Cebu Landmasters’ posts record high 9-month earnings, up by 77 percent to P1.6 billion

November 15, 2019

Cebu Landmasters (CLI) continues its leadership in the VisMin region, with consolidated net income rising by 59 percent from Php 1.2 billion to Php 1.9 billion year-on-year. Net income attributable to parent meanwhile grew significantly by 77 percent from Php 932.7 million to Php 1.65 million driven by substantial increase of revenue from CLI projects. The leading housing developer in the Visayas-Mindanao region declared revenues of Php 5.9 billion from the previous year’s record of Php 3.7 billion. CLI attributed the outstanding results to the strong performance of its mid-market residential segment, which accounted for 36 percent of the total revenue pie. Casa Mira, the company’s economic residential brand, and high-end segment contributed 32 percent and 29 percent, respectively. CLI Chief Executive Officer Jose Soberano III says: “Our fast-selling projects give us confidence that we will achieve our topline and net income growth targets for the end of the year. The numbers reflect our operational excellence and commitment to responsible development.” CLI launched nine major developments in 2019: Davao Global Township – Phase 1 (Davao); One Paragon Place (Davao), Citadines Paragon Davao (Davao); Citadines Bacolod City (Bacolod); MesaVirre Garden Residences C (Bacolod); Casa Mira Bacolod (Bacolod); Velmiro Plains Bacolod (Bacolod); Casa Mira Towers CDO (CDO); and Mivela Garden Residences (Cebu). CLI said the Mivela project set new records with 80 percent of the project sold in just three weeks from launch date. Projects in the company’s headquarters in Cebu made up 58 percent of the period’s revenue contributors, followed by developments in Bacolod and Cagayan de Oro with 13% and 12% earnings input, respectively. In Q3 2018, revenue contributors after Cebu (with 61% revenue contribution) were Cagayan de Oro with 19 percent and Davao with 14 percent. CLI’s leasing portfolio grew by 29 percent to Php 46.72 million from Php 36.20 million year-on-year. This is attributed to the increase in Gross Leasable Area (GLA) following the recent turnover of Base Line Retail and HQ and Casa Mira Towers Labangon. Aggregate GLA for the period now reached 13,806 square meters while occupancy rate rises to 84%. Management fees on the other hand, more than doubled from 11.2 million to 26.9 million due to the increase of the number of developments managed by CLIPM, the property management arm of CLI. The said firm now oversees 17 projects, eight of which are house and lot subdivisions while the rest are offices and residential condominiums. The third quarter also marked the operations of CLI’s first hotel representing a new revenue stream. As scheduled, Citadines Cebu City, a 180-room condotel opened in September. It is operated and managed by Ascott Limited, the world’s largest international serviced residence owner-operator. As an indicator of future revenue growth, the nine-month reservation sales take-up rose by 29% year on year to P9.24 billion. About 3,472 units were taken up at an average price of Php 2.7million. Meanwhile, CLI continues to expand its landbank to support its expansion program. To date, CLI holds a total of 1,245,276 sqm of land in 10 key VisMin cities. Part of its recent acquisitions is an existing resort in Mactan, Cebu with a land area of 18,000 sqm. The resort will be re-developed to also integrate a residential component.   CLI purchased a 9.4-hectare property in Ormoc and 28 hectares in Davao that will be developed into residential projects. The company also acquired 11,000 sqm of land in Bacolod City, adjacent to its existing three-tower condo project, the MesaVirre Garden Residences. During the year, CLI also signed a strategic partnership with AboitizLand, the real estate arm of Aboitiz Equity Ventures, to develop a mid- market, mixed-use, multi-tower condominium project in Mandaue City. During the 7th Annual Property Guru Philippines Property Awards last July, Cebu Landmasters was awarded as the Best Developer. Other honors were also given to the company’s projects—38 Park Avenue development, named Best High-End Condominium Development (Cebu); Casa Mira Towers Labangon as Highly Commended for Best Affordable Condominium Development (Cebu); and MesaTierra Garden Residences as Best Condominium Development (Davao)and special recognition for Corporate Social Responsibility.

