motoring

Suzuki opens dealership in Ozamiz

December 11, 2017

Suzuki Philippines (SPH) marks yet another milestone with the successful opening of a new dealership in Ozamiz, Misamis Occidental. The expansion down south is part of the company’s objective to increase its presence nationwide. “We, at Suzuki Philippines, are always looking for opportunities to better serve the Philippine market while also strengthening our stronghold in the country. By opening more dealerships, in particular outside Metro Manila, we are able to bring Suzuki vehicles to more Filipinos and provide best-value products. This also helps our trusted automobile dealers develop and expand their own businesses, which results in a perfect partnership yielding mutual growth,” shared Mr. Shuzo Hoshikura, General Manager of SPH Automotive Division. The city of Ozamiz is the center of commerce, health, transportation and education in northern Mindanao and is poised to experience continuous economic growth in the years ahead. SPH recognizes the city as an ideal place for developing businesses and communities, and wants to develop this potential for expansion. The new dealership owned by Des Strong Motors, Inc., one of the leading automobile dealers in the country, is under the direct management of CEO Dr. Silvestre Lumapas, Jr. It marks the 66th dealership outlet of Suzuki across the country and the 11th to open this year. Categorized as a 3S dealership, the new outlet will operate as a one-stop-shop offering sales, spare parts and services for drivers around the area. “The Ozamiz dealership outlet is our second 3S dealership with Suzuki, with the first one situated in Bohol. We opted to pursue and further our partnership with Suzuki because they are hands-on in guiding and helping us with our concerns. We are looking forward to a stronger partnership with Suzuki. Indeed, we expect to increase our reach in both Visayas and Mindanao with Suzuki,” said Dr. Lumapas. Catering to the different Filipino markets, the new outlet offers the wide range of Suzuki vehicles, namely the Ciaz, Celerio, Jimny, Ertiga, Alto and Swift. For business-oriented stakeholders, the cargo vehicle Super Carry UV perfect for commercial use is included in the set. The all-new Vitara launched earlier this month has also been added to the product lineup. The urban subcompact SUV is engineered with enhanced performance and equipment level to fit the modern lifestyle of young professionals in the city. “We are very excited to be given the opportunity to be part of this growth and witness the continuous development in southern Philippines. Let me extend our heartfelt thanks to Des Strong Motors for another successful opening. We look forward to working more closely with you. We hope our continued partnership will let us reach out to more cities across the country and let this be an inspiration to reach grander heights as we prepare for a new year ahead,” shares SPH President Mr. Hiroshi Suzuki. For more information on the Suzuki Super Carry, please visit http://suzuki.com.ph/auto/ and like it on www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph.

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Back-to-back win for Suzuki at the first-ever MOTY-P

December 11, 2017

After 13 years of recognizing the best car and truck models on the Philippine automotive stage, Car Awards Group Inc. (CAGI) finally shares the spotlight to its two-wheel counterparts with the awarding of the first-ever Motorcycle of the Year Philippines (MOTY-P) this 2017. Named as the very first of the said prestigious accolade at C3 Place in Greenhills, San Juan City last November 27, 2017 were the following: The Suzuki Raider R150 FI: CAGI and Carmudi.com.ph Motorcycle of the Year-Philippines Commuter Class (299 cc & below) Suzuki GSX-R 1000 R: CAGI and Carmudi.com.ph Motorcycle of the Year-Philippines Leisure Class (300 cc & above) The Suzuki Raider R150 FI was the winner in the Commuter Class (299 cc & below) as it was downright slick and stylish not to mention being equipped with a fuel-injection system that can rival other larger bikes. On the other hand, the Suzuki GSX-R 1000 R indeed lived up to its title as “King of Superbikes”, as it did not only turn heads because of its suave sporty design or cringed every nerve in the body for its orgasmic and superior mechanical prowess but absolutely put competition to a halt as it was deemed the safest among all motorcycles tested. “Finally, after months of challenges just to stage the very first Motorcycle of the Year-Philippines, we’ve eventually come up with the results,” CAGI Ronald de los Reyes said in his speech.

