IP rituals invoke protection vs. COVID-19

March 24, 2020

Indigenous Peoples of Northern Mindanao are invoking the protection of their spirit guardians through traditional rituals against the ongoing pandemic of the COVID-19 coronavirus. On Sunday, March 22nd, the Higa-onon Catanico-Tablon-Cugman-Ancestral Domain (CATATCU AD) organization conducted their traditional rituals on the tribe’s sacred grounds seeking protection from all tribal folk and other citizens against the COVID-19 coronavirus within their tribal domain. Datu Masikal Jude C. Jabiniar, who sits as Indigenous Peoples Mandatory Representative (IPMR) in the Cugman Barangay Council and Buntola Sayuda (liaison officer) to their tribe,  said their baylans (high spiritual leaders) conducted the Panagpeng at their sacred grounds on the hills of Pegtawagan, Sitio Malasag,  Barangay Cugman, Cagayan de Oro City from 3:00am to 12 noon with the blessings of Barangay Chair Wendolyn L. Escobia. “This ritual invokes protection against deadly diseases which can cause calamities in our communities,” Jabiniar explained in Bisaya. “Through this ritual our baylans and elders ask Magbabaya (The Creator) through the guardians of the four corners of the world, to stop the spread of this deadly disease COVID-19.” The ritual was headed by Datu Sumisilang/Roger A. Painato and Bae Florita Sayongan, baylans of the 2nd District of Cagayan de Oro. They were assisted by Datu Lumad/Ireneo L. Jabiniar, Higaonon Chieftain of Barangay Cugman, and other members of the Higaonon Tribal Council. Interestingly, when the blood of one of the chickens offered as sacrifice during the ritual was shed on a white cloth, it showed what appeared to be a woman sitting with her back to the viewer. “Our baylan believes it could be the picture of the woman who could have been the first victim of this virus,” Janiniar shared. Earlier, tribal elders of the Taalandig, Bukidnon and Higaonon tribes conducted their own rituals a tent shelter beside the Kalawaig River at the Kaamulan Capitol Grounds in Malaybalay City last Wednesday, March 18 from 8:30am till noon. Led by Datu Makapukaw/Adolino Saway and Bae Inatlawan/AdelinaTarino, and several other leaders performed two ritual prayers seeking protection for the people from the threat caused by the COVID19 virus pandemic sweeping the globe. “According to our tribal elders, the rituals sought mercy from the water spirit and protection against the threat of COVID-19,” said Ma. Easterluna S. Canoy, Executive Director of Kitanglad Integrated NGOs, Inc. (KIN) which promotes and advocates the rights of indigenous peoples, especially their welfare and cultural survival through sustainable development, ecological integrity and cultural democracy. The  Panalawahig  Ritual is directed to the Bulalakaw—the guardian water spirit to seek mercy for human transgressions that has made our waters unclean, and for the waters to help humans wash away impurities like the virus that afflict them. The  Pamugsa  Ritual is conducted to block catastrophes that would affect mountains, forests and all life forms, especially the communities, or humanity in general. Aside from the two rites that were performed in public owing to the support of the Provincial Government of Bukidnon, tribal elders and ritual experts are also duty bound to perform important rituals held in their respective communities, or in the sacred grounds of their forest domains or beside river systems. “These emergency rites are invoked to summon nature spirit guides in the event of foreseen and on-going disasters that affect the tribe and its neighboring areas—even those far away, foreign places,” Canoy noted. “Spiritual leaders of the tribe have performed rites directed to everyone all over the world, as they believe that despite one’s ethnic differences, we are all bound by one humanity, one Mother Earth,” she added.

