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NMADI, ISUZU Salute Local Brands in Awards Night

By Mike Baños
Motoring Editor

North-Min Auto Dealership Inc. (NMADI), the official Isuzu dealer for the cities of Cagayan de Oro, Butuan, Dipolog and Pagadian in Mindanao, recently teamed up with Isuzu Philippines Corporation to fete its fleet customers in the NMADI Fleet Elites Awards Night held March 29, 2023 at the NMADI head office in Lapasan, Cagayan de Oro City.

Pryce Gases Inc. (1)

“We have always believed that North of Mindanao (including CARAGA and Zamboanga) has some of the best companies in the country,” said NMADI General Manager Nyles B. Balasabas in his welcome remarks.

Montesclaros Enterprises

“We have one of the largest consumer goods distribution company—LCG; the best construction companies Quadruple A caliber in Montesclaros and Equi-Parco; the LPG market leader in Pryce Gases; two of the best run utility companies in CEPALCO and Iligan Light. We are proud to be a homegrown brand among these local company heroes,” he noted.

Iligan Light and Power Inc.

Awarded and recognized as Fleet Elites were Montesclaros Enterprises Inc.; Pryce Gases Inc.; Iligan Light & Power Inc., and the LCG Group of Companies.

“One of my favorite success stories is that of Pryce Gases. Pryce Gases as you know today is perhaps the 2nd biggest Liquified Petroleum Gas manufacturer and distributor in the country. But this was not the case some 20 years back when they went through a corporate rehabilitation,” Mr. Balasabas said.

LCG Group of Companies (1)

“Fast forward today, Pryce Gases is arguably the industry leader in LPG and its operations already covers the entire Philippines: Luzon, Visayas and Mindanao. It’s only a matter of time that they will become the NO. 1. Their story is nothing short of amazing!” he added.

Mr. Balasabas lauded the foresight and vision of Pryce Gases Chairman Salvador Escaño’s insight to recognize that to be the best in the industry, the proper infrastructure and logistics to support their sales initiatives and drives were of paramount importance, enabling Pryce Gases to rise from a small player to one of the titans in the industry today.

“For one to succeed you have to have the right tools: proper infrastructure and logistics systems, and we at NMADI are proud to partner with Pryce Gases in this endeavor,” he stressed.

Besides recognizing the elite fleet customers, NMADI also conducted the ceremonial turnover of new fleet units to Pryce Gases Inc, Unilink Transport Service, Dahilayan Forest Park, OKCM Seafoods Trading, and Equi-Parco Construction Co.

Pryce Gases Inc. (1)

For his part, Guest of Honor and Speaker Isuzu Philippines Corporation President Tetsuya Fujita, thanked all NMADI customers present for trusting and making Isuzu their longtime partner for their businesses.

“We are more than happy to contribute to your business success. I assure you we will also continue offering the best business solutions to your companies, by constantly innovating products, that would fit your future requirements,” Mr. Fujita said.

Unilink Transport Service

“And to continue our partnership, we will continue to provide your company an all-inclusive after sales support, service, parts and trainings because we want you to make the most out of your Isuzu vehicles for a long time. Your continued trust and confidence in choosing the Isuzu brand is the reason why Isuzu continues to be the Number 1 truck brand in the country for 23 consecutive years,” he added.

OKCM Seafood Trading

The Isuzu Phils. Corp. delegation headed by President Fujita which joined the NMADI Awards Night included Asst Division Head for Sales Yoshiki Sato, Asst Division Head for Marketing Robert Carlos, Department Head for Commercial Vehicle Sales Mario Ojales, Corporate Communications Asst Dept. Head Ms. Anna Jane Dalida.

Besides the awardees and recipients of new fleet units, the NMADI Awards Night was also graced by other fleet customers, including AA Cahulogan, Animas Brothers Corporation, BUTRAMCO, Dahilayan Forest Park, Donau Carbon, Dominus Heavy Equipment, FICCO, Garmones Marketing, Infinite Care Technology Sounds Solutions Inc., NUICO (Jargon Engineering), Oro Sinnai Pharma, Ramcel, Ronie Warehouse, Silver Light Bakery, Triple Q, BUSECO, Dept of Agrarian Reform, CDO Transco and Big Green.

Equi-Parco Construction Co.

Also present were NMADI Suppliers CENTRO Manufacturing Corporation, Coolaire Consolidated, Almazora Motors, and Cartrack Technologies, along with Business Partners Standard Insurance, Stronghold Insurance, and Commonwealth Insurance.

“This what tonight is all about,” Mr. Balasabas noted. “These Fleet Elites represent the cream of the crop, the top of the heap. They have their own remarkable stories to tell, not just about them getting Isuzu trucks, but for having the vision and commitment to their companies’ success. And NMADI is proud to be a part of their journey towards that success.”

NMADI GM Nyles B. Balasbas



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