Magic Cracker surprises CDO with Magic Moments

November 8, 2019

Jack ‘n Jill Magic Crackers continues to surprise and give joy to the snack-loving Filipinos.   This time, through a retro arcade-themed Magic Moments event in Limketkai Mall, Cagayan de Oro last October 12, 2019.   Magic Moments brought people back in time with its retro-themed photo booth and fun arcade activities.  Mall-goers enjoyed the Magic Hoops: a basketball free-throw game, Onion Chives Surprise: an old school arcade attraction, and Apat Dapat booth: a slot machine-inspired game.    The best part was how participants were able to take home their favorite Magic Flakes products as prizes. Participants were also treated to a surprising Magic Moment when all four lightning icons of the Apat Dapat booth matched.    First, loads of Magic Flakes products came out of the Apat Dapat booth as prize. Then, an energetic dance flash mob by the Magic Squad surprised and entertained the audience.    Three lucky participants experienced this Magic Moment and won special prizes. Those who were present during the Magic Moment also went home with big smiles as they also received Magic Crackers giveaways after the flash mob dance.   Check out Magic Crackers’ Facebook account (@MagicCracker) to see how the Kagayanons experienced this Magic Moment. Watch out for more surprises from Jack ’n Jill Magic Crackers. You never know… the next Magic Moments might just come to your neighborhood!  Universal Robina Corporation’s (URC) Jack ‘n Jill Magic Crackers has been delighting Filipinos with its different cracker formats - Magic Flakes in plain, cheese and onion chive flavors; Magic Creams in butter, chocolate, peanut butter and condensada flavors; Magic Juniors in plain, chocolate, butter & berry and condensada flavors; and Magic Chips in cheese and barbecue small and big packs, as well as sour cream ‘n onion in small packs.

From classroom to cockpit: Cebu Pacific welcomes second batch of Cadet Pilots

November 5, 2019

Search for next batch of Cebu Pacific Cadet Pilots opens A second batch of Cadet Pilots from Cebu Pacific successfully completed 56 weeks of rigorous and complex training at the prestigious Flight Training Adelaide (FTA) in Australia and are set to join the pilot corps of the Philippines’ leading carrier. The second batch of 12 Cadet Pilots returned to Manila and will complete ground school and other requirements before becoming full-fledged commercial pilots. They are: Neil Mark Enriquez, David Jonathan Francisco, Norman Viktor Tugot, Jr., Orville Anana, Maria Angelica Ignes, Jerson Leonardo, Michelle Jean Saquing, Christian Andrew Esguerra, Kert Rafols, Terence Cruz, Tristan Gacott, and Ferdyn Ranosa Among those who completed the FTA flight training program is Boljoon, Cebu resident Orville Anana, a certified civil engineer and master plumber who graduated from the Cebu Institute of Technology. Another newly-pinned cadet pilot is Karl Nino Dionson, a native of Pagadian, Zamboanga del Sur who earned a degree in electronics and communication engineering from the University of San Carlos. The Cebu Pacific Cadet Pilot Program aims to enable aspiring Filipinos who wish to become commercial pilots. It is a "study now, pay later, zero-interest" training program wherein Cebu Pacific shoulders the entire cost of the pilot training and guarantees employment to cadet pilots who successfully complete the training. To date, there are five batches comprised of 71 Cebu Pacific Cadet Pilots currently at FTA in Adelaide, Australia, one of the best aviation training facilities in the world. Coinciding with the homecoming of the cadet pilots is the search for a new batch of Cebu Pacific Cadet Pilots. Application period for Batch 9 of the Cebu Pacific Cadet Pilot program will run from November 4 to 13, 2019. The program is open to Filipino citizens who hold a college or university degree and are proficient in English. Applicants must have an average grade of at least 80% or its equivalent in subjects related to Math, Physics and English, and be in good physical condition. They must hold a passport with minimum validity of two years There is no application fee for the program, and only applicants who pass the online pre-screening will proceed with the next stages of the selection process. Interested applicants may apply for the program through . For more information, visit         About Cebu Air Inc. (PSE: CEB) Cebu Air Inc. is the largest carrier in the Philippine air transportation industry, offering its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline. CEB and subsidiary Cebgo fly to 37 domestic and 26 international destinations, with over 108 routes. The CEB network operates flights out of seven strategically placed hubs in the Philippines: Clark, Davao, Cagayan de Oro, Kalibo, Cebu, Iloilo and Manila. The Cebu Pacific fleet is comprised 74 aircraft—three (3) Airbus A321NEO, three (3) A320NEO, seven (7) Airbus A321CEO, 31 Airbus A320, eight (8) A330, seven (7) ATR 72-500, 13 ATR 72-600, and an ATR Cargo Freighter. CEB boasts of one of the youngest fleets in the world, with an average fleet age of five (5) years.  A member of the International Air Transport Association (IATA), Cebu Pacific has achieved full compliance with IATA Operational Safety Audit (IOSA)—considered as the benchmark of the highest standards for safety in the airline industry, joining a roster of 429 airlines worldwide that have strictly complied with the most stringent of international standards governing aviation safety.  For bookings and inquiries, guests can visit or call the reservation hotlines (+632)7020-888 or (+6332)230-8888. The latest seat sales can be found on CEB’s official Twitter (@CebuPacificAir) and Facebook pages. Guests may also download the Cebu Pacific official mobile app on the App Store and Google Play

