WHEN pandemic strikes, people usually go back to their roots – their passion that is – to earn a living. It is surely doubly inspiring and enjoyable when one’s earnings come from one’s passion. And so that happened to Hotel and Restaurant Management grad Doreen Rubia, founder and owner of Not Just Cakes.
Doreen is surely using the skills that she has learned into her business. The family needed to make ends meet when the economic repercussions of the pandemic hit worldwide (including Cagayan de Oro City) in 2020. With her skills, Doreen decided to put up a delivery-based pastry business and then some – she included in her menu other comfort food as well such as pasta, carbonara and palabok. Not Just Cakes was born.
Fast forward to 2022 and the world was economically recovering from Covid-19. Not Just Cakes also thrived on and Doreen decided to put up shop at the family-owned building along Corrales-Yacapin. It was in February of this year that Not Just Cakes opened to the dining public.
Here, office workers and university students alike who were just trickling in from newly established face to face classes are enjoying the array of pastries that Not Just Cakes are offering – cassava cake, bibingkang malagkit, fudge brownies, chantilly bars, cheesecale brownies, cakesicle, blueberry cups, cheese cupcakes, ube cupcakes, ube macapuno, triple ube madness, red velvita, sinful chocolate, carrot walnut, mochaccino, chocoloaded cake, strawberry shortcake and number cake. Pretty soon, they’ll be adding more favorites such as rice bowls and expand their coffee line.
Not bad for a business that was born out of economic necessity. Today, Not Just Cakes is one of the sought-after dessert cafes in the city.
Indeed, Doreen’s story is one of the very inspiring stories during the onslaught of the coronavirus disease in the Philippines.