SEAF Invests in Philippines-based Ellana Cosmetics

March 10, 2020

Manila,  The  Philippines  -  x  March  2019  -  SEAF  has  announced  its  first  investment  in  the Philippines as SEAF Women’s Opportunity Fund (“SWOF”) has invested in  Ellana Cosmetics Pte Ltd (“Ellana Cosmetics”), a fast-growing skin first cosmetics brand established by founder- formulator,  Theresa  Buenaflor,  as  a  leading  homegrown  mineral  cosmetics  brand.  Ellana Cosmetics creates and distributes non-toxic, hypoallergenic, and non-comedogenic products specifically catering to the requirements of Filipina and Southeast Asian skin types.  From humble beginnings, Ellana Cosmetics started with foundation and primer products sold at a counter at a weekend bazaar in 2009. Today, the company has developed into a makeup brand that sells over 200 SKUs, including products distributed in more than 70 outlets. Ellana Cosmetics puts customers at the heart of its products and customer experience. Through its digitally-focused campaigns, the company cultivated direct relationships with consumers, fostering conversations both online and offline to gather insights on their needs and challenges. Ellana then used this consumer feedback to develop and refine its product offerings and formulations. With this consumer-centric approach, Ellana has developed a strong and growing customer base.  Theresa Buenaflor stated, “We believe that beauty does more, and we make that happen through products that put skin health first. Beyond beauty, we can do more by empowering our employees professionally and on a personal level. The investment from SWOF enables Ellana Cosmetics to accelerate our business expansion while strengthening our commitments to  empowering women,  particularly  our  beauty consultants who  are  hired  directly and  to protecting the environment by consistently decreasing our brand’s packaging waste.”  “We are excited to be partnering with Ellana Cosmetics in its expansion plans as well as advancing its women economic empowerment programs. Theresa has demonstrated grit and perseverance in building the Ellana brand over the years to a retail network of 70+ points of sale in the Philippines,” stated Jennifer Buckley, SEAF Senior Managing Director. “As a result, she has created an organizational culture that celebrates individuality, promotes gender equity and empowerment, and espouses strong family values. We are delighted to see Ellana Cosmetics become a strong brand that is well-known not only in Metro Manila but in many other parts of the Philippines, and we look to support its further expansion through this funding round.”  SEAF Investment Director Rowena Reyes explained that SEAF sees great potential in the Company and how they have developed a community of loyal customers who value high- quality projects using natural ingredients and environmentally friendly packaging. The firm was particularly impressed by Ellana’s distinctive hiring policies and training programs and foresees it as a great role model for women’s economic empowerment in the retail sector in the Philippines. This strongly aligns with SEAF’s mission to pursue gender equality to deliver on its mission of “Improving Lives and Communities through Entrepreneur-Focused Investment.”  SEAF’s  partnership  with  Ellana  Cosmetics  will  support  the  expansion  of  its  retail  outlets, increase  its  warehouse  capacity,  and  implement  management  systems  to  run  its  growing operations more efficiently.  About Ellana Cosmetics   Established in 2008 by makeup artist Theresa Buenaflor, Ellana Cosmetics is a leading homegrown mineral cosmetics brand that formulates and distributes non-toxic, hypoallergenic, and non-comedogenic products specifically catering to the requirements of Filipina and Southeast Asian skin types. The name Ellana is of Greek origin, and means “light” or “bright”, conveying Theresa’s conviction that makeup should be light and easy on the skin, giving its users a sheer and natural glow. Theresa has built the brand with a vision of “a world where the pursuit of beauty goes hand in hand with healthy skin.” Today, Ellana is expanding its retail footprint to major urban centers in the Philippines. In addition, Ellana Cosmetics can be purchased through the brand’s website, which is recognized as one of the Best in eCommerce (Brands) in Beauty by the Asia eCommerce Awards in November 2019. For more about Ellana Cosmetics, see, and

