With this commitment, Palawan continues to build on the trust it has earned over the years, combining the accessibility of its physical network with the convenience of digital services to help Filipinos manage their finances with greater ease. Palawan for All carries this commitment forward—Matatag, Maaasahan, at Mapagkakatiwalaan.
ABOUT PALAWAN GROUP OF COMPANIES:
The Palawan Group of Companies has been a trusted partner of Filipinos for four decades. Its products and services include Palawan Pawnshop, Palawan Pawnshop Jewelry, Palawan Express Pera Padala (Domestic and International), Palawan ProtekTODO, Palawan Gold, Palawan for Business, Palawan Credit, and its e-wallet arm, PalawanPay, which is now trusted by 22 million Filipinos.
Today, the Palawan Group is one of the country’s fastest-growing financial institutions and the market leader in pawning and remittance, with over 70,000 branches, Pera Padala outlets, and PalawanPay Money Shops nationwide. It is trusted by millions of Sukis for services that are mura, mabilis, at walang kuskos balungos (affordable, reliable, and hassle-free).
Staying true to its bricktech approach, the company introduced PalawanPay to give Sukis the flexibility to transact anytime, anywhere — pwede sa branch, pwede sa app. Beyond remittances, PalawanPay also provides convenient access to bill payments, mobile load top-ups, pawn renewals, QR Ph scan-to-pay transactions, and gold and jewelry purchases.
The Palawan Group of Companies operates under the supervision of the Bangko Sentral ng Pilipinas (BSP).
For more information, go to the Palawan Pawnshop and PalawanPay Websites.
