By MARK FRANCISCO
AS LYR Group of Companies celebrates 40 years in the business, this Davao City-based company is committed to continue its mission by leading the LYR legacy #LYR40YearsandBeyond.
As part of the yearlong celebration of LYR, it held its Biggest Sharp Koten Appliance Sales Event last March 15 to 18 in collaboration with its longtime partner in appliance industry Sharp Philippines. The four-day sales event aimed to give their consumers the best price, deals and freebies.
Sharp Koten – which has the Japanese spirit way of selling – gives the consumers a different level of experience and excitement while choosing from a wide range of home appliances such as refrigerators, air conditioners, air purifiers, freezers, washing machines and rice cookers while for the entertainment showcase, they have Smart, Android and Google LED TVs.
As start of LYR’s yearlong celebration, this Koten event gave Sharp and LYR a breaking history of sales in a four-day event.
“Sharp believes in LYR’s mission and work values. Since then, we see their dedication not just for the partnership but also to their people specially to the consumer,” Sharp Philippines president Kazuo Kito remarked.
LYR Group of Companies president Frederick Rubinos complimented his remark, saying that there were countless lessons “that I have learned throughout my years of experience in the industry” and cited the following: a clear vision, mission and set of values shared with employees, taking care of employees and business partners and focus on providing extra mileage services to customers.
“Our employees and business partners are our stakeholders. Making our stakeholders feel valued and supports is the topmost priority of our company. Behind every business are people and behind a successful business are good relationships with people. Our employees and business partners are one fo the reasons our company is flourishing,” Rubinos pointed out.
“In our 40 years in the business, we strive to build long term relationships with our customers. By providing exceptional customer service, we aim to capture customer loyalty. We continue to train our employees to deliver excellent customer service. We always create experiences that go on the extra mile,” he went on.
Customer satisfaction is the key ingredient to the success of any business. It influences customer retention and nurtures customer loyalty. LYR is constantly evolving to provide the best of what their customers need such as personalized experiences as their showrooms all over Visayas and Mindanao showcase complete products and improved visuals.
Rubinos also praised the importance of sales people since they are “our bridge to reach and connect with potential customers in local communities.”
LYR Group of Companies is one of the largest holding companies in Tagum City – operating in businesses in furniture, appliances, IT products, motorcycle sales and service and gasoline stations to name a few. ###
