motoring

Suzuki PH Closes Q1 2019 With Consistent Growth, Ertiga Remains the Best-seller in Product Line-up

May 13, 2019

Suzuki Philippines (SPH), the country’s pioneer compact car distributor, wrapped up the first quarter of the year with consistent sales growth, securing the 6th spot in the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) roster.       The Ertiga remains the brand’s best-selling vehicle, accounting for 33% of the total sales for the quarter. The Celerio came in second with 12.3% of sales while the Dzire contributed 11.6%.       SPH’s strong performance this first quarter comes on the heels of a successful 2018, which marked strong sales, expansion in key cities across the country and back-to-back recognitions from several renowned award-giving bodies.       “We started 2019 consistent and stable, and so far, we have maintained our momentum. Our performance at the start of the year is setting the pace for the rest of 2019. We are confident of achieving substantial sales growth and reaching more customers through aggressive marketing efforts and nationwide promotional campaigns,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.       Three of the most sought-after models in the Philippine automotive market and the company’s top-selling vehicles in recent months, the Ertiga, Celerio and Dzire collectively boosted sales for the first quarter of 2019.       With 33% share of total sales for the quarter, the top favorite family vehicle Ertiga remains the best-selling Suzuki vehicle. The launch of its black interior model in February helped spur sales even further for the Ertiga. The 7-seater MPV combines elegance and strength, blending modern style and maximum functionality to let riders enjoy their days in style.       The Celerio retains its place as the second best-selling vehicle with a 12.3% share of sales. This hatchback, known for its space and roomy dimension, can accommodate of up to 254-liters worth of cargo with an uncompromised 5-seater capacity. Alongside its remarkable fuel efficiency that ups the ante for its category.         The Dzire positions itself as another Suzuki best-seller at third place with 11.6% of total quarter sales. C! Magazine’s Best Mini Compact of 2018 awardee is increasingly being recognized in the market as one of the most affordable units in its category.       SPH’s strategic marketing efforts help bring the brand closer to more Filipinos and introduce them to the Suzuki Way of Life!          SPH’s participation and presence at the 2019 Manila International Auto Show (MIAS) last April reflected the brand’s competence in the market by highlighting how its vehicles deliver combined fun, functionality and comfort to give Filipinos optimal driving experience.       During the four-day event, the brand’s most-valued vehicles—the multifunction 7-seater all-new Ertiga, multi-awarded subcompact sedan Ciaz, bold and relentless 4x4 all-new Jimny, well-loved hatchback Swift, exquisite sedan Dzire and stylish SUV Vitara—were available for preview.       In line with SPH’s nationwide advocacy of raising awareness about road safety, Suzuki Safety Scouts encouraged guests at the trade event to join the campaign. Visitors were able to register kids 4 to 14 years old for free to become an official Suzuki Safety Scout.  

READ MORE
Suzuki Moto Dominates Commuter Underbone Segment, Total Sales Up by 36% in Q1

May 13, 2019

Suzuki Motorcycles - a division of Suzuki Philippines Incorporated, and one of the big four Japanese motorcycle manufacturers in the country, showed a strong start in terms of volume sales this 2019 as reflected on Motorcycle Development Program Participants Association, Inc.’s (MDPPA) data. This is after the brand’s 1st quarter sales records indicate a growth of 36%, which is even higher than the total combined sales growth of its members (Honda, Kawasaki, Suzuki and Yamaha) posted at 22% versus last year. This very impressive performance also demonstrates that Suzuki, which will be celebrating its 100th year in 2020, attained the biggest growth of 2% in Philippine market share, among the four Japanese manufacturers compared to 2018.      These results are brought about by the brand’s sales achievement in the Underbone and Scooter categories as a by-product of the brand’s integrated sales, marketing and brand communication strategies. The records affirmed Suzuki as now the most preferred Underbone maker in the Philippines, with 45% market share in the said category, due to the steadfast domination of the Underbone King - Raider R150 and the No. 1 Selling Underbone Motorcycle in the Country (Underbone Leisure Category) - Smash Stylish Colors. The data also shows the very warm welcome of the Filipinos to the Skydrive Sport, which is Suzuki’s latest offer at the Scooter segment. Launched in August last year, this ride is perfect for beginners and young riders, and is instrumental for the Japanese giant’s growth of 357% in the Scooter category.      Kicking off the year with this data, Suzuki Philippines Incorporated, which is also one of the top performing markets among all Suzuki motorcycles’ subsidiaries in the world, is off to a bright and optimistic 2019.