Time is right for refilling stations for consumer products

March 10, 2020

CAGAYAN DE ORO CITY - Local environment and consumer groups have hailed the inspiring initiative of refilling stations for consumer products in Metro Manila, saying “the time is right” for similar initiatives in Mindanao’s fastest growing city. The local governments of Taguig and Quezon City recently launched their environmental initiatives that aim to reduce plastic waste and improve solid waste management in their localities. In Taguig, the city government aims to attain an 80-percent solid waste diversion by 2023 through joint efforts of LGUs and the public and private sectors. Mayor Lino Cayetano unveiled Taguig's Zero Waste Plan during a recent quarterly meeting with some 150 barangay and city leaders. Under the plan, the city government will establish a Sustainable Livelihood Office, require all future infrastructure projects to have a materials recovery facility, support a "no single-use plastic" drive, and implement an information dissemination campaign focusing on proper waste segregation. “We are pledging our full support to the Zero Waste Plan. We will make sure all the barangays implement everything in it. We will also onboard experts and build all the required hardware to make our beloved city truly green," Cayetano said.   Nutri-Asia Inc. first launched a pop-up store at The Mind Museum in Bonifacio Global City (BGC) last August dubbed Bring Your Own Bottle (BYOB) that remained open until September 12. The store encouraged visitors to bring their own clean plastic or glass bottles to the pop-up store to get a refill of condiments, sauces and cooking oils at discounted prices. Products offered at the refilling station included Datu Puti soy sauce, Datu Puti vinegar, UFC Banana Catsup, Golden Fiesta Palm Oil, Golden Fiesta Soya Oil, Golden Fiesta Canola Oil and Golden Fiesta Corn Oil. These items were sold 5-15% cheaper than their suggested retail prices. The store also gave a 40% discount to buyers of locally-blended juice drinks. The BYOB booth was frequented by working moms, young professionals and residents of the area who got a minimum 200 grams of their desired products and a maximum of 2 liters. According to NutriAsia staff, customers brought at least two empty bottles for refill; others just dropped by their store to donate plastic containers. NutriAsia has partnered with the Environmental Management Bureau of the Department of Environment and Natural Resources for a series of refilling activities across Central Luzon since last year. Jerome Manangkil, one of the visitors, expressed his appreciation and support for NutriAsia’s initiative, saying: “Iyong mga ganitong event, okay siya. Mas mura na, same quality pa ng mabibili mo sa mga supermarkets. At good siya sa environment.” For returning customer John Allan Adriatico, the BYOB campaign was good news to practical consumers like him. “Actually, second time ko na rito. Mas affordable at makatutulong ka pang mabawasan ‘yung mga plastic na basura,” Adriatico said. Carenderia owner Vanjie Esperanza also found the campaign beneficial to small business owners. “Malaking menos sa gastos at tulong sa araw-araw. Kasi may maliit na carinderia kami sa amin, kaya noong nabalitaan ko ‘to, hinanda ko na agad yung mga bote-bote rito sa bahay. Mas maganda kung magkakaroon nito malapit sa amin,” she explained Meanwhile, Quezon City started its ban on single-use plastics in hotels, restaurants and other establishments last month. QC Mayor Joy Belmonte said she has been pushing for the plastic ban since she was vice mayor. Belmonte saw the urgent need to implement such ban after the Philippines ranked high in the list of the world's biggest plastic polluters. In support of LGUs' sustainability efforts, NutriAsia Inc. set up its "Bring Your Own Bottle" stores in Taguig and Quezon City. NutriAsia incentivizes consumers who reuse their plastic bottles by giving them big discounts on its condiment and sauce products. Belmonte said that their partnership with NutriAsia shows the city's strong commitment to environmental sustainability. “We are glad that NutriAsia chose us to be the first local government unit to engage with in this eco-friendly initiative,” Belmonte added. Encouraged by these initiatives, consumers clamored for similar refilling stations to be set up around Cagayan de Oro city. “When we had a sari-sari store long time ago, I remember people bringing their soft drink bottle to buy kerosene, no plastic was used during those days,” recalls Mel Francisco C. Cucueco. “We do not have much choice but to bring our own bottles. Ban single-use plastic bottles now,” said environmentalist Bencyrus Ellorin, former executive director of environment watchdog Task Force Macajalar. “Timely and environmentally friendly,” said Ronilo Ravanera, a founding member of the local consumer group Konsumanteng Kagay-anon, Inc. “Yes yes kaayo! We at the Council can help them also disseminate,” said Dr. Hilly Ann Roa Quiaoit, executive director of the Cagayan de Oro River Basin Management Council.  “Dapat. Kung hindi ngayon kailan?” said Raoul T. Geollegue, a former DENR Regional Executive Director who is now a consultant of the environment group Hineleban Foundation which is engaged in the reforestation of the mountain ranges of Mindanao by partnering with Indigenous Peoples living in the buffer zone areas, introducing Arabica coffee as a source of livelihood, and  transforming the IPs to guardians of the forest. Still other consumers are encouraged by the refilling stations, coming as they do on the heels of the city government’s strict implementation of the ban on single use plastics in supermarkets and public markets. “Seriously, I practice bring-your-own-container when I buy fish from the street vendor,” said Elson T. Elizaga. “He puts a cellophane of fish on a weighing scale. Then I transfer the fish to our bowl and return the cellophane to him.” The Philippines throws away 60 billion sachets every year, the Global Alliance for Incinerator Alternatives (GAIA) estimates based on its five-year waste audit. These wastes remain in our environment for thousands of years, polluting our lands, seas, and air. A total of 48 million shopping bags were used per day, adding up to more than 17.5 billion a year, GAIA said.  A 2018 study by the United Nations Environment Program showed that the Philippines is among the top five countries that produce the most plastic waste in the world. The world produces 300 million tons of plastic waste annually, 99 percent of which are non-renewable chemicals like high-density polyethylene mostly used in shampoo bottles. Other companies such as Unilever and Human Heart Nature also launched earlier similar refilling stations for personal care products and cosmetics, and home cleaning products. Unilever’s  All Things Hair Refillery Station pilot ran in March -April 2019 in Trinoma, Glorietta 3, and Alabang Town Center. Consumers brought their empty, clean shampoo or conditioner bottles to the refilling station, refilled these at the matching product pumps, and paid for their products based on the weight of their refill. Even those without empty bottles were able to buy refillable bottles for only P10 each, thus minimizing plastic waste from their households, and got their products at a much cheaper price. Similarly, eco-friendly advocate Human Heart Nature (HHN) also rolled out 2 refilling stations in its flagship store in Commonwealth and in a Quezon City mall last March, 2019 for its "fast-moving" home care products such as liquid detergent, dishwashing liquid and baby bottle and utensil cleanser which were sold per gram.  HHN founder Anna Meloto-Wilk said consumers just needed to bring empty, clean, dry and sanitized bottles for product refills, and they are now working with designers to come up with simpler versions for nationwide implementation.  HHN is also lobbying with the government to allow refilling for cosmetic products to further reduce waste. Together with environmental advocates and nonprofits like Save the Philippine Seas, Mother Earth Foundation, Greenpeace Southeast Asia-Philippines, and WWF Philippines, Meloto-Wilk has filed a petition with the Food and Drug Administration (FDA) to change the existing rules to be more responsive to refilling setups. They also have an ongoing online petition where they raised three opportunities that deal with safety, traceability, and adaptation of the products for the agency to enhance the implementing rules and regulations of Republic Act No. 9711 (The Food and Drug Administration Act of 2009). Meloto-Wilk argues that that if water refilling is allowed provided refillers comply with set standards, a similar setup for cosmetics and home products should also be accommodated. “We seek to bridge the policy gaps and promote a sea change in the way responsible Filipino companies and ordinary citizens use plastic—not just temporary measures, but permanent and lasting policies, structures, and systems,” the proponents argued in their petition. Besides Unilever and HHN, other brands such as Lush, Ecobar and Suds have starting selling shampoo bars to minimize the use of single-use plastic containers./ For more information about BYOB, visit