Samsung Opens a One-day Pop-up Restaurant Using a 6-in-1 Cooking Appliance

November 5, 2019

With everyone’s busy lifestyle, it’s hard to find the time to create dishes that are healthy and delicious. Many would opt for instant or ready-to-heat food, which may not be the most nutritious choice. Samsung's Smart Oven aims to make mealtimes easier by allowing individuals to do it all with one handy device. Because of this latest cooking innovation, anyone can now cook their favorite dishes for any type of occasion anytime. Samsung has created a solution for quick and healthier meals that can adapt to anyone's lifestyle. To showcase its culinary capabilities, Samsung Digital Appliances built a pop-up smart kitchen and restaurant for mall-goers and media at Robinsons Magnolia. “We developed the idea of setting up this pop-up restaurant because we wanted people to experience first-hand what the Smart Oven can do,” says Household Appliances Group Head Mon Medina. “Homemakers don’t need to go to a culinary school to start cooking or have the fanciest ingredients to create a scrumptious meal.” In this first-ever Samsung pop-up restaurant, the Smart Oven was put into action as guests got to taste a wide variety of dishes. To start off, guests were served Roasted Eggplant and Pepper Dip with Pita Bread for appetizer. Then they got to choose their main course from a selection that includes Baked Spiced Chicken Breast with Creamed Spinach, Texas Style Pulled Pork Sandwich, SlimFry Honey-Sriracha Chicken Wings, Beef Kebabs with Garlic Cream Sauce, Charsiu BBQ pork, and Salmon Teriyaki Fillet. Finally, for dessert, guests were treated with Dark Chocolate brownies. All these amazing dishes were cooked and prepared using the Samsung Smart Oven. A live cooking demonstration was also held to guide the guests with how easy it is to cook a meal using the Smart Oven. Dishes cooked during the event were based on the soon-to-be-launched Do It All Cookbook in partnership with Samsung and Maggi. During the live demo, the chef was able to prepare Steamed Zesty Garlic Shrimp, Ribeye steak, and Baked Apple Cobbler, using just the Smart Oven. The device is a 6-in-1 kitchen partner that can produce virtually any dish with its HotBlast™ technology that reduces cooking times significantly. Powerful hot air is blown through multiple air-holes directly onto food, so it’s cooked evenly, retaining the crisp texture on the outside but still juicy on the inside. It also has a Cook with Ease presets that makes it easier to use by individuals who aren’t kitchen savvy. With these two features, there’s no more excuse for not having tasty and healthy meals at home. This innovation is breaking the barriers in cooking technology as it makes meal preparation faster and more convenient. Beyond this, its Grill function evenly distributes heat so perfectly grilled and browned meat are achieved without having to set up an entire grill at home. Those looking for healthier alternatives meanwhile, can use the Slim-Fry™ Technology, which can cook meals with less oil. They can also try the Power Steam function for nourishing ways to prepare fish, chicken breast, and vegetables. Whipping up scrumptious desserts is also possible with the Smart Oven. Aspiring and expert bakers can design sweet confections through the Convection Mode. It can keep the oven’s temperature even and regulated so treats are always soft and moist. Moreover, they can also create homemade yogurt or dough with the Fermentation Technology. “It will amaze everyone with the different functions it could do. It will surely change the way people see cooking innovation. We want everyone to be inspired and get excited to start cooking, whether for their families or for anyone looking to have a healthier lifestyle. We just want people to know that by using Samsung's Smart Oven, we don't need to worry anymore about the work and time we need to put in cooking" shares Head of Product Marketing of Samsung Digital Appliances, Stephanie Chua. With the Smart Oven, homemakers, young professionals, and students living in condominiums can feel the joy of cooking healthier meals with just one device. Now, it’s easier to be a kitchen master and experience tasty food, no matter how busy the schedule. The Samsung Smart Oven has two models: The 35-Liter Smart Oven (MC35J8088LT/TC), is priced at P29,995 and the 32-Liter Smart Oven (MC32K7055KT/TC) is priced at P15,995. The Do It All Cookbook will be available this November and can only be availed upon purchasing a MC35J8088LT/TC or MC32K7055KT/TC Smart Oven. It contains 35 easy-to-follow recipes specially made for the Samsung Smart Oven. For more information on the Samsung Smart Oven, visit and like SamsungPH on Facebook.  About Samsung Electronics Co., Ltd. Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at and SamsungPH on Facebook.

