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Gen Zs in the workplace: How to attract and retain them according to JobStreet

A global study predicts that in less than 10 years, 40% of the workforce will be composed of Gen Z talents. In the Philippines, 65% of Gen Zs are already participating in the workforce either taking part-time or full-time jobs. Their goals and aspirations drastically differ from their
previous counterparts, and their deep regard for societal awareness influences their decision-
making when it comes to their careers. While being seen as “idealists”, their being extremely
dedicated goal-getters make them excellent candidates for any industry.

Leading online job platform JobStreet by SEEK shares that this shift in demographics will
change the dynamics of the workplace culture. Therefore, employers even with established
hiring practices are advised to recalibrate, if not enhance, their processes.


Motivational drivers for Gen Zs

According to JobStreet’s recent data, with Gen Zs being true digital natives, they value
innovation and change more than anything. They usually select their place of work based on the impact that the organization has made on society. Factors like company values and political stances heavily influence their decision making. Clearly, Gen Zs are not afraid of upholding their principles as they are more empowered with access to information and sharing their minds.

Stability, work-life balance, competitive salary, and benefits are also of immense value to Gen Z candidates, as reported by JobStreet. A research by the World Economic Forum also revealed that 73% of Gen Z employees desire permanent flexible work alternatives. That said, companies can take advantage of this by improving their people programs and culture, while keeping in mind the organizational goals, to attract a new wave of empowered and engaged talents.

With the circumstance at hand, JobStreet suggests employers to adapt and be more
progressive to address this cultural gap between them and these new-gen talents. Employers
may explore implementing sustainable and impactful advocacy projects that focus on equality, gender acceptance, politics, and the environment—topics that matter most to Gen Zs.

Furthermore, it is advised to have a healthy and flexible working environment if a company
wants to attract and retain them.

“The desires of Gen Z talents might seem like high-maintenance demands, but they are
absolutely valid. Employers really need to ensure that they are implementing practices that are healthy for their workers to continue attracting and retaining talents,” shares Dannah
Majarocon, JobStreet Philippines’ Managing Director.

Industries preferred by Gen Z
Given the things that Gen Z candidates put a premium on, their preferred industries to work in also differ quite a bit from the preferences of millennials or Gen X-ers. According to JobStreet’s Global Talent Survey, accounting and government jobs are Gen Z’s top choices in terms of industries they’d like to work in. Male Gen Zs are most inclined to work in the Computer (Hardware), Engineering, IT Consulting, Automotive, IT Outsourcing (BPO), and IT Software industries. Meanwhile, female Gen Zs prefer to look into Travel/Tourism, Healthcare/Medical, Accounting, Hospitality, and Government-related jobs.

Keeping up with the dynamic world of work will help companies remain relevant and adaptable to any further developments. Adjustments may be complicated, but both employers and job seekers can strike a balance between employee needs and organizational goals.

“The career market is transforming, hence, we are constantly in support of employers to help
them level up their hiring practices. Likewise, we equip job seekers to stand out in the
increasingly competitive market. This way, we help them meet halfway and establish a mutually beneficial working relationship,” says Majarocon.

JobStreet currently has nearly 50,000 jobs available in the platform with a diverse talent pool of over 14.6 million jobseekers in the country. Enriched with industry insights and AI-powered
recruitment tools, JobStreet delivers not just relevant market trends but also quality candidates to employers.

About JobStreet by Seek
JobStreet is the leading employment platform in Southeast Asia, helping people live more
fulfilling and productive working lives and helping organizations succeed. It is a subsidiary of
SEEK, a diverse group of companies comprised of a strong portfolio of online employment,
educational, commercial, and volunteer businesses. SEEK is listed on the Australian Securities
Exchange and has a strong presence across the APAC region, including six Asian markets –
Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand – through the
JobStreet and JobsDB brands. SEEK attracts over 500 million visits a year in Asia.

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