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It Lives – Suzuki Vitara media test drive

November 27, 2017

Following the recent official launch to the all-new Vitara, Suzuki Philippines took select members of the media on an exciting two-day road trip. The trip gave the participants the opportunity to test drive Suzuki’s latest offering in the sub compact SUV segment. The journey started at Suzuki Auto Kalookan dealership where a short orientation was held. Each of the several Vitara units was assigned two to three occupants, each having a turn to drive. With a few pitstops along the way, the convoy ultimately arrives at Thunderbird resort in San Fernando, La Union. With a history of more than three decades, the Vitara has been known for enhanced driving performance, and off-road capabilities. In addition to the technological innovations, the Vitara has upgraded the heritage design of the Suzuki SUV through incorporating modern elements and making the subcompact SUV perfect for city driving while enabling Filipino drivers, specifically millennials, the individuality and personalization they look for in a vehicle. Faithful to Suzuki SUV’s original styling, the exterior design of the new Vitara exudes a strong yet sophisticated presence achieved through the modernized Suzuki SUV signature clamshell bonnet. The side press lines and smooth roofline suggest a youthful, rugged look, and strong aerodynamic performance, respectively, complemented by the rear that gives off a stable look. The new Vitara has an overall width of 1,775mm, height of 1,610mm, length of 4,175mm and a minimum ground clearance of 185mm, making it the longest and widest in its class with the best turning radius performance. Unique daytime running lamps with vertically placed LEDs are standard in the GLX model. Energy-saving LED headlamps with a blue projector cover come standard with the GLX model, while Projector halogen headlamps featuring good light distribution for the low beam are used in the GL and GL+ models. Polished alloy wheels that complete the sleek vibe of the SUV is available in 17 inches for GLX variant, 16 inches alloy wheel for GL+ and 16 inches steel wheel with full caps for GL variants. The interiors combine muscular contours and a sporty feel. The instrument panel conveys a youthful look with its upper linear design that includes a round clock and a round air outlet. The seats use high-quality fabric, with the GLX model featuring a combination of leather and suede-type fabric for an even classier feel. The Vitara GLX also features a panoramic sunroof designed with two glass panels that can be both slid to provide the biggest opening in its class and added premium to the unit. The interior design fuses comfort and utility. All variants feature 6-speed automatic transmission, paddle shifter and audio steering control. The new Vitara’s Infotainment audio system ensures a more enjoyable ride. Besides handsfree connectivity, the system packs navigation, Bluetooth audio and a USB port. The GLX variant enable on-the-go connectivity through its Wi-Fi support while the MirrorLink function links the rider’s smartphone with the SUV’s Android based infotainment system. Available in 10 inches for GLX, the biggest in its class, while GL+ and GL variants may enjoy the same features at 7 inches. The luggage space can accommodate up to 375L, expandable by lowering the luggage board or removing the dividers on both sides of the luggage area. To accommodate large suitcases, the rear seats can be folded to make way for up to 710L. The new Suzuki Vitara GLX delivers enhanced safety on the road. It model’s 6-point airbag system comprising of dual, curtain and side airbags for the driver and passenger provides greater protection. The Vitara also features cruise control system and speed limiter, ultrasonic sensors in the front and rear bumpers with reverse camera that detect obstacles during parking, an automatic light system that turns headlamps and tail lamps on and off, and automatic wipers triggered depending on the extent of rainfall and vehicle speed. The SUV’s electronic stability program (ESP) automatically controls the engine torque and brakes upon detection of a wheelslip to ensure the driver maintains directional control. The hillhold control helps the driver to prevent the vehicle from rolling backward on an upward climb. In the event of a collision, the new Vitara has an impact-absorbing design focused on the front bumpers. The brake pedal release system limits the pedal’s movement toward the driver in case of a frontal impact. For further protection for the occupants, the Vitara’s Total Effective Control Technology (TECT) absorbs impact and the seatbelts use force limiter to mitigate impact to the chest. Boasting the lightest curb weight in its category, the new Vitara delivers enhanced fuel efficiency. The SUV’s updated 1.6-liter engine is designed to deliver the highest torque performance of 156Nm at 4,400rpm and best maximum output in its class at 115hp at 6,000rpm. The newly developed 6-speed AT system ensures better response to the 1.6L-petrol engine. These combined address the challenges of city driving and traffic through reduced friction, weight and idling speed, all toward achieving better fuel economy. The new Vitara comes in the following prices: (GLX – Php 1,048,000.00; GL+ Php 938,000.00 and GL (TBA)’ GLX variants are available in two-tone colors, namely Atlantis Turquoise Pearl, Horizon Orange Metallic, and Bright Red Metallic. GL+ and GL variants are available in Cool white Pearl, Silky Silver Metallic, Galactic Gray Metallic, Cosmic Black Pearl Metallic and Atlantis Turquoise Pearl Metallic.