Suzuki Philippines boosts strong performance in 2 quarters; introduces New Vitara 

November 4, 2019

MANILA, Philippines – Consistent with its strong performance for the first two quarters of the year, pioneer compact car distributor Suzuki Philippines (SPH) finishes the third quarter with positive growth yet again, enabling the company to post 19 percent sales growth for the first nine months of the year over the same period in 2018. The continued sales increase is the result of the brand’s strategic marketing efforts, which emphasize numerous promotions and interactive events and are aimed at boosting product visibility. SPH hopes to ride on this strong market and brand momentum to further strengthen its position in the market through the remaining months of 2019. “Suzuki’s current standing in the Philippine automotive industry is a significant milestone for the brand. After securing the 4th spot in the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) ranking – the highest rank in the brand’s history – and climbing to the 5th spot in the local automotive industry roster last quarter, we at Suzuki Philippines can definitely say that 2019 has been a monumental year for the brand,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki. “These back-to-back achievements further fuel our drive to deliver on the brand’s promise of quality driving experience with every Suzuki vehicle,” he added. Top sales drivers: Ertiga, Swift, Celerio The Ertiga, Swift and Celerio continue to excite and stimulate the market as Suzuki’s best-selling vehicles. The three award-winning models combined accounted for 56 percent of total sales from January to September this year. The well-loved family vehicle Ertiga still dominates the Suzuki auto sales chart with a 34 percent share. This 7-seater vehicle fortified its position as the top-favorite Suzuki vehicle with the release of the Ertiga Black interior version, which drove sales up even further. Aside from its fuel efficiency and spacious interior that complement the body’s elegance and modern style, the Ertiga demonstrates good engine performance that is powerful and cost-efficient, making it an ideal vehicle for practical Filipino families. Swift kept its position as the second top-selling Suzuki model with an 11.4 percent share of total sales. This hatchback remains the millennials’ top choice among Suzuki vehicles. With its sleek and stylish design that is very recognizable on the road, millennials can definitely identify with this fun and compact Suzuki hatchback. Accounting for 11 percent share of sales, the Celerio ranks third among Suzuki’s top-selling vehicles. This hatchback, known for its space and roomy dimension, can accommodate up to 254-liters worth of cargo with an uncompromised 5-seater capacity. Alongside its remarkable fuel efficiency that ups the ante for its category.  SPH debuts New Vitara to Philippine driving arena Another vehicle from Suzuki Philippines that stunned the market this year and won the 2019-2020 Auto Focus Media’s Choice Awards’ Compact SUV of the Year: Best Value for Money award is the Suzuki Vitara. Committed to continue its legacy and stand firm to its promise to provide value-packed and affordable products to more Filipinos, Suzuki proudly debuts the improved and upgraded New Vitara. This CBU Unit from Magyar Suzuki Corporation (MSC HUNGARY) is available in GL+, 6 speed Automatic Transmission and GLX, 6 speed Automatic Transmission variants.  Suzuki has made several improvements and upgrades in both the exterior and interior of the New Vitara. It is now equipped with newly designed grills, lower bumpers and new rear combination lamps, all of which create an expressive exterior. The new stylish suede front and rear seats, cluster meter and premium-feel cabin create a comfortable yet stylish interior vibe. “The New Vitara will surely appeal to car enthusiasts looking for an improved version of the classic Suzuki vehicle. It is our pleasure to bring another modified Suzuki vehicle to the Philippines. The New Vitara will certainly deliver an exceptional driving experience to Filipinos – the Suzuki way,” shared Keiichi Suzuki.For more information about Suzuki Philippines and its automobiles, please visit and like them on     About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycles and distribution of compact vehicles and outboard motors. Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability.