Kapalmuks – home of the best crispy ulo – now at Kubo Food Park

February 20, 2020

UNDOUBTEDLY, Cagayan de Oro’s gourmet features some of the best in this side of the country. Now we can add another laurel to that feat – introducing Kapalmuks, home of the best crispy ulo. Of course, we know what crispy pata is. It’s a staple Filipino viand sourced out of pigs’ knuckles and served with a soy-vinegar drink. Kapalmuks (which is located at Kubo Food Park inside Pueblo de Oro Business Park) took a twist to that popular pork dish and focused on the pig’s head. Voila! We’ve got crispy ulo! Yet Kapalmuks doesn’t rest there in surprising us. It has other delicacies as well that’s worth feasting into such as the Ilocano Dinakdakan, Tokwa’t Baboy, Crispy Tadyang, Crispy Pork Binagoongan, Crispy Squid, Pork Chicharon, Seoul Chicken Wings and Adobo Gizzard with Liver. What better way to down this with than with beer below zero! Al fresco food parks continue to be the dining trend in Cagayan de Oro nowadays. Even if you’re not from uptown CDO, we invite you to come here at Kubo Food Park! Located at Atlantic St. inside the spacious Pueblo Business Park, Kubo Food Park is situated in a wide open space free from flooding and away from traffic. Indeed something looking forward in a food adventure in this part of the city at any day of the week!

