motoring

Shell Introduces New Brand Ambassadors

April 23, 2019

Pilipinas Shell achieves another milestone as they presented their newest ambassadors during a media launch last April 8.      The ambassadors are not just the faces of the Shell brands but are living proof of the company’s commitment to their customers, as they relate their personal experience in using Shell’s products and services through the years.      One of the most influential celebrities in the country today, Maine Mendoza, is the new brand ambassador for Shell FuelSave. Launched with a new formulation last year, Shell FuelSave has DYNAFLEX Technology designed to help improve engine efficiency.      Shell has always been embedded in Mendoza’s life even before rising to fame, as their family owns a number of Shell retail station dealerships. “My parents wanted to invest in a company that is recognized for credibility and quality,” she shared. “So when the opportunity came, they didn’t have to think twice about partnering with Shell.”      Shell’s second ambassador is prominent actor and travel show host Drew Arellano. His fuel of choice is Shell V-Power, Shell’s best-ever premium gasoline with boosted DYNAFLEX Technology designed to deliver both performance and efficiency.      Biyahero for life, Drew is a member of the popular BrapPack, a group of driven, outdoorsy men who bond over long motorbike rides in and out of the city while promoting road safety.      “I definitely need reliable performance on the road and that’s why I use Shell V-Power,” said Drew. “Since I started using it, I’ve never had problems–whether I’m going on long bike rides with my buddies or just simply cruising around with my family in our SUV,” Drew added.      Aligned with the same goals, Nico Bolzico is proud to be a Shell ambassador. “I am so happy to learn that my most trusted fuel brand is also supporting various advocacies that aim to make the future greener” noted Nico.      He also pointed out how he was impressed with Shell’s various partnerships with Plastic Bank and its role in the Global Road Safety Partnership Philippines (PGRSP).      Nico also recalled how his father recommended Shell to him when he was just starting out driving in Argentina. “Shell Fuels has always given me worry-free journeys. I would never compromise on quality, and Shell is truly world-class.”      Shell has always been dedicated to ensuring that we have the best-fitting fuels range for motorists,” declared Mark Malabanan, Shell V-Power Brand Manager. “We are happy to have Maine, Drew, and Nico as our newest ambassadors because they are living testaments to what our brand stands for and the value we can give to our customers.”

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mu-X Owners of the Philippines Embarks on an Epic 3-day Northern Luzon Loop

April 10, 2019

Proving that the Isuzu mu-X SUV provides the power, comfort, and fuel efficiency needed for its drivers and passengers to enjoy epic, long drives, the country's first Isuzu mu-X club, the mu-X Owners of the Philippines (mu-X OP), successfully concluded a 3-day caravan, 1,300-km loop of central and northern Luzon last March 29 to 31.      More than 100 mu-X OP members and their families joining the long caravan of mu-X SUVs, the itinerary included some of the most picturesque destinations in central and northern Luzon: Poro Point in San Fernando, La Union; Vigan, Ilocos Sur; Paoay Church in Ilocos Norte; the Burgos and Bangui Windmills; the Patapat Viaduct, the rolling hills of Kalinga province, and; Magat Dam in Nueva Ecija.      Isuzu Philippines Corporation (IPC) officers and members of the motoring media joined the fun summer ride on board two 3.0-liter mu-X units and witnessed once more the joy and camaraderie mu-X OP members shared among themselves as they hopped from one breathtaking destination to another.      Mu-X OP has been actively engaged in numerous family tours and outreach programs, keeping the fun, friendly, family-centered and neighborly spirit of the club alive and thriving through their use and shared enjoyment of their Isuzu mu-X SUVs. These caravans are also meant to entice other mu-X owners join the Club.      Mu-X OP's Board of Trustee, Mr. Jomar Lianko described this latest ride of the Club:      "Like all our other trips in the past, this latest caravan has been very successful. Our Metro Manila members were joined along the way by other club members based in central and northern Luzon. And as you can see, every member of the family enjoyed the tour, despite the length of the trip and the fact that we're constantly on the road. It just proves that the Isuzu mu-X is very comfortable and safe that we hear no complaints from the passengers. Plus, the perfect blend of fuel efficiency and power of Isuzu mu-X provides our Club members a worry-free drive and lets them focus more on enjoying the trip."       He added: “With mu-X OP already counting more than 3,000 members nationwide, we envision all mu-X owners in the Philippines to join us. And one way of enticing new members is to show them how active we are in our organized fun tours and various community-building activities.”      Mr. Dennis Magbitang also expressed his gratitude to IPC for consistently supporting the Club in its endeavors. "IPC's support means a lot for the members, and it gives practical meaning to the company's motto of being 'Responsible Partners'."      For their part, IPC officers also expressed their thanks to mu-X OP members, stating that the Club's various fun and community-building activities exemplify how Isuzu mu-X can be an integral and dependable part of the Filipino motorist's lifestyle, enticing future mu-X owners to explore the many possible ways they can enjoy their Isuzu vehicle.

