Watsons, the flagship health and beauty brand of AS Watson, today announced the launch of Watsons Evergreen, as part of the Group’s 185th anniversary celebrations. To elevate its significance and create a consistent and credible expression across markets, Watsons partnered with the Pantone Color Institute™, the world’s leading authority on colour. Combining Watsons’ rich heritage with Pantone’s expertise, the collaboration helped define and articulate a global brand asset that captures the essence of Watsons and its vision for the future.
A Colour That Brings the Brand to Life
Watsons Evergreen is a vibrant blue-green hue that symbolises everyday vitality, care and reassurance, reflecting Watsons’ purpose of helping customers LOOK GOOD, DO GOOD, FEEL GREAT every day. As a distinctive visual identity, it creates a shared language that connects Watsons markets worldwide.
From Watsons’ logo and store design to merchandising displays, digital channels and Own Brand products, Watsons Evergreen has long been a familiar presence across customer touchpoints. The Watsons Evergreen campaign will roll out across 16 markets, including Asia, Europe and the Middle-East, through a series of customer and community activations, as well as a curated range of products, reinforcing the brand’s long-standing connection with customers and communities around the world.
Celebrating a Heritage of Trusted Care
At the heart of the initiative is a simple belief: Watsons has always been there for customers and will continue to be for generations to come.
For 185 years, Watsons has supported customers in their everyday health needs, beauty routines and wellbeing moments, whether in-store or online. Watsons Evergreen reflects this enduring relationship, serving as a symbol of consistency, trust and care in an ever-evolving world.
Jared DeGuzman, Customer Director of Watsons International, said, “For 185 years, Watsons has helped customers feel healthier, happier and more confident in their daily lives. Watsons Evergreen captures that role in a simple yet powerful way. By partnering with Pantone, we’ve transformed our iconic brand colour into a global symbol of vitality, care and wellbeing that will connect customers across every Watsons market.”
Laurie Pressman, Vice President of the Pantone Color Institute™, added, “Watsons Evergreen captures the essence of a brand that has stood the test of time while continuing to grow and evolve. It is a colour that speaks of vitality and longevity, and of a deep, lasting connection to the customers and communities Watsons has served for generations.”
As Watsons marks this milestone anniversary, Watsons Evergreen stands as both a reflection of its rich heritage and a symbol of its forward-looking vision – uniting past and future in one distinctive expression of the brand.
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Watsons Philippines is part of AS Watson Group, the world’s longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 31 markets, employing 130,000 people globally.
In the fiscal year 2025, AS Watson Group recorded revenue of over US$26 billion. The company’s technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.
Watsons is the leading O+O (Offline plus Online) health and beauty retailer in Asia, currently operating 8,000 stores and more than 1,500 pharmacies in 16 Asian, European and Middle-East markets.
Watsons is named as the No.1 Personal Care and Beauty retailer in Asia*, providing personalised advice and counselling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Watsons is the flagship health and beauty brand of AS Watson Group.
In 2002, AS Watson Group joined hands with SM, the Philippines’ leading shopping mall developer. The partners brought about the first Watsons stores in SM Megamall and The Podium (Ortigas) and have since seen rapid growth. Today, Watsons operates more than 1,200 stores in the Philippines (as of January 2026).[CC1]
Watsons strives to ensure that its customers get the best value for their money through monthly promotions, special offers, and continuous consumer marketing programs. Each Watsons store houses nothing but the best brands from top manufacturers all over the world, and also carries its own competitively priced, high-quality private labels and brands. With more than 1000 brands ranging from medicines, cosmetics, and fragrances to personal care items and general merchandise, Watsons Your Personal Store delivers only the best health, wellness, and beauty solutions to each and every customer.[CC2]
Launched in 2019, Watsons’ Asia One Pass rewards our customers with local-member privileges and enables them earn points when they shop with Watsons in ten markets in Asia including Mainland China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Türkiye and Philippines.
*Campaign Asia-Pacific’s Top 50 Brands survey with 10,000 respondents across 6 Asian countries
