motoring

Isuzu Bohol Turns Over 5 Trucks, 6 mu-X to Universal Fuel Solutions

May 5, 2019

In a formal ceremony in Cortez, Bohol, wholesale and retail fuel distributor Universal Fuel Solutions received two EXZ and three FVM trucks, and six mu-X midsize SUVs from Isuzu Bohol.      Universal Fuel Solutions, which has been a loyal client of Isuzu Bohol, has attributed much of its operational successes to the reliability, durability, power, and fuel efficiency of Isuzu-branded vehicles distributed exclusively by Isuzu Philippines Corporation (IPC) and its authorized dealership network, of which Isuzu Bohol belongs.      Universal Fuel Solutions also lauded IPC and Isuzu Bohol for its comprehensive customer support programs that comprise the Isuzu Advantage. Only IPC and its authorized dealers can offer a nationwide dealer network of over 40 outlets complete with servicing facilities, reliable and prompt nationwide parts availability, and teams of expert service technicians and field support personnel on call to provide technical assistance whenever and wherever needed. IPC also extended various training to customer such as safety driving, eco-driving techniques, and maintenance training to support their operation.      Universal Fuel Solutions considers IPC’s nationwide network of aftersales customer support programs truly advantageous for its own business and operations, which has also expanded nationwide.

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Nissan Announces Atsushi Najima as President and Managing Director for the Philippines

April 23, 2019

Nissan announced the appointment of Atsushi Najima as the new president and managing director for Nissan Philippines, effective April 01, 2019. Atsushi will report to Vincent Wijnen, senior vice president for sales and for marketing at Nissan Asia & Oceania. He will be based in Manila.      In his new role, Atsushi will be responsible for developing business strategies to maximize Nissan’s overall performance, managing product introductions and expanding the availability of the Nissan brand in the Philippines under its midterm plan Nissan M.O.V.E. to 2022.      “With his rich experience in managing teams across multiple countries, I am confident that Atsushi will continue to drive the strong growth trajectory established by the current leadership team,” said Vincent.      “Under the strong leadership of Ramesh Narasimhan, Nissan has seen significant growth in the promising Philippine market.  In calendar year 2018, Nissan’s sales volume in the Philippines grew by 40% to an 8.7% market share,” Vincent added.      Atsushi joined Nissan in 2016 as deputy general manager of Nissan’s regional financial management group in Japan. Prior to this, he spent 18 years at Procter & Gamble across Asia, holding various finance and general management roles in the Philippines, Singapore and Japan. Ramesh Narasimhan will be taking the role of president for Nissan Thailand.

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Hino Breaks Ground for Butuan Dealership

April 23, 2019

Hino Motors Philippines (HMP), the exclusive distributor of Hino trucks and buses in the country, shows no sign of slowing down as it breaks ground for its first dealership in Butuan City, Agusan del Norte. This addition to Hino’s dealership network in Mindanao highlights the company’s commitment to deliver Total Support to Filipinos in different parts of the country through reliable truck and bus solutions.      Hino’s newest dealership center is strategically located at the heart of Agusan del Norte, the commercial, industrial and administrative center of the Caraga region in Northern Mindanao. Hino Butuan stands along the national highway connecting the neighboring cities in the island, including Davao and Cagayan de Oro.      “It always gives us a sense of pride and fulfillment whenever we see a dealership finally ready to service the Filipinos in the area. We continue to seek opportunities to reach more people and businesses as we pursue our vision of a more connected and sustainable community where trucks and buses transport people and goods in the fastest and most reliable way possible,” shares HMP Chairman, Mr. Vicente T. Mills, Jr.      Offering commercial vehicle sales, service and spare parts, Hino Butuan will be the newest one-stop-shop to support the thriving businesses in the region. Hino’s principle of Total Support extends to its after-sales program, ensuring every product is maintained properly so it can handle all delivery and logistics tasks efficiently.      “We believe that Butuan City is one of the most-promising cities in the Caraga region. With this optimistic outlook, we are happy to launch Hino Butuan as a full-line 3S dealership center that will cater to the growing transport needs of customers and businesses here in Northern Mindanao’s trading hub,” says HMP President Mr. Mitsuharu Tabata.      Hino Butuan will be managed by Toyota Cagayan de Oro, Inc. President/Chairman Betty Lu and Executive Vice President/General Manager Peter Lim Lo Suy.

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Ranger Leads Ford PH First Quarter Sales

April 23, 2019

Ford Philippines recently announced first quarter retail sales of 5,560 vehicles led by the segment-defining Ranger pickup truck.      Ranger sales rose 25 percent from the same quarter a year ago to 3,142 vehicles, including March sales increasing 21 percent to 1,137 vehicles. “The Ranger is unmatched in terms of versatility and capability in the market, allowing it to remain one of the best-selling pickup trucks in the Philippines,” said Bert Lessard, managing director, Ford Philippines.      Ford launched the new Ranger lineup in the country last year, which consists of nine different variants, including the first-ever Ranger Raptor, the popular high-series Wildtrak, sporty XLT, and more utilitarian XLS variants.      The new Ranger lineup features two new-generation powertrains – the 2.0L Bi-Turbo and 2.0L Single Turbo engines, as well as the proven Duratorq engine – helping further strengthen the Ranger’s ‘Built Ford Tough’ appeal among Filipino customers.      First quarter sales for the Everest mid-size SUV reached 1,645 units, while the EcoSport mini-size SUV recorded quarterly sales of 533 units. The new EcoSport boasts improved driving performance with either the 1.0L EcoBoost engine or the new and more powerful 1.5L TiVCT engine with 6-speed automatic transmission. It is also more street smart with a bolder look and design, refined interior, and more smart and safe features and driver-assist technologies.

