SM City Cagayan de Oro distributes Bears of Joy

THE REGION
By MARK FRANCISCO
February 9, 2016

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It can be recalled that SM City Cagayan de Oro shoppers were encouraged to buy a pair of SM Christmas Bears of Joy for only P200 where the shopper keeps one bear and the other automatically donated to the recipient chosen by SM City Cagayan de Oro.
For this year, SM City Cagayan de Oro tapped the City Schools Division of Cagayan de Oro to choose the intended beneficiaries for the project. And the City Schools Division of Cagayan de Oro decided that the lucky children are the enrolees of City Central School’s Special Education Program.
Now on its fourth year, the SM Bears of Joy is a project of SM Cares, a corporate social responsibility program of SM Supermalls in cooperation with Toy Express of The SM Store. The bears come in blue, dark red, traditional brown, yellow and light red.
After the turnover ceremony, the kids were serenaded by students of Liceo de Cagayan University College of Music.


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