MDN chooses Pabama Transport Company among the "Transport and Auto Industry Leaders" in Mindanao

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By JOEL CALAMBA ESCOL
December 30, 2019

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Pabama Transport and Tours Corporation, operator of the famous double-decker buses plying the Cagayan de oro-Bukidnon routes and vice versa, was adjudged "Transport and Auto Industry Leaders", during the recently-concluded 8th Mindanao Business Leaders and Entrepreneurs Awards held at Limketkai Luxe Hotel on December 13, 2019, and consistently organized by Mindanao Daily News Corporation, purposely to recognize companies, entities and leaders' outstanding performance which contributed to greater development in Mindanao.

Other awardees were two equally amazing transport and auto industry leaders include MGM Motors Mindanao, Inc, Davao and Isuzu Cagayan de Oro.

Pabama was awarded for improving and providing efficient and steadfast service to the riding public of Mindanao. This homegrown transportation enterprise has immensely contributed to the economic development of Mindanao.

 

In an exclusive interview yesterday with Rinan Dayonayos, HR Officer of Pabama Tours, he said the company was very thankful to have gotten the award as among the best transport companies in Northern Mindanao.

He said the award will serve as a challenge to serve more the riding public and offer more attractive services and promotions in the future. "We are honored to receive the award and hopefully in the future we will also receive more awards," Dayonayos told Mindanao Daily News.

"Dako kaayo ug matabang ang maong award kay magdugang kini kadasig sa among pagpalambo pa sa kompanya to serve more people for many years," he said. 

Pabama was the first bus transport company in Mindanao which introduced double-decker buses plying the routes from Cagayan de Oro City to Bukidnon, passing the cities of Malaybalay and Valencia and the fastest booming town of Maramag. This new level of using double decker buses was one of the deciding factors of the board of judges to choose Pabama Transport as among the top leaders in transport and auto industry, aside from its very humble beginnings. Other transport companies operating in Mindanao has not introduced this idea of using double decker buses.

The introduction of double decker buses tremendously amazed the riding public as this type of buses were pioneers in Mindanao and even other regions all over the country. 

Inside these buses, there are other amenities such as free internet access and free tablets for all passengers to make them enjoy the whole trip from Cagayan de Oro to Maramag in Bukidnon and vice versa. 

History

Pabama Transport, also known as Pabama Tours and Pabama Transport and Tours Corporation, is a bus company based in Kibawe town, Bukidnon province in the island of Mindanao in southern Philippines. It serves the routes between the city of Cagayan de Oro, the province of Bukidnon and the city of Gingoog.

A local provincial bus line with humble beginnings, it was the first bus company in the country to introduce the luxury bus with on-board tablets and the double-decker provincial bus.

The company was founded in 1998 by the Panis family based in Kibawe, Bukidnon. It started out as a local provincial bus line serving the Malaybalay-Kibawe-Kadingilan route using used-up second hand minibuses, and later added both bought and locally-assembled low-grade provincial buses on their fleet. While it continued to be so throughout the whole 2000's decade, during the same time period it often copied the livery of its rival Rural Transit to give the impression that it was a subsidiary of the giant company when in reality it was not, as a marketing strategy and to better secure the preferences and tastes of the commuters.

As Pabama Transport entered the 2010's decade, it began reforming its fleet, procuring several second-hand units acquired from Holiday Bus to augment its fleet. At the same time, the bus line entered the Cagayan de Oro-Kibawe-Damulog route for the first time to expand its service area.

The moment the company acquired its first units from Ankai in year 2015, it also started to copy the Rural Transit's practice of naming their airconditioned units into 'Tours', and thus the Pabama Tours was conceived. That same year, it entered the Cagayan de Oro-Balingoan-Gingoog route as it bought D&C Express the same year and integrated its operations to the company.

In 2017, they became the first bus line in the Philippines to have luxury bus with on-board tablets per seat, which they all bought from Zhongtong Bus Holdings. The next year, they once again became the first bus line in the country to have double-decker buses which they procured from the same bus manufacturer. These acquisitions effectively graduated the company from a small local provincial bus line into a large first-class executive coach service company.

The company has already has now acquired 25 more units of Zhongtong Magnate Double Decker Bus that will be used to serve new routes between Cagayan de Oro and Davao via BUDA. 

Presentors of the recently concluded 8th Mindanao Business Leaders and Entrepreneurs Awards include Veterans Bank, Ayala, BPI BanKo, Cooperative Development Authority, provincial government of Misamis Oriental, CORDS 10 and PCOO, Limketkai Luxe Hotel, Pepsi, Washington, Angela Soriano Fashion Design Studio, SELRAHCO PR, Dessert Boss, Pie Square Photo Booth, AVPro and Marzel Digital Studio.

PANEL OF JUDGES 

The Panel of Judges in this year's awards are Journalist Tessie Superioridad, Mindanao Daily News (MDN) Executive Editor Cris Diaz, MDN Managing Editor Ruel Pelone, MDN and BWM Training Director Joe Felicilda, and MDN Editor in Chief Allan Mediante, MDN columnist Raffy Magbanua, also the former president of the Cagayan de Oro Press Club, Inc. (COPC); and BusinessWeek Mindanao Editor in Chief Nelson Constantino.

 


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