motoring

Taking the Suzuki Swift on a Scenic Drive to Bataan

April 8, 2019

Combining a trial run and quick getaway in one occasion, Suzuki Philippines (SPH) offered members of the motoring media a chance to get behind the wheel of the all-new Suzuki Swift and experience first-hand its outstanding performance and quality craftsmanship. The two-day test drive last March 28 and 29 took the media to the scenic Las Casas Filipinas de Acuzar in Bataan from Suzuki Auto Caloocan and then back.       The well-loved Suzuki hatchback’s stylishly youthful vibe and sporty look made even modish with accessory kit provided a refreshing contrast to the restored Spanish-Filipino houses of Las Casas Filipinas de Acuzar.      During the 3-hour drive to Bataan, the Swift was able to prove its fuel efficiency, powerful performance and advanced safety features as the motoring media navigated the straight lines of NLEX and bumpy roads of Bataan. Swift’s GL grade features contributes to solid footwork, making it easy to traverse rough roads of Bagac, Bataan.        Suzuki Philippines Director and General Manager for Automobile Keiichi Suzuki kicked off the media test drive with his welcome remarks at Suzuki Caloocan. “Since its launch in 2018, the all-new Suzuki Swift has been receiving good response, and this media test drive is another proof of the Swift’s reliable performance on the road. It is also a testament to our ability to keep up with the changing needs of Filipino drivers, especially the millennial market. The Swift continues to evolve to offer our young Filipino drivers a richer driving experience. This is another way we reach out to more Filipinos and share with them the Suzuki Way of Life,” Suzuki shares.

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Suzuki Philippines Showcases Full Line Up at 15th Manila International Auto Show

April 8, 2019

16th Manila International Auto Show Pioneer compact distributor Suzuki Philippines joins the 16th Manila International Auto Show held this weekend at the World Trade Center, Pasay City. The most-anticipated event for auto enthusiasts and industry professionals throughout the country, this year‘s MIAS had an estimate of more than 130,000 visitors.       During the four-day event, Suzuki Philippines highlighted how its vehicles deliver combined fun, functionality and comfort to give Filipinos an optimal driving experience. The brand’s most-valued vehicles-the multifunction 7-seater Ertlga, multi-awarded subcompact sedan Ciaz, bold and relentless 4x4 all-new Jimny, welI-loved hatchback Swift, exquisite sedan Dzire and stylish SUV Vitara were available for preview so visitors to the SPH booth got the chance to examine these Suzuki best-sellers.       In line with SPH‘s nationwide advocacy of raising awareness about road safety, the Suzuki Safety Scouts were present during the trade show to encourage guests to join the campaign. Visitors could register kids 4 to 14 years old for free to become an official Suzuki Safety Scout.       In addition to a Safety Scout uniform. members will be given road safety activity books. They will also undergo safety training. Families were able to enjoy fun-filled activities located at Suzuki Philippines‘ booth and had chances to win attractive prizes.       SPH Director and Automobile Division General Manager Keiichi Suzuki noted how joining the MIAS helps Suzuki Philippines further its mission in the country. “We continue to pursue our goal of providing Filipinos with the right and fun-to-drive vehicles. For the 16th Manila International Auto Show, we are featuring our exciting lineup of vehicles that offers the right mix of reliable performance, functionality and fun. With these Suzuki vehicles, more Filipinos can enjoy the Suzuki Way of Life, be it in overcoming urban traffic, taking the family to a quick weekend escape or going on an off-road adventure with friends.” said Keiichi.

