I recently joined the Fete de la Monde Annual Primer event, which means 'Feast of the World' just last March 6, 2019 at Limketkai Luxe Hotel. Big thanks to the invitation of Ms. Norgelyn Bihag, the Cluster Head of Mindanao Primer. I have also met the Philippine Sales and Operations Head of Primer Group of Companies from Manila Ms. Marisel Sunga Sy who was very warm and articulate, and of course the natural talented dancer during their program presentations Sir Edgar M. Rabino, the Regional Head, Sir Neil Fernandez, another Cluster Head in some areas in Mindanao and the rest. I have also personally met so far the brand managers of several brands from Manila namely; Ms. Ruth Carmina Sanchez of Fitlop, Sir PJ Chua of Native, Sir Llander Simon Cham of DC Shoes, and Sir Paulo Santos of Herschel Supply Co. Having met them individually, I have observed that they are such a big united family that effectively draw different good outcomes through their positions. I have seen and felt that when they work, they really work hard even with happy smiles on their faces and when they play, they do really enjoy to have fun and play hard.
As I was marveling by myself how this great company was formed, I find out more of the good dynamics and foundation they have built over the years. So we ask, exactly what makes up a big, effective and strong company? I looked back at the history of this dynamic yet humble great family. I learned that the Primer Group of Companies was founded in the Philippines in 1985. In 1992, the company Primer Group ventured into apparel licensing of Disney and Warner Bros. Later the same year, Uniglobe Travelware Co., Inc. was established, opening the Primer Group's first retail concept store specializing in luggage – The Travel Club. Five years later, the first Bratpack store was launched; a unique lifestyle concept store for the young, hip and bold generation of today. It has been long standing for over 30 years now! This model company must be highly commended as a role model for any
They say when a company strived to reach 10 years old, it could be considered established yet the Primer Group of Company stood by and exceeded this with its own smooth transitions. The company believes in 'E.P.I.T.S.' which is the five primary values namely: Entrepreneurial Spirit, Passion for Success, Integrity, Teamwork, and Self-Discipline. From this alone, we start to learn of its core values and upholding the utmost importance of maintaining the high quality and standards as far as merchandising is concerned.
Primer Group of Companies is a Philippine company engaged in the retail sale and distribution of consumer brands and products. The company carries international brands mostly lifestyle products. The Primer Group also operates its own lifestyle boutique which includes Res/Toe/Run, The Travel Club, Ladybag, Flight001, Bratpack, GRND, General and R.O.X .In addition to the retail and distribution, The Primer Group recently opened its first retail and merchandising academy – APEX
The company continued to grow in the year 2000s. From a retail and distribution company in the Philippines, Primer Group expanded business to its neighboring regions in Asia and to date, the company distributes to Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand with 100 free-standing concept stores and 600 consignment deals in the Association of South-East Asian Nations (ASEAN). Just wow, right?! The consumer brands carried by the Primer Group include DC, Hedgren, Herschel, Quicksilver, Volcom, Roxy, Fitflop, Kickers, KruZin, Native, Olukai, Sanuk, Sledgers, Tretorn, Ace, Eagle Creek, Delsey, Design Go, Mendoza, Tumi, Victorinox, World Traveller, Boxfresh, Eastpack, Ellesse, Gaiam, Hedgren, High Sierra, Jansport, Kangol, Slenderstone, Timbuk2, Tough Jeansmith, Outdoor Gear, Coghlans, Columbia, Mountain Hardware, Nalgene, Nathan, Salomon, Salvas, Sea to Summit and The North Face, ETC. Amongst all these, the company also has industrial products.
Now, we can just sigh and imagine how successful this company truly is! Of course, big things come from small things and before all these came to realize, everyone behind the success of Primer company exerted endless sacrifice, hardwork, hard-earned lessons, tried and tested systems, and all the necessary efforts and factors any thriving and flourishing company is equipped to have. Big kudos to all individuals responsible for its consistent growth behind the Primer Group of Companies!
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Be a Passionista!