ICONic: Nic Aca’s 2nd Solo Exhibit

February 16, 2020

ICONic: Nic Aca’s 2nd Solo Exhibit By Tito Mike   Cagayan de Oro’s pre-eminent performance artist has launched his second solo art exhibit on the eve of St. Valentine’s Day. Dubbed ICONic the show at the Art Gallery of Capitol University’s Museum of 3 Cultures runs until March 13 and is open Mondays to Saturday mornings except Sunday. ICONic is a play on words of artist Nicolas “Nic” Aca Jr.’s name and the subject of the exhibit who are icons of Cagayan de Oro City. It is a celebration of his 50 years of life and his three decades of wooing the muses through his visual and performance arts. The 17 wooden art works are executed in sunken relief, (also known as incised, coelanaglyphic or intaglio relief), where the carving is sunk below the level of the surrounding surface and is contained within a sharply incised contour line that frames it with a powerful line of shadow. The surrounding surface remains untouched, with no projections. (URL: Nic Aca and Family “These paintings feature the icons of Cagayan de Oro from its 13 mayors of Cagayan de Oro from the time it became a chartered city with Max Suniel to the present with Oscar S. Moreno, and the four archbishops of the Archdiocese of Cagayan de Oro (Hayes, Cronin, Tuquib and Ledesma),” Aca said. As a member of the City Historical and Cultural Commission, Aca came to appreciate the history and culture of Cagayan de Oro and thought about how he as an artist could best express those learnings. “As an artist, I thought about how I can best express those learnings through the medium of art so I can share with others what I experienced and thought of featuring our past civil servants and religious leaders as a tribute to them.” In her opening remarks during the February 13 program launch, Benz Raquel Dugaduga, head of Capitol University’s Culture and Arts Office, cited a recent lecture and seminar that she attended at UP Diliman on indigenous communities and contemporary art, which raised the question: What are your efforts to document the history and cultural practices of your community in a way that would catch the attention and interest of the younger generation? “This was raised because we are facing challenges concerning the process of documenting these cultural practices and creative expressions for preservation, considering as well the lapses observed in oral tradition. Although, this is taken from a point of view of ethno linguistic communities, such is applicable to other contexts. Further, capturing the attention of the youth and developing their esteem for these matters is another predicament,” she stressed. Nic Aca with fellow artists Ivan Macarambon, Nonoy Estarte and Chris Gomez   She cited how Aca’s exhibition answers the question as a creative effort to record at least a part of history of Cagayan de Oro through presenting its leaders and archbishops through the wood portraits painstakingly carved by Aca. Exhibit curator Chris Gomez, a noted designer and artist, explained how the show’s concept was enhanced and highlighted. “I challenged myself to come up with a show that’s relevant to the artist’s works which highlight his personality and at the same time help improve the overall presentation of his works,” Gomez said. Thus, three colors are used to make each of the icons stand out: yellow in reference to the present city administration; maroon to represent the archbishops; and green as a nod to Aca’s wood medium which comes from trees. Aca said he chose wood as a medium of his wood relief paintings since it is a material he is comfortable working with and there are few artists in Cagayan de Oro at present who are doing much artwork in wood, and also establish his identity through this medium. “I choose wood for its longevity focusing mainly on tugas, Narra and repurposed wood from old buildings which I treated with Solignum against pests,” Aca noted. “Using hammer, chisel and power tools, it takes me more or less three days to finish one, which I sand and finish with wood stain and antique wax.” Guests and visitors to the exhibit expressed their individual sentiments regarding the portraits of their forebears and past leaders. “Very impressive!” said former Cagayan de Oro City Mayor Constantino G. Jaraula, who served from 2007-2010, and also served as Congressman (1998-2007) when Cagayan de Oro was still one congressional district, and councilor (1967-1971 and 1988-1998). He was the only subject of the portraits present during the launching. “I am really proud of my Lolo even though he passed away long ago he is still remembered and given recognition through the art of Sir Nic Aca,” said City Councilor  Jay Roa Pascual, a grandson of former Mayor and Misamis Oriental Governor Pedro “Oloy” N. Roa. “Ecstatic!” I want to bring it home already!” said City Councilor Suzette Magtajas-Daba, of Aca’s rendering of her late father former Mayor Pablo P. Magtajas. “I miss him all the more and of course, am very proud he is among the mayors featured here.” Rhona Canoy, daughter of former Mayor Reuben  R. Canoy and a relative of former mayors Jake Serina and Max Suniel expressed a similar sentiment. “We hope to acquire dad’s piece after the exhibit, she said “Not just for my dad, but also of Tito Jake Serina, Lolo Max Suniel. Nic was able to capture them well, considering he had only photographs to work from from Impressive bava." Aca’s first solo exhibit Hulagway also used the same material, technique and style featuring Cagayan de Oro’s school division superintendents from 1953 to the present, was also exhibited in this same venue. The entire gallery has now been transferred to the CDO School Division Office.


