By Ignacio R. Bunye
Bank of the Philippine Islands (BPI) recently launched a totally new and future-ready mobile- app with innovative features and services that go beyond convenient transactions and help more Filipinos achieve financial well-being. The new BPI app is part of the bank’s aggressive digital transformation journey and reinforces BPI’s solid footing as a digital banking leader in the country.
The launch of the new app last April 12 was headed by BPI President and CEO Jose Teodoro “TG” Limcaoco, BPI Consumer Banking Head Maria Cristina “Ginbee” Go, Consumer Bank Marketing, Platforms and Digital Activation Head Mariana Zobel de Ayala and Platforms Business Head Fitz Chee.
“We’re proud of the new BPI app, and we know there’s room to continue improving. While we look at the best technology and digital solutions to ensure that we deliver excellent service, we anchor the designed experiences to what our customers need,” said TG Limcaoco.
Ginbee Go added that the new app is key to the bank’s ‘phygital” approach to make the bank accessible to more Filipinos. “Our customers have the option to bank with the app in tandem with BPI branches and ATMs – giving them a choice of their preferred channel with integrated services like online booking of branch visits or cashless withdrawal.”
Mariana Zobel de Ayala enthused: “This boasts of a new design and experience, and we look forward to exciting new features, like mobile check deposit, AI-powered insights on your savings and spendings, and more. These are core retail products designed not just to be convenient and sustainable, but also customer centric, even in the long term.”
BPI Mobile users do not need to delete the old app yet, but customers who download the new app will start enjoying improved user experience, online account opening, and by next month, personal finance management. The BPI app is the first bank app to feature AI-powered tracking and insights and will offer financial advice, payment reminders and actionable tips to help improve financial wellness. Coming soon are mobile check deposit, real-time bills payment, cash withdrawal via QR code, save favorite transactions, and more product applications. All these form part of BPI’s goal to provide high-quality customer experience.
BPI trade show
In the first weekend of April, the BPI held a massive internal consumer banking group (CBG) assembly and trade show at the World Trade Center in Pasay with thousands of employees from Luzon to the Visayas and Mindanao attending.
The event showcased BPI’s ‘phygital’—physical and digital—solutions for an improved customer journey and its efforts to make offerings more accessible to a wider market.
The rollout provided branch officers and staff, relationship managers, retail loans experts, among others, the opportunity to better understand what the people in the different areas of the consumer banking group do and how each of the bank’s solutions support BPI’s overall thrust to put customers at the center of everything.
It was a rare chance, even for myself who sits in the BPI board, to understand the wide and exciting breadth of financial services BPI is making available to Filipinos from all walks of life through the phygital approach.
Together with BPI President and CEO TG Limcaoco, BPI Consumer Banking Head Ginbee Go, BPI advisory council member and former Chief Justice Artemio Panganiban, as well as other senior BPI executives, I got a tour of the tradeshow, which was fun and interactive.
Different ‘tour guides’ from the bank talked about how the bank is maximizing both physical and digital platforms to offer the best products and services to customers. We learned, for example, about the future-ready capabilities of the new BPI app (described above) which was formally launched just last Wednesday (April 12); heard the catchy “Mas Magandang Bukas” official music video starring Daniel Padilla for the bank’s campaign to reach a broader market; got a run-through of the new e-wallet and rewards app VYBE; and had a sneak peek into how the bank’s branches will be transformed into financial advisory centers.
Going through it was an empowering experience, pointing the way to how BPI is gearing itself towards better customer service and growth. It’s good to get phygital.