SM City CDO joins in nationwide 30th anniversary celebration

THE REGION
By MARK FRANCISCO, Lifestyle Editor
March 4, 2016

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Ever since SM North EDSA, known as the third largest mall in the world, opened its doors in 1986, Filipinos have come to enjoy the unique family fun mall experience and affordable luxury shopping for all.
Here in Cagayan de Oro 1,300 balloons were released from the ceiling cascading towards the throngs of people at the Activity Center three stories below. Thirty of the balloons entitle the shopper who snatched them with P300 worth of gift certificate. There were also 30 special white balloons which will automatically entitle a shopper a McDonald’s Happy Meal once presented to the counter. There was also a presentation by a contingent from Grace and Pointes Dance Center.
And dig this – the 30th anniversary celebration is not just a one-day event. In each quarter, there’s gonna be a 30th Anniversary Sale and the dates are as follows – April 30, July 30 and October 30. Tenants in all the 55 SM Supermalls nationwide will offer a choice of the following promotions: 30 percent off, P30 off or P30 value products.
3This March, watch out for their 30 Style Stars featuring 30 fashion designers, stylists and makeup artists who will represent a fresh and distinct point of view with an exhibit showcase or editorial across SM Supermalls.
It will be the turn of restaurants this May to offer the 30 percent gimmick (i.e. 30 percent off, P30 off, discounts for the first 30 customers) the whole month round. It will be the turn of Cyberzone tenants to offer the said promo in August as SM Supermalls celebrate Cybermonth. Then in October, celebrate family and fashion as all fashion tenants are mandated to offer the 30 percent Anniversary Gimmick.


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