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Shell Introduces New Brand Ambassadors

April 23, 2019

Pilipinas Shell achieves another milestone as they presented their newest ambassadors during a media launch last April 8.      The ambassadors are not just the faces of the Shell brands but are living proof of the company’s commitment to their customers, as they relate their personal experience in using Shell’s products and services through the years.      One of the most influential celebrities in the country today, Maine Mendoza, is the new brand ambassador for Shell FuelSave. Launched with a new formulation last year, Shell FuelSave has DYNAFLEX Technology designed to help improve engine efficiency.      Shell has always been embedded in Mendoza’s life even before rising to fame, as their family owns a number of Shell retail station dealerships. “My parents wanted to invest in a company that is recognized for credibility and quality,” she shared. “So when the opportunity came, they didn’t have to think twice about partnering with Shell.”      Shell’s second ambassador is prominent actor and travel show host Drew Arellano. His fuel of choice is Shell V-Power, Shell’s best-ever premium gasoline with boosted DYNAFLEX Technology designed to deliver both performance and efficiency.      Biyahero for life, Drew is a member of the popular BrapPack, a group of driven, outdoorsy men who bond over long motorbike rides in and out of the city while promoting road safety.      “I definitely need reliable performance on the road and that’s why I use Shell V-Power,” said Drew. “Since I started using it, I’ve never had problems–whether I’m going on long bike rides with my buddies or just simply cruising around with my family in our SUV,” Drew added.      Aligned with the same goals, Nico Bolzico is proud to be a Shell ambassador. “I am so happy to learn that my most trusted fuel brand is also supporting various advocacies that aim to make the future greener” noted Nico.      He also pointed out how he was impressed with Shell’s various partnerships with Plastic Bank and its role in the Global Road Safety Partnership Philippines (PGRSP).      Nico also recalled how his father recommended Shell to him when he was just starting out driving in Argentina. “Shell Fuels has always given me worry-free journeys. I would never compromise on quality, and Shell is truly world-class.”      Shell has always been dedicated to ensuring that we have the best-fitting fuels range for motorists,” declared Mark Malabanan, Shell V-Power Brand Manager. “We are happy to have Maine, Drew, and Nico as our newest ambassadors because they are living testaments to what our brand stands for and the value we can give to our customers.”

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mu-X Owners of the Philippines Embarks on an Epic 3-day Northern Luzon Loop

April 10, 2019

Proving that the Isuzu mu-X SUV provides the power, comfort, and fuel efficiency needed for its drivers and passengers to enjoy epic, long drives, the country's first Isuzu mu-X club, the mu-X Owners of the Philippines (mu-X OP), successfully concluded a 3-day caravan, 1,300-km loop of central and northern Luzon last March 29 to 31.      More than 100 mu-X OP members and their families joining the long caravan of mu-X SUVs, the itinerary included some of the most picturesque destinations in central and northern Luzon: Poro Point in San Fernando, La Union; Vigan, Ilocos Sur; Paoay Church in Ilocos Norte; the Burgos and Bangui Windmills; the Patapat Viaduct, the rolling hills of Kalinga province, and; Magat Dam in Nueva Ecija.      Isuzu Philippines Corporation (IPC) officers and members of the motoring media joined the fun summer ride on board two 3.0-liter mu-X units and witnessed once more the joy and camaraderie mu-X OP members shared among themselves as they hopped from one breathtaking destination to another.      Mu-X OP has been actively engaged in numerous family tours and outreach programs, keeping the fun, friendly, family-centered and neighborly spirit of the club alive and thriving through their use and shared enjoyment of their Isuzu mu-X SUVs. These caravans are also meant to entice other mu-X owners join the Club.      Mu-X OP's Board of Trustee, Mr. Jomar Lianko described this latest ride of the Club:      "Like all our other trips in the past, this latest caravan has been very successful. Our Metro Manila members were joined along the way by other club members based in central and northern Luzon. And as you can see, every member of the family enjoyed the tour, despite the length of the trip and the fact that we're constantly on the road. It just proves that the Isuzu mu-X is very comfortable and safe that we hear no complaints from the passengers. Plus, the perfect blend of fuel efficiency and power of Isuzu mu-X provides our Club members a worry-free drive and lets them focus more on enjoying the trip."       He added: “With mu-X OP already counting more than 3,000 members nationwide, we envision all mu-X owners in the Philippines to join us. And one way of enticing new members is to show them how active we are in our organized fun tours and various community-building activities.”      Mr. Dennis Magbitang also expressed his gratitude to IPC for consistently supporting the Club in its endeavors. "IPC's support means a lot for the members, and it gives practical meaning to the company's motto of being 'Responsible Partners'."      For their part, IPC officers also expressed their thanks to mu-X OP members, stating that the Club's various fun and community-building activities exemplify how Isuzu mu-X can be an integral and dependable part of the Filipino motorist's lifestyle, enticing future mu-X owners to explore the many possible ways they can enjoy their Isuzu vehicle.

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