February 10, 2020

Celebrating a connection that stretches back more than 80 years, Coca-Cola® and Lee Jeans are launching a new fashion collaboration, inspired by the official Coca-Cola Bottler uniforms which Lee created in the 1930’s. This collection is being supported by an integrated campaign that will run across Asia Pacific. Themed “Real Buddies”, the campaign is a salute to the long and lasting friendship between two brands that have an authentic connection. The work takes a refreshingly retro approach to fashion advertising that defies category conventions. Inspired by vintage Coca-Cola and Lee Jeans posters from the 1940’s and 1950’s, the campaign features modern day moments captured using vintage illustration techniques instead of fashion photography. Titled “Real Buddies Since 1930”, the four painted images evoke the classic nature of the two brands, showing moments between buddies that reflect the close nature of Coca-Cola and Lee’s relationship. Each of the four images is a classic homage to their shared cultural history, showing iconic moments of friendship – girlfriends dancing in front of their townhouse at a block party, riding down Ocean Drive in sunny L.A. with a BFF, an idyllic afternoon at the county fair, and creating shared memories with a group of friends at a music festival. While the images have an authentically vintage vibe to them, hidden elements in each scene hint that this is not some lost moment from long ago, but a timeless moment that could be happening now. The integrated campaign includes print, event, in-store, social, digital, and public relations. In a surprising twist, these vintage visuals were brought to life to create video content, giving their old-world charm a modern interpretation that echoes Lee’s long history of innovation and reinvention. Social activations and content celebrate real world “Real Buddies”, drawing people into the story. These are supported by on-ground events such as flash mobs featuring Coke® X Lee Bottlers reminiscent of the original 1930’s bottlers, challenging friends on the street to demonstrate their “Real Buddiness”. The campaign launches XX December. The Collection Inspired by the official uniforms for employees of bottlers of Coca-Cola which Lee created in the 1930’s, this year’s Coke X Lee collaboration takes work-wear and gives it a modern fashion twist, celebrating Lee’s 130 years of purposeful craftsmanship and innovation in creating practical-and-durable yet classy-and-fashionable creations. Back in the 1930’s, Lee’s uniforms for bottlers of Coca-Cola were neat and smart with head to toe stripes. The uniforms proved so popular that Lee made identically-dressed limited edition Buddy Lee figurines, cementing their iconic identity in popular culture. The current collection takes cues from the two brands’ most iconic elements throughout history: stitching reflecting Coca-Cola’s Dynamic Ribbon and Lee’s Lazy S, the Spencerian script, the contour bottle, Lee’s spade-shaped back pocket and others. Based on the original purchase order for uniforms found in Coke’s archives, Lee has created a modern interpretation of this classic piece of work-wear. Available in a unisex style with iconic head to toe stripes, the pants, jacket and cap all follow the original fabric specs, but are cut for a much more modern and fashion forward fit, with iconic Coke and Lee embroidery realized in the finest detail.     Elongated rider jackets and carpenter jeans with Coke embroidery give a rugged casual/utilitarian look, while cropped hoodies with classic brand graphics keep it real and authentic. Both looks take classic work-wear utility and give it a fashionably modern aesthetic twist.     If you want to get real and authentic but with a dash of character, a union-all based on historic Lee work-wear keeps it light with a touch of Coke branding, while washed black oversized rider jackets contrast with a classic Coke red tee for a signature look for both Coke and Lee.   Whether it’s built from Lee’s classic 91J work coat, a Coke red rider jacket with contrasting white stitching, or a Coke bottle evolution tee, the two brands’ history and authenticity are proudly on display. Lee – 130 years of Denim Craftsmanship since 1889 Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee started on its journey to becoming a legendary denim brand. Over the years, Lee has made history with its many product innovations such as the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on- hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant. Lee website: Facebook: Instagram: Hashtags: #RealBuddies #CokeXLee #Crossover #CocaCola #Coke #Lee #LeeJeans #BuddyLee For media enquiries, please contact: JULIE VENTURA I 09178339911 I


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