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IPC Entices Loyal Isuzu owners to ‘Upgrade their Drive’ in New Promo

April 4, 2019

Starting March 15 until September 30, 2019, Isuzu Philippines Corporation offers its “Upgrade Your Drive” promo to private individual (non-fleet) owners of Isuzu vehicles to make it even easier for them to own any of the brand-new variants of the Isuzu D-MAX pickup or Isuzu mu-X SUV.      Here are the two easy steps to upgrading your drive:      1) If you own any of the following Isuzu vehicles, regardless of year model or variant: Gemini, Hi-Lander, Fuego, Trooper, Alterra, Crosswind, D-MAX and mu-X- head on over to your nearest Isuzu dealership.      2) Present to your sales executive a copy of the following documents:      Accomplished Isuzu Upgrade your Drive application form;       Valid LTO Official Receipt (OR) and Certificate of Registration (CR) that reflects your name as original owner of the vehicle, and two valid IDs.      If you bought your Isuzu vehicle from a previous original owner, then bring a valid OR/CR of the vehicle that already reflects your name, or a notarized deed of sale/transfer if the vehicle’s OR and CR is still under the original owner’s name.      3) Upon verification of your documents, the Isuzu dealership can then qualify you for a P10,000 cash discount on your next purchase of any brand-new variants of the Isuzu mu-X and /or Isuzu D-MAX (except Cab & Chassis). This cash discount is on top of any other existing promo or discount schemes your dealership may give you during the promo period.      With the Isuzu “Upgrade Your Drive” promo, it’s now even easier to enjoy so many more years of that world-class Isuzu motoring experience.

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IPC, TESDA Hold Graduation Ceremonies for 15th Batch of Auto Mechanic Training Program in Tacloban City

April 4, 2019

Isuzu Philippines Corporation, in pursuit of its corporate social responsibility objective of uplifting the lives of the youth through free training and education, held the graduation ceremonies of the 15th batch of the Isuzu-TESDA Auto Mechanic Training Program at the TESDA (Technical Education and Skills Development Authority) Region 8 Training Center Compound in Barangay Abucay, Tacloban City, Leyte province.      On the same occasion, IPC and TESDA conducted the recognition ceremony for the 16th and 17th batches of the Program.      Started in November 2008 conceptualized by Isuzu Motors Limited (IML), the vocational training program has seen IML, IPC, and TESDA collaborating to impact the lives of a total of 248 disadvantaged youth. IML supports the ISUZU-TESDA Auto Mechanic Training Center Project by providing funds needed for the project operation while IPC hasprovided technical guidance to both students and trainers.On the other hand, TESDA provides the training center, equipped with all the needed equipment, to implement the training programs up to National Certificate (NC) Levels III and IV. After the trainees’ graduation, both entities actively endorse these graduates to industry firms (preferably within the IPC network) that need highly skilled mechanics for permanent jobs.      The 15th batch had a total of 18 graduates come up on stage to receive their certificates. The moment these youngsters receive their certificates have often been a highly emotional experience, as their parents tearfully embrace their sons or daughters, knowing that their lives have most likely turned for the better from then on.      This opening up of opportunities was reflected in the inspiring message of IML Senior Counselor Yoshinori IDA when he addressed the 15th batch of graduates and Batch 16 and 17 trainees: “Since you left home and your parents two years ago, you have worked diligently so much so that all of you have successfully passed the NCIV. Your father, mother, teachers and everyone involved are all delighted with your achievements. Tomorrow, you will set off on a new journey after two years of hard work and turn your dream into a reality. You will be pursuing different career paths but keep a close-knit relationship with your fellow graduates and march forward.”      IDA added shining examples of past graduates’ achievements in the local and global automotive arena.      “ 32 of them have chosen to work overseas and the number is increasing year by year. In October 2018, two of the graduates joined a dealership in Tokyo, Japan and one graduate currently works for Isuzu. I expect every year two or three students will be offered to work in Japan.      “In the prestigious Isuzu I-1 Grand Prix World Technical Competition in Japan that sees many countries participate in, Team Philippines has placed consistently in the top three since 2014. We were champions in 2015 and 2018. The graduates of this program, although still early on in their service careers, participated in the contest. They have proven that we truly produce world-class graduates.”      With executives and officers of Isuzu Motors Limited from Japan, IPC, and BM Domingo Motor Sales Inc as witnesses, the graduating Batch 15 students as well as the upcoming Batch 16 and 17 trainees gathered together with their families to convey their gratitude for this once-in-a-lifetime opportunity.      Rommel V. Fuerte, Executive Director of World Vision Development Foundation, which serves as the program partner, closed the program with these inspiring words:      “The lives of 248 families and their children have been transformed for the better. Indeed, the goodness of helping even just one child goes a long way. The beauty of this program is that the benefits to the child and to his or her family do not end there. Through the facilitation of spiritual formation activities and sessions, our trainees were given the opportunity to be solidly founded on values and spiritual well-being. All our graduates are living testaments to our concerted effort -- IPC, TESDA, and World Vision.”

