motoring

Yamaha Sight Saferun South Luzon Edition Concludes with a Record-breaking 147 Kilometers Per Liter

June 3, 2019

Yamaha Motor Philippines Inc. concluded the South Luzon edition of the Yamaha Sight Saferun Challenge. The Grand Finals was held in Naga, Camarines Sur with the Top 10 finishers of each leg. The best record was achieved in Legaspi with 147 Km/L and the outstanding fuel efficiency of Yamaha Sight was a feat bound to repeat itself.      This challenge was a partnership among Yamaha Motor Philippines, Motortrade Nationwide Corporation, and Adventure Team Pilipinas, which facilitated the competition. All with the goal of providing the Filipino rider the best in fuel efficiency. The Yamaha Sight combines its practical design with specialized technology to save riders as much as possible in their trips without sacrificing performance. Its fuel-injected engine and powerful disc brake are precisely crafted for a highly efficient ride.      The finals presented a 189 KM route that stretched from RevZone Naga to Polangui, then looping back after reaching Legazpi. Miguel Ocinar, the youngest rider in the competition and broke the previous record, accomplished the feat again with 147 Km/L to set the bar of the South Luzon chapter. He was followed by Junmark Geronimo who bested his old record of 137 Km/L in the 3rd leg and upped it to 141 Km/L, Andrew Roman rounded out the top three with an impressive 140 Km/L.

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MAXXIS PH Launches New Set of Motorcycle Tire Patterns at the Onset of Rainy Season

June 3, 2019

Staying true to its promise of providing premier products that cater to every kind of customer, MAXXIS comes out with a fresh set of tires specially designed for braving both wet and dry weather. The M6161-W, MA-G1 and MA-ST all feature enhanced grip on wet roads while the Extramaxx M6233 and M6234 are equipped with an aggressive tread pattern designed for easy water dispersion.      “MAXXIS Tires is more than happy to bring its top-of-the-line products, which highlight safety and performance, to the Philippines, a country that has diverse terrains. Knowing that we can address the specific usage conditions of Filipinos makes us more eager to broaden our local product portfolio. We are confident that our new motorcycle tires are just what Filipino riders need for them to go further,” shares MAXXIS Tires Sales Director, Jaybee Atanacio.      The M6161-W, which was launched in the country last March, leads the pack with its directional tread pattern for greater maneuverability on both wet and dry roads. This underbone fit also features good water dispersion and cornering traction.      The all-new MA-G1 and MA-ST, the latter is an improvement on the MA-F1 tire, are ideal for scooter enthusiasts and meet the needs of both urban and sports riders. Designed with superior cornering grip and traction for better control and stability, these tread patterns ensure safety even during high-speed rides. They are built with a special rubber compound that provides strong pull and grip when cornering in all angles.      The Extramaxx M6233 and M6234 are the tires motorcycle sports challengers need to own the race track and highways. Their exceptional grip, control and stability guarantee safe and smooth rides, thanks to the modified solution-styrene butadiene rubber (S-SBR) reinforcing agent used in the tire material. Their tread pattern is designed specifically for instant water dispersion, enabling the wheels to overcome bad weather. These tires are recommended for scooters and underbone bikes.      The M6161-W, MA-G1, MA- ST, and Extramaxx M6233 and M6234 are the latest in the MAXXIS Motorcycle Tires product line in the Philippines, joining the current top choices for underbone motorcycles, MA-FD & MA-ST2.

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Nissan Seals Partnership with Shell to Give Customers a Chance to Win 5-year Fuel Supply

