PayMaya firms up most rewarding wallet with Balikbayad campaign

NATION
February 6, 2020

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  • New ‘BalikBayad’ campaign highlights perks and rewards going cashless
  • Teen Royalties Kathryn Bernardo and Daniel Padilla push more rewarding payment experience to Filipinos nationwide

 

[05 FEBRUARY 2020] Digital financial services leader PayMaya intensifies its campaign to encourage more Filipinos to embrace the cashless lifestyle through the PayMaya app, firming up its leadership as the country’s most rewarding mobile wallet today.

 

Following the success of its Don’t Pay Cash. PayMaya! campaign in 2019, PayMaya has launched its BalikBayad campaign follow-up initiative featuring top young actors Kathryn Bernardo and Daniel Padilla, which highlights the many cashback that users can get whenever they pay with PayMaya.

 

“The response to our Don’t Pay Cash. PayMaya! campaign last year has been overwhelming, and we’re glad that more Filipinos are discovering how easy, convenient, and ‘joyful’ it is to pay using PayMaya. As we work to bring even more features and services to PayMaya we’re excited to introduce the most rewarding mobile wallet in the Philippines today to even more users nationwide with the BalikBayad (a creative transliteration of “cashback”)  campaign,” said Mark Jason Dee, Head of Growth and Marketing of PayMaya.

 

In February alone, PayMaya users can get as much as P6,000 in cashback when they participate in the mobile wallet’s various promos for bills payment, buying load, paying for goods and services via QR, online shopping, and sending money, among many others.

 

PayMaya has also expanded the list of merchants and establishments under its PayMaya Preferred program, which gives additional cashback to users who scan to pay with PayMaya QR on top of the regular cashback that they usually receive. 

Among these new partners are Landers Superstore, Mercury Drug, KFC, Robinson’s Department Store, Total Alabang and Valenzuela, and Toys ‘R Us.

 

These cashback help more Filipinos easily learn and experience the cashless lifestyle with PayMaya, which can help the Bangko Sentral ng Pilipinas (BSP) attain its goal of increasing the share of digital transactions in the country up to 30% by the end of 2020.

 

Bringing back time and convenience

 

But aside from getting monetary rewards in the form of cashback , users are also able to make more time and experience greater convenience when they use PayMaya.

 

With PayMaya’s virtual card, for example, users can instantly gain access to a payment card which they can easily use for online shopping and other digital payments for a faster, more efficient payment experience.

 

PayMaya also recently introduced the ability to transfer money from users’ PayMaya account to other bank accounts, eliminating the need to physically wait in line at banks.

 

“PayMaya users can definitely look forward to even more features and services that will give them more convenient ways to pay as well as awesome rewards in the months to come,” Dee added.

 

Instant Rewards

 

Revel in a more rewarding cashless lifestyle by downloading the PayMaya app for FREE on Google Play or App Store and use the code PAYMAYAKATHNIEL to get a welcome reward. Sign up for an account today so you can take advantage of PayMaya’s great deals, promos and offers. To know more about the BalikBayad campaign and how you can get all of these exciting perks from PayMaya, visit www.paymaya.com/balikbayad or follow @PayMayaOfficial on Facebook, Twitter, and Instagram.

 

PayMaya is the only financial technology company in the country that offers end-to-end payment solutions with the widest on-ground branch network. It is the first to give millions of Filipinos an e-wallet that allows them to pay cashless transactions at any time of the day, anywhere in the world, and from any device. [END]

 

 

 


PAYMAYA SOLIDIFIES ITS POSITION AS THE MOST REWARDING MOBILE WALLET IN THE PHILIPPINES TODAY. Through the launch of its new “BalikBayad” campaign, PayMaya is encouraging more Filipinos to experience the convenience, safety, and rewards of going cashless through the help of iconic young actors Kathryn Bernardo and Daniel Padilla. Joining them at the official launch of the campaign were PayMaya Founder and CEO Orlando B. Vea (2nd from left), President Shailesh Baidwan (2nd from right), Head of Marketing and Growth Mark Jason Dee (rightmost) and Head of Brand and Marketing Services Heidi Garayblas (leftmost).
 
 
AN ACTION-PACKED “BALIKBAYAD” ADVENTURE WITH FRIENDS AND FOES. Local movie and TV celebrities Kathryn Bernardo and Daniel Padilla were officially unveiled as the newest brand ambassadors for PayMaya’s “BalikBayad” campaign through an action-packed video where they battle a common foe—cash. Present during the launch were the actors who played the “villains” in real life, led by veteran actor Rez Cortez (5th from right) along with his motley band of “goons” (seated). Supporting “KathNiel” during the launch, meanwhile, were they real-life friends Dominic Roque (leftmost), Ria Atayde (2nd from right), Juan Miguel Severo (2nd from right), and Joe Vargas (rightmost). Also in the photo are PayMaya executives led by Founder and CEO Orlando Vea (4th from left), President Shailesh Baidwan (4th from right), Head of Marketing and Growth Mark Jason Dee (3rd from right), and Heidi Garayblas (3rd from left).

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