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Motorcycle Industry Continues Upswing, MDPPA Achieves 21% Growth in 2018

April 1, 2019

The Motorcycle Development Program Participants Association Inc. (MDPPA), an organization of premier motorcycle brands in the Philippines, namely: Honda, Kawasaki, Suzuki and Yamaha, has recently released its final tally of motorcycle sales in 2018. The MDPPA achieves 21% annual sales growth with a total of 1,580,926 units sold last year. The total sales figures were broken down into five market segments: Underbone or Moped (MP), Backbone or Business model (BU), Scooter (AT), Street or Standard (ST) and higher displacement motorcycles over 250cc (Others).      Leading the pack in terms of sales is the scooter segment at 577,722 units. This translates to a 48% sales growth from 2017. Coming in second is the Backbone model segment, having 494,842 units sold.Previously the best-performing segment, it still attained a solid 13% growth. While the moped segment only achieved a modest 1% growth, these motorcycles still sold steadily at 494,842 units. Street or Standard segment showed 15% increase having sold 69,627 units.       With the prevailing market forces, the MDPPA expects the upward trend in motorcycle sales to continue as it forecasted a 20% increase in sales in 2019. As the motorcycle rider population grows, the MDPPA stays committed to its advocacy on road safety for the benefit of their even expanding customer base. As a member of the Federation of Asian Motorcycle Industries (FAMI) and the International Motorcycle Manufacturers Association (IMMA), the MDPPA adheres to strict international standards with regards to the quality of its products and is constantly working with relevant government agencies to help establish policies that aim to improve the lives of the motorcycle riding public.

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Kawasaki Presents the Rouser Dare Venture Finalists

April 1, 2019

Kawasaki Motors Philippines Corp. recently announced the lucky 10 riders who will be competing in the first motorcycle-centered, digital reality show – the Rouser Dare Venture! The Rouser Dare venture is the only online reality show in the Philippines which gathers riders from all backgrounds to participate in several adventurous tasks that will showcase the Rouser’s endurance and power.      Present during the official reveal are the executives of KMPC; headed its President and Chairman of the Board, Mr. Hisashi Nishizawa; together with Bajaj Auto Limited’s Country Manager for the Philippines Mr. Krishanu Sarkar.      The 10 specially selected riders will travel to Pampanga and will battle it out in a series of challenges that are designed to push our riders to their limit both physically and mentally, and will test their skills as riders on the Rouser NS160. At the end of every webisode, 1 to 2 contestants will be eliminated. The last rider standing will win PHP 100,000, one (1) Rouser NS160, and will have the honor to be declared as the Grand Dare Venture Winner!      The Rouser Dare Venture officially airs on the Rouser Philippines Youtube and Facebook Pages on Summer of 2019.      Official List of Rouser Dareventure’s Top 10 Riders      1. Ryan Tiatco: Metro Manila 2. Mark Benosa: Taguig City, Metro Manila 3. Rabby Dayrit: Quezon City 4. Teodulo Lorca III: Las Pinas city 5. Mharjorie Andres: Quirino, Isabela 6. Archie Templado: Batangas City 7. Cristina Aspan: Bacolod City, Negros Occidental 8. Russell Ban: Roxas City Capiz 9. Henry Philip Malaton IIIL Cagayan de oro City 10. Marcenito Pableo: Tagum City, Davao del Norte

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