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An SUV for millennials – Suzuki unveils the all-new Vitara

November 13, 2017

Leading compact car maker Suzuki Philippines (SPH) officially launched of the much awaited new generation Vitara. Designed to match the growing automotive market in the country, the new-generation Vitara encapsulates the Suzuki SUV legacy while capturing modern design trends to target the millennial market. “Equipped with the longest, and widest dimension in its class with the best radius performance, the features of the new Vitara are aimed at providing the best value in terms of design, performance and fuel efficiency. Setting it apart from competition, the subcompact SUV allows drivers to freely express their individuality and personalize their vehicles with its wide array of colors and accessory packages,” said SPH Automobile Division General Manager Shuzo Hoshikura. He shares, “Through these, we believe we will enhance the Filipino driving experience, which is at the core of bringing drivers closer to the Suzuki Way of Life. Millennials can look forward to a safe, comfortable and optimum driving experience that for many years Filipinos have anticipated with the next-generation Vitara.” Faithful to Suzuki SUV’s original styling, the exterior design of the new Vitara exudes a strong yet sophisticated presence achieved through the modernized Suzuki SUV signature clamshell bonnet. The side press lines and smooth roofline suggest a youthful, rugged look, and strong aerodynamic performance, respectively, complemented by the rear that gives off a stable look. The new Vitara has an overall width of 1,775mm, height of 1,610mm, length of 4,175mm and a minimum ground clearance of 185mm, making it the longest and widest in its class with the best turning radius performance. Unique daytime running lamps with vertically placed LEDs are standard in the GLX model. Energy-saving LED headlamps with a blue projector cover come standard with the GLX model, while Projector halogen headlamps featuring good light distribution for the low beam are used in the GL and GL+ models. Polished alloy wheels that complete the sleek vibe of the SUV is available in 17 inches for GLX variant, 16 inches alloy wheel for GL+ and 16 inches steel wheel with full caps for GL variants.   The interiors combine muscular contours and a sporty feel. The instrument panel conveys a youthful look with its upper linear design that includes a round clock and a round air outlet. The seats use high-quality fabric, with the GLX model featuring a combination of leather and suede-type fabric for an even classier feel. The Vitara GLX also features a panoramic sunroof designed with two glass panels that can be both slid to provide the biggest opening in its class and added premium to the unit. The interior design fuses comfort and utility. All variants feature 6-speed automatic transmission, paddle shifter and audio steering control. The GL+ and GLX models also feature a footwell lamp and keyless push start system. The new Vitara’s Infotainment audio system ensures a more enjoyable ride. Besides handsfree connectivity, the system packs navigation, Bluetooth audio and a USB port. The GLX variant enable on-the-go connectivity through its Wi-Fi support while the MirrorLink function links the rider’s smartphone with the SUV’s Android based infotainment system. Available in 10 inches for GLX, the biggest in its class, while GL+ and GL variants may enjoy the same features at 7 inches. The luggage space can accommodate up to 375L, expandable by lowering the luggage board or removing the dividers on both sides of the luggage area. To accommodate large suitcases, the rear seats can be folded to make way for up to 710L. The new Suzuki Vitara GLX delivers enhanced safety on the road. It model’s 6-point airbag system comprising of dual, curtain and side airbags for the driver and passenger provides greater protection. The Vitara also features cruise control system and speed limiter, ultrasonic sensors in the front and rear bumpers with reverse camera that detect obstacles during parking, an automatic light system that turns headlamps and tail lamps on and off, and automatic wipers triggered depending on the extent of rainfall and vehicle speed.   The SUV’s electronic stability program (ESP) automatically controls the engine torque and brakes upon detection of a wheelslip to ensure the driver maintains directional control. The hillhold control helps the driver to prevent the vehicle from rolling backward on an upward climb. In the event of a collision, the new Vitara has an impact-absorbing design focused on the front bumpers. The brake pedal release system limits the pedal’s movement toward the driver in case of a frontal impact. For further protection for the occupants, the Vitara’s Total Effective Control Technology (TECT) absorbs impact and the seatbelts use force limiter to mitigate impact to the chest. Boasting the lightest curb weight in its category, the new Vitara delivers enhanced fuel efficiency. The SUV’s updated 1.6-liter engine is designed to deliver the highest torque performance of 156Nm at 4,400rpm and best maximum output in its class at 115hp at 6,000rpm. The newly developed 6-speed AT system ensures better response to the 1.6L-petrol engine. These combined address the challenges of city driving and traffic through reduced friction, weight and idling speed, all toward achieving better fuel economy. “Equipped with top of the line features, the new Vitara will enable the Filipino driving public to freely express their individuality through its unique design and a wide selection of colors to choose from. Apart from this, the Vitara is designed with enhanced safety features and superior fuel efficiency. Backed by all these features, we are hopeful that the new Vitara will appeal to the Philippine market especially among millennials,” Suzuki Motor Corporation Global Automobile Planning Department General Manager Nobutaka Suzuki says. Asia Automobile Department General Manager Shigeo Takezawa shares, “On behalf of the Suzuki Motor Corporation, I would like to congratulate Suzuki Philippines for successfully bringing in the new Vitara. May the launch of the new Vitara inspire you to show the same level of commitment and dedication to share with more Filipinos the Suzuki Way of Life. We have high hopes that the addition of the new Vitara to the Suzuki Philippines’s lineup of vehicles will drive more sales and increase customer satisfaction.” The new Vitara comes in the following prices: (GLX – Php 1,048,000.00; GL+ Php 938,000.00 and GL (TBA)