Php 5.3-B Mivela Garden Residences by Cebu Landmasters  80% sold in 3 weeks

November 3, 2019

Cebu Landmasters Inc.’s (CLI) is starting constructions works of its 5.3 billion worth project, Mivela Garden Residences condominium in Metro Cebu.  The development has generated overwhelming buyer interest as it is 80 percent sold out after 3 weeks of selling. The listed developer pointed out that this remarkable record means that the company is on track to meet the expected P12.5-billion worth of reservations sales for this year.  The four-tower Mivela Garden Residences, with P2 billion development cost, is the third of CLI’s garden series residential projects in Cebu and its sixth in the Vismin area. Jose Soberano III, CLI president and CEO, explains: “Mivela Garden Residences is 80 percent sold out in 3-weeks and this is a very strong indicator that our products are right-sized and right-priced.” Mivela Garden Residences is envisioned as a modern garden residential community that will level up city living. Greenery and open spaces will be complemented by amenities focused on a multilevel clubhouse with a swimming pool. Function rooms, gym, lobby lounge, Zen gardens, and outdoor lounge areas will complete Mivela’s offerings. The development features a total of 1,536 units, catering to mostly individuals and starter families with its mix of studio and one-bedroom units. The project sits on a 1.26-hectare area in the prominent Banilad area in Cebu City where most of the hotels and large shopping malls are located.  “Even as Cebu Landmasters expands in VisMin, we will continue to keep our strong presence in Cebu which sets the trends for this region,” says Soberano. CLI’s Garden Series residential projects for the mid-market category serves as the primary driver for the company’s first-semester consolidated revenues this year, accounting for a 35 percent contribution to the total. Developments for the premier and economic markets turned in 33 percent and 29 percent of total earnings, respectively, for the first half.   Cebu Landmasters emphasizes it is on track to hit its 2019 year-end guidance of P2.6 billion in consolidated net income and P2 billion in parent net income. CLI projects in Cebu represent 61 percent of the company’s total revenues as of the first half of 2019. Cebu Landmasters, listed in 2017 boasts of a portfolio of 58 projects in various stages of development in 10 key cities in VisMin. The listed company has 28 fully completed projects with an aggregate amount of P17 billion.   Cebu Landmasters was recently awarded as the Best Developer in the Philippines by PropertyGuru Philippines Property Awards and will represent the country in the Asia Property Awards in November in Bangkok, Thailand. Cebu Landmasters’ Php2-billion Mivela Garden Residences condominium project in Metro Cebu has generated overwhelming buyer interest. After 3-weeks of selling, it is 80 percent sold out. Mivela Garden Residences is a modern garden residential community aimed to redefine garden living. Greenery and open spaces will be complemented by amenities and a multilevel clubhouse.


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