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“Camiguin Isle Be There” marks new, improved island brand

by Recthie T. Paculba

CAMIGUIN (PIA)–Featuring its new brand campaign, “Camiguin Isle Be There,” the provincial government here targets to boost tourist influx and improve tourism services.

Gov. Xavier Jesus Romualdo (2nd from right) leads the opening of the new arrival terminal at Benoni Port, Mahinog, Camiguin, March 17, 2023. This building houses four scanning kiosks for a fast and convenient entry into the province. (RTP/PIA-10/Camiguin)

Giving importance to creating good impressions about the province, the new brand campaign targets to make people want to go to Camiguin, and the word “isle” is used to make an immediate distinction of the province as an “island,” Gov. Xavier Jesus Romualdo said during the new brand campaign launch, March 17.

“We want to make it worth their na muanhi dinhi (when they come here), and we want to make it convenient as much as possible,” he added.

The Provincial Government of Camiguin launches the new Camiguin brand, “Camiguin Isle Be There,” to entice more tourists to visit the province, March 17, 2023, at the new capitol building, Mambajao, Camiguin. (RTP/PIA-10/Camiguin)

To do so, the province launched the Camiguin Tourism Pivot and Transformation Recovery Plan. This aims to meet the needs of organizations, groups, and industries that the pandemic severely affected.

They also had the Mantigue Island Tourism Plan with a P250 million budget to improve the facilities for water and power, waste management, docking and mooring, guest services and amenities, safety and security, and emergency response.

Gov. Xavier Jesus Romualdo (center) tries out the scanning kiosk used to store data from the CleanCamiguin QR code at the newly opened arrival terminal at Benoni Port, Mahinog, Camiguin, March 17, 2023. (RTP/PIA-10/Camiguin)

Aside from the CleanCamiguin QR system, which greatly aided in crafting tourism plans and improving services, they also created visitcamiguin.ph. This allows guests to purchase entrance tickets for tourist attractions online.

They also opened the new Benoni Port arrival terminal, which has four scanning kiosks to make getting into the province quick and easy. The provincial government allocated about P12.7 million for the facility.

“This year, 2023, we begin our journey of recovery, our journey towards getting back to the pre-pandemic level of 800,000 tourists and getting on track to breach one million by 2025. Our goal is bold and quite ambitious, but we have the tools and are in the right position to reach it,” Romualdo said. (RTP/PIA-10/Camiguin)



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