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MDPPA joins Motorsiklo Xklusibo’s 8th anniversary celebration

October 6, 2017

The Motorcycle Development Program Participants Association (MDPPA), joined the recently concluded Motorsiklo Xklusibo’s eighth anniversary celebration at the Tagaytay International Convention Center. Almost 16,000 riders from different regions joined the event titled “Great to be 8!” which doubled as a grand reunion of the radio program’s followers and motorcycle enthusiasts. All attendees enjoyed the motorcycle displays, games and freebies. Some booths offered discounts on different products. Event sponsors raffled off many big items, including a Honda CB150R, Kawasaki Avenger, Suzuki Raider R150 carb type, Suzuki Raider R150 FI, Yamaha FZi. Inside RACING pocket bike, Motorstar Xplorer Z200, PMR Origin and TVS Apache. The MDPPA gave away freebies such as MDPPA arm bands to all motorcycle riders who visited their booth and joined their prepared activities. The association also seized the opportunity to advance its road safety campaign. Besides distributing free road safety manuals, the group encouraged riders to put the free stickers on their motorcycles or helmets to serve as a constant reminder to always wear the proper riding gear. Motorsiklo Xklusibo host Edwin Go said that the event was made for everyone! The success of the event was a joint effort of all. “Mabuhay ang mga sponsors, manufacturers, dealers, marshals, traffic enforcers, police personnel who patrol the perimeters for peace and safety, and of course the riding community. Dito, naipakita natin na walang kulay, walang club, walang personalidad, iisa ang layunin, iisa ang gusto --- kaligayahan, katatawanan, kainan, bilihan, biruan at maraming magandang gawain,” he added.