June 3, 2019

Nissan, the Philippines’ third largest automaker in automotive sales, is partnering with Shell Fuels to give customers in the Philippines a chance to win free fuel for five years. The initiative is part of several customer-focused activities developed by the two global brands.      “Today, it’s all about the customers. It’s about giving them our best products and services – cars and fuels that work best together,” said Kit Bermudez, Shell National Sales Manager and Marketing Manager for Retail. “If you have an entry level vehicle that needs fuel efficiency, we have Shell FuelSave. If you have a Nissan Patrol and need power and performance, we also have the Shell V-Power. There’s always a Shell fuel that works great with whatever your drive is.”      Nissan Philippines General Manager for Marketing Dino Obias, said that this partnership will create significant impact for both brands, particularly recent with fuel price rises, through initiatives that show how Nissan and Shell can collaborate to make journeys even better for motorists.      “At Nissan, our customers always come first. And that is why we are supporting them by creating a retail campaign that gives them a chance to win free fuel for five years,” explained Obias. “Starting with this, we are subsequently looking forward to continuing our partnership with Shell in the months to come.”      Under the Shell-Nissan partnership, all customers who purchase a participating Nissan model via cash or bank purchase order of financing will be automatically entitled to join the raffle promo.      A customer will get a chance to win Free Shell Fuels with the corresponding prizes (whichever comes first):      –Five years or P500,000 worth of Shell Fuels      –Three years or P300,000 worth of Shell Fuels      –One year of P100,000 worth of Shell Fuels      This raffle promotion can be availed on top of all other existing or ongoing Nissan Promotions from April 1 to June 30, 2019. For more information on this offer, visit www.nissan.ph/latestdeals.

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An Uplifting Driving Experience – Suzuki Swift GLX CVT

May 18, 2019

Suzuki is known for their vehicle models that create a cult following. One model in particular is the Suzuki Swift. Now in 4th generation, it has undergone some changes in styling cues but has retained the endearing boxy silhouette that came to define its character. The result is an overall styling that appears muscular yet compact. The blacked-out pillars create the look of a floating roof and wrap-around windows. The eye-catching 16-inch polished alloy wheels completes the whole package.      The Swift is propelled by a 1,197 cc 4-cylinder DOHC gasoline engine which produces 82 HP @ 6,000 rpm and 113 nm @ 4,200 rpm. The engine was re-designed to reduce friction and improve combustion for better fuel economy. To further emphasize Suzuki’s commitment to efficiency, the Swift is now fitted with a continuously variable transmission (CVT). I have spent most of my time driving it in stop-and-go urban traffic and I was still able to achieve around 12 kilometers per liter. This car, however, is not only about saving fuel but about having a fun driving experience as well. Engaging the Sport Mode on twisty mountain roads beyond city limits, I managed 10 kilometers per liter. As with its predecessors, this Swift’s handling is spot on and it inspires confidence when taking corners at higher speeds. The trade-off is a firm ride, though the set up on this one felt better at smoothing out the bumps compared to those in the previous generations.       Since most of us spend a lot of time sitting in traffic, Suzuki equipped the Swift with amenities to help keep each trip a pleasurable experience. Some of which are only available in vehicles at higher price points. An automatic air-conditioning system maintains a consistent cabin temperature regardless of outside temperature. In fact, it kept the interior surprisingly cool amidst the summer heat we are having now. Keep your passengers entertained with the 8-inch Infotainment System Display. The screen is strategically placed to minimize glare and the sound quality is excellent. You will be able to hear every line in your favorite movie clearly despite the traffic noise. One feature that is not usually available in cars in this category is the Cruise Control, which is a big plus when driving on tollways. You won’t have to keep looking at the speedometer to maintain the proper speed so you won’t take your eyes off the road. In my experience, it also helps in fuel economy.       What I personally appreciated about the Swift is its D-shaped steering wheel. Not only does it add sporty appeal, it also leaves more vertical leg room for taller drivers like myself. It does partially block my view of the speedometer, though, even after adjusting the tilt of the steering wheel. The instrument panel consists of analog speedo and tachometer, and a trip computer display that reads out real time fuel mileage. As Suzuki generously endowed the Swift with creature comfort features, they also did not scrimp on safety features as well. All Swift variants are equipped with anti-lock brakes with EBD function. Dual front air bags come as standard too. The GLX variant I have tested also has parking sensors and reverse camera which helped me ease into those tight mall parking spaces.       The all-new Swift has a 242-liter trunk space, quite generous for a car this size. The second row also has a 60/40 folding configuration for more versatility. With the second row completely folded, you get 556 liters of cargo space. Not bad, for a cute little hatch. The all-new Swift is available in three variants: GL MT, GL CVT and GLX CVT. Price starts at P 755, 000. If you are in the market for an economical daily ride that offers a driving experience befitting its marketing slogan, then the all-new Swift is worth looking into.