READ MORE
Honda Unveils the All-New Brio, Comes in Sportier RS Variant

May 6, 2019

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile unit in the Philippines, is pleased to introduce the All-New 2019 Honda Brio as Honda’s entry to the A-Segment passenger car category in the Philippines. This is a response to customers who aspire to own and experience Honda’s signature sporty and practical characteristics in an affordable package.      Now on its 2nd generation, The All-New Brio was developed based on the grand concept “Proud Over Class”. The grand concept stemmed from the intention to improve aspects of the vehicle that its users need. With this, the All-New Brio was developed to be one-class above its segment with significant improvements specifically with its dimensions.      The All-New Brio boasts a very spacious interior feel. Given the extended wheelbase, the rear passenger legroom now provides a more comfortable rear cabin space with added legroom compared to its predecessor. As for the cargo space, the All-New Brio also manages to feature a well accommodating 258 Liters of cargo space with the rear seats up thanks to its additional extended cargo area. Given its hatchback body style, cargo capacity can be increased to 710 liters with the rear seats folded down. This flexible interior space allows the All-New Brio to carry various cargo given its compact body size.      Powering the All-New Brio is a new 1.2 Liter 4-cylinder SOHC i-VTEC engine that produces a maximum power of 90 ps at 6,000 rpm and 11.2 kg-m of torque at 4,800 rpm. This is mated to a Continuously Variable Transmission (CVT) developed based on Honda’s Earth Dreams Technology. The engine and transmission combined provide a smooth, powerful off-the-line acceleration and efficient fuel economy for Honda’s new small hatchback. For those who prefer driving a Manual Transmission, a 5-Speed Manual Transmission option will be available for the 1.2 S MT Variant.      Honda will be offering the All-New Honda Brio at the following Special Introductory Suggested Retail Prices until June 2019:      1.2 RS Black Top Navi CVT: Php 732,000      1.2 RS Navi CVT: PHP 727,000      1.2 V CVT: PHP 646,000      1.2 S MT: PHP 585,000.

READ MORE
Nissan PH Gets Third Spot in Market Ranking, Navara Pick-up Dominates Sales

May 6, 2019

Nissan in the Philippines closed its fiscal year with 58.5% growth in March, according to the latest figures released by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI). Nissan rose to third place within the automotive manufacturers ranks, up from sixth place last year. Nissan now holds 11.3% market share amongst CAMPI members, also increasing from last year’s 6.1%.       The Nissan Navara drove the sales record for Nissan, accounting for 47.4% of total sales, and becoming one of the pick-up segment’s top-selling models. Notably, the Nissan Terra already contributed 16.3% of the total sales since the brand started selling the M-SUV last August. Other models that performed well include the Nissan Urvan and Nissan Almera, contributing 16.9% and 14.9% of the total sales, respectively.      “Nissan’s achievements come from putting the customer at the heart of everything we do, and transforming the way people drive and live in the Philippines,” says Atsushi Najima, the new president and managing director of Nissan in the Philippines. “Our success is built upon the strong foundations laid by my predecessors, the people of Nissan, and the dealer network. From here, our goal is to sustain this game-changing growth by focusing on delivering quality service, exceptional customer experience, and exciting products equipped with Nissan Intelligent mobility.”      As part of its future development plans, the company recently announced that it would be launching the Nissan LEAF in the Philippines by 2020. Nissan also has plans to expand its dealership network to more areas in the country and improve its branches through the global retail visual identity known as the Nissan Retail Concept.

READ MORE
Isuzu Bohol Turns Over 5 Trucks, 6 mu-X to Universal Fuel Solutions

May 5, 2019

In a formal ceremony in Cortez, Bohol, wholesale and retail fuel distributor Universal Fuel Solutions received two EXZ and three FVM trucks, and six mu-X midsize SUVs from Isuzu Bohol.      Universal Fuel Solutions, which has been a loyal client of Isuzu Bohol, has attributed much of its operational successes to the reliability, durability, power, and fuel efficiency of Isuzu-branded vehicles distributed exclusively by Isuzu Philippines Corporation (IPC) and its authorized dealership network, of which Isuzu Bohol belongs.      Universal Fuel Solutions also lauded IPC and Isuzu Bohol for its comprehensive customer support programs that comprise the Isuzu Advantage. Only IPC and its authorized dealers can offer a nationwide dealer network of over 40 outlets complete with servicing facilities, reliable and prompt nationwide parts availability, and teams of expert service technicians and field support personnel on call to provide technical assistance whenever and wherever needed. IPC also extended various training to customer such as safety driving, eco-driving techniques, and maintenance training to support their operation.      Universal Fuel Solutions considers IPC’s nationwide network of aftersales customer support programs truly advantageous for its own business and operations, which has also expanded nationwide.

READ MORE
Nissan Announces Atsushi Najima as President and Managing Director for the Philippines

April 23, 2019

Nissan announced the appointment of Atsushi Najima as the new president and managing director for Nissan Philippines, effective April 01, 2019. Atsushi will report to Vincent Wijnen, senior vice president for sales and for marketing at Nissan Asia & Oceania. He will be based in Manila.      In his new role, Atsushi will be responsible for developing business strategies to maximize Nissan’s overall performance, managing product introductions and expanding the availability of the Nissan brand in the Philippines under its midterm plan Nissan M.O.V.E. to 2022.      “With his rich experience in managing teams across multiple countries, I am confident that Atsushi will continue to drive the strong growth trajectory established by the current leadership team,” said Vincent.      “Under the strong leadership of Ramesh Narasimhan, Nissan has seen significant growth in the promising Philippine market.  In calendar year 2018, Nissan’s sales volume in the Philippines grew by 40% to an 8.7% market share,” Vincent added.      Atsushi joined Nissan in 2016 as deputy general manager of Nissan’s regional financial management group in Japan. Prior to this, he spent 18 years at Procter & Gamble across Asia, holding various finance and general management roles in the Philippines, Singapore and Japan. Ramesh Narasimhan will be taking the role of president for Nissan Thailand.

READ MORE

Subscribe Now!

Receive email updates from Mindanao Daily News.