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A Century of truck heritage

October 6, 2017

Over the years, Ford trucks have been used by farmers, soldiers, construction workers, racing drivers, and even crocodile catchers. It is this versatility, capability and reliability that has propelled the company to so many decades of sales leadership, as shared in this look back through history. But these achievements didn’t happen overnight. What follows is a tale of time, vision, innovation, and the constant quest to deliver trucks that meet and exceed even the greatest expectations. It was the best of times The year was 1917, and nine years on from the release of the Model T, customer demand was for a vehicle that was tougher and more capable than anything that had gone before. Up stepped the Model TT. Able to haul a payload of one ton, the TT helped change the way the world did work. Originally sold as a chassis only, with buyers supplying their own body, Ford went on to sell almost 1.3 million TTs until it was replaced in 1928 by the Model A and AA pickup, the latter one of the earliest members of the Ford dynasty of pickup trucks. A few years later, the Ford Motor Company of Australia received a letter from a farmer’s wife asking for a vehicle that she and her husband could take to church on Sundays, but which could also carry a load of pigs to market on Monday. And so came the Ford coupe-utility – the ute – in 1934, a vehicle synonymous with Australia, and representative of another key element of the company’s heritage; listening and responding to the needs of the people. “With vehicles such as the early utes and pickups, Ford began changing the perception of trucks,” says Robert Kreipke, Ford’s Corporate Historian. “Whereas at one time trucks were considered purely work tools, Ford began to evolve them into a much more balanced vehicle for both work and recreational use.” “These trucks provided inspiration for the later development of vehicles such as the F-Series and Ranger, which have been hugely successful across diverse markets all over the world,” said Kreipke. Around the world in 40 years In the aftermath of World War II, Ford refocused its attention on North American truck design, and 1948 saw the introduction of the company’s first purpose-built truck platform, and with it the opportunity to greatly increase the capability of Ford vehicles. The first of this versatile new style of trucks was available in eight sizes, from the half-ton capacity F-1 to the three-ton capacity F-8; the birth of the famous F-Series, which has been the best-selling pickup in the United States every year since 1977, and the country’s best-selling vehicle outright for 35 consecutive years. With each successive generation, Ford has continued to create and add features based on customer needs, with continuous innovation always key to its success. The Tough that Ford Built In 1976, a copywriter for a Ford truck magazine advertisement wrote three simple words: Built Ford Tough, the phrase that would come to epitomize Ford’s commitment to creating strong, capable, safe and powerful trucks. It now defines what customers across the world have come to expect from the blue oval brand. One of the first mass-produced Built Ford Tough vehicles was the Ford Ranger, the company’s first compact pickup truck introduced in North America in 1982. Originally designed and built in the U.S., Ranger’s reputation as a tough, smart and capable vehicle quickly caught on, leading it to thrive in a number of diverse markets around the world. It is now the most bought midsize pickup in Europe, South Africa, New Zealand, and a number of ASEAN markets such as Vietnam, Cambodia and Myanmar. Over the years, Ford has continued to innovate and explore the performance and specialty truck segments, and the introduction of the Raptor name with the F-150 SVT Raptor in 2009 took this to even greater heights. Inspired by desert racing trucks, Raptor has always been the ultimate high-performance off-roader, and its advances in areas such as engine efficiency, suspension, smart technology and raw power embody not just the Build Ford Tough spirit, but also the way Ford has influenced, revolutionized and reshaped how the world looks at trucks. This includes the latest announcement to introduce its best-selling Built Ford Tough truck franchise to China with the launch of the F-150 Raptor in early 2017. Ford also confirmed that the popular Ford Ranger mid-size pick-up will be launched in the world’s largest auto market starting in 2018. So while the styling, power and capability of Ford trucks have all changed since the first Model TT rolled off the assembly line a hundred years ago, the company’s core mission to provide vehicles that address and surpass customer demands has remained the same, surviving even the greatest test of all: time.

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