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Suzuki PH Closes Q1 2019 With Consistent Growth, Ertiga Remains the Best-seller in Product Line-up

May 13, 2019

Suzuki Philippines (SPH), the country’s pioneer compact car distributor, wrapped up the first quarter of the year with consistent sales growth, securing the 6th spot in the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) roster.       The Ertiga remains the brand’s best-selling vehicle, accounting for 33% of the total sales for the quarter. The Celerio came in second with 12.3% of sales while the Dzire contributed 11.6%.       SPH’s strong performance this first quarter comes on the heels of a successful 2018, which marked strong sales, expansion in key cities across the country and back-to-back recognitions from several renowned award-giving bodies.       “We started 2019 consistent and stable, and so far, we have maintained our momentum. Our performance at the start of the year is setting the pace for the rest of 2019. We are confident of achieving substantial sales growth and reaching more customers through aggressive marketing efforts and nationwide promotional campaigns,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.       Three of the most sought-after models in the Philippine automotive market and the company’s top-selling vehicles in recent months, the Ertiga, Celerio and Dzire collectively boosted sales for the first quarter of 2019.       With 33% share of total sales for the quarter, the top favorite family vehicle Ertiga remains the best-selling Suzuki vehicle. The launch of its black interior model in February helped spur sales even further for the Ertiga. The 7-seater MPV combines elegance and strength, blending modern style and maximum functionality to let riders enjoy their days in style.       The Celerio retains its place as the second best-selling vehicle with a 12.3% share of sales. This hatchback, known for its space and roomy dimension, can accommodate of up to 254-liters worth of cargo with an uncompromised 5-seater capacity. Alongside its remarkable fuel efficiency that ups the ante for its category.         The Dzire positions itself as another Suzuki best-seller at third place with 11.6% of total quarter sales. C! Magazine’s Best Mini Compact of 2018 awardee is increasingly being recognized in the market as one of the most affordable units in its category.       SPH’s strategic marketing efforts help bring the brand closer to more Filipinos and introduce them to the Suzuki Way of Life!          SPH’s participation and presence at the 2019 Manila International Auto Show (MIAS) last April reflected the brand’s competence in the market by highlighting how its vehicles deliver combined fun, functionality and comfort to give Filipinos optimal driving experience.       During the four-day event, the brand’s most-valued vehicles—the multifunction 7-seater all-new Ertiga, multi-awarded subcompact sedan Ciaz, bold and relentless 4x4 all-new Jimny, well-loved hatchback Swift, exquisite sedan Dzire and stylish SUV Vitara—were available for preview.       In line with SPH’s nationwide advocacy of raising awareness about road safety, Suzuki Safety Scouts encouraged guests at the trade event to join the campaign. Visitors were able to register kids 4 to 14 years old for free to become an official Suzuki Safety Scout.  

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Suzuki Moto Dominates Commuter Underbone Segment, Total Sales Up by 36% in Q1

May 13, 2019

Suzuki Motorcycles - a division of Suzuki Philippines Incorporated, and one of the big four Japanese motorcycle manufacturers in the country, showed a strong start in terms of volume sales this 2019 as reflected on Motorcycle Development Program Participants Association, Inc.’s (MDPPA) data. This is after the brand’s 1st quarter sales records indicate a growth of 36%, which is even higher than the total combined sales growth of its members (Honda, Kawasaki, Suzuki and Yamaha) posted at 22% versus last year. This very impressive performance also demonstrates that Suzuki, which will be celebrating its 100th year in 2020, attained the biggest growth of 2% in Philippine market share, among the four Japanese manufacturers compared to 2018.      These results are brought about by the brand’s sales achievement in the Underbone and Scooter categories as a by-product of the brand’s integrated sales, marketing and brand communication strategies. The records affirmed Suzuki as now the most preferred Underbone maker in the Philippines, with 45% market share in the said category, due to the steadfast domination of the Underbone King - Raider R150 and the No. 1 Selling Underbone Motorcycle in the Country (Underbone Leisure Category) - Smash Stylish Colors. The data also shows the very warm welcome of the Filipinos to the Skydrive Sport, which is Suzuki’s latest offer at the Scooter segment. Launched in August last year, this ride is perfect for beginners and young riders, and is instrumental for the Japanese giant’s growth of 357% in the Scooter category.      Kicking off the year with this data, Suzuki Philippines Incorporated, which is also one of the top performing markets among all Suzuki motorcycles’ subsidiaries in the world, is off to a bright and optimistic 2019.

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