The Metropolitan Manila Development Authority (MMDA) is all set for the first Summer Metro Manila Film Festival (MMFF) Parade of Stars to be held in Quezon City on April 2.
Kicking off at 4 pm in Villa Beatriz, the Parade of Stars will showcase eight floats featuring each movie in this year’s lineup: Apag; Singlebells; About Us But Not About Us; Kahit Maputi Na Ang Buhok Ko; Unravel: A Swiss Side Love Story; Here Comes The Groom; Yung Libro Sa Napanuod Ko; and Love You Long Time.
Two outer lanes from Villa Beatriz to North Zuzuarregui will serve as the staging area for the floats.
The parade, which will run for five kilometers, will then proceed to Quezon Memorial Circle via Commonwealth Avenue. The main event will take place at Liwasang Aurora.
With the expected crowd that will watch the parade, the MMDA will deploy a total of 780 personnel who will manage traffic and ensure the safety of the parade’s attendees.
Quezon City, which will serve as the host city of the parade, will deploy a total of 1,202 personnel on the day of the parade to augment the MMDA’s manpower.
Meanwhile, the MMDA and the Film Development Council of the Philippines (FDCP), under the leadership of its Chairman Tirso Cruz III, inked a memorandum of agreement for the partnership grant of P300,000 for each Summer MMFF film entry. The funding will help in marketing through the FDCP’s CreatePH Films.
MMDA Acting Chairman and concurrent MMFF Over-all Chairman Atty. Don Artes encouraged the public to watch the parade in support of the first-ever Summer MMFF.
“With these preparations, we are hopeful that the Parade of Stars for our first Summer MMFF will likewise be a success. We are also looking forward for its good run in cinemas nationwide,” he said.
The inaugural Summer MMFF will be shown in cinemas from April 8 to 18, in partnership with the Cinema Exhibitors Association of the Philippines.
The awards night is scheduled to take place on April 11 at the New Frontier Theater.
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