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Taking the Suzuki Swift on a Scenic Drive to Bataan

April 8, 2019

Combining a trial run and quick getaway in one occasion, Suzuki Philippines (SPH) offered members of the motoring media a chance to get behind the wheel of the all-new Suzuki Swift and experience first-hand its outstanding performance and quality craftsmanship. The two-day test drive last March 28 and 29 took the media to the scenic Las Casas Filipinas de Acuzar in Bataan from Suzuki Auto Caloocan and then back.       The well-loved Suzuki hatchback’s stylishly youthful vibe and sporty look made even modish with accessory kit provided a refreshing contrast to the restored Spanish-Filipino houses of Las Casas Filipinas de Acuzar.      During the 3-hour drive to Bataan, the Swift was able to prove its fuel efficiency, powerful performance and advanced safety features as the motoring media navigated the straight lines of NLEX and bumpy roads of Bataan. Swift’s GL grade features contributes to solid footwork, making it easy to traverse rough roads of Bagac, Bataan.        Suzuki Philippines Director and General Manager for Automobile Keiichi Suzuki kicked off the media test drive with his welcome remarks at Suzuki Caloocan. “Since its launch in 2018, the all-new Suzuki Swift has been receiving good response, and this media test drive is another proof of the Swift’s reliable performance on the road. It is also a testament to our ability to keep up with the changing needs of Filipino drivers, especially the millennial market. The Swift continues to evolve to offer our young Filipino drivers a richer driving experience. This is another way we reach out to more Filipinos and share with them the Suzuki Way of Life,” Suzuki shares.

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Suzuki Philippines Showcases Full Line Up at 15th Manila International Auto Show

April 8, 2019

16th Manila International Auto Show Pioneer compact distributor Suzuki Philippines joins the 16th Manila International Auto Show held this weekend at the World Trade Center, Pasay City. The most-anticipated event for auto enthusiasts and industry professionals throughout the country, this year‘s MIAS had an estimate of more than 130,000 visitors.       During the four-day event, Suzuki Philippines highlighted how its vehicles deliver combined fun, functionality and comfort to give Filipinos an optimal driving experience. The brand’s most-valued vehicles-the multifunction 7-seater Ertlga, multi-awarded subcompact sedan Ciaz, bold and relentless 4x4 all-new Jimny, welI-loved hatchback Swift, exquisite sedan Dzire and stylish SUV Vitara were available for preview so visitors to the SPH booth got the chance to examine these Suzuki best-sellers.       In line with SPH‘s nationwide advocacy of raising awareness about road safety, the Suzuki Safety Scouts were present during the trade show to encourage guests to join the campaign. Visitors could register kids 4 to 14 years old for free to become an official Suzuki Safety Scout.       In addition to a Safety Scout uniform. members will be given road safety activity books. They will also undergo safety training. Families were able to enjoy fun-filled activities located at Suzuki Philippines‘ booth and had chances to win attractive prizes.       SPH Director and Automobile Division General Manager Keiichi Suzuki noted how joining the MIAS helps Suzuki Philippines further its mission in the country. “We continue to pursue our goal of providing Filipinos with the right and fun-to-drive vehicles. For the 16th Manila International Auto Show, we are featuring our exciting lineup of vehicles that offers the right mix of reliable performance, functionality and fun. With these Suzuki vehicles, more Filipinos can enjoy the Suzuki Way of Life, be it in overcoming urban traffic, taking the family to a quick weekend escape or going on an off-road adventure with friends.” said Keiichi.

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IPC Entices Loyal Isuzu owners to ‘Upgrade their Drive’ in New Promo

April 4, 2019

Starting March 15 until September 30, 2019, Isuzu Philippines Corporation offers its “Upgrade Your Drive” promo to private individual (non-fleet) owners of Isuzu vehicles to make it even easier for them to own any of the brand-new variants of the Isuzu D-MAX pickup or Isuzu mu-X SUV.      Here are the two easy steps to upgrading your drive:      1) If you own any of the following Isuzu vehicles, regardless of year model or variant: Gemini, Hi-Lander, Fuego, Trooper, Alterra, Crosswind, D-MAX and mu-X- head on over to your nearest Isuzu dealership.      2) Present to your sales executive a copy of the following documents:      Accomplished Isuzu Upgrade your Drive application form;       Valid LTO Official Receipt (OR) and Certificate of Registration (CR) that reflects your name as original owner of the vehicle, and two valid IDs.      If you bought your Isuzu vehicle from a previous original owner, then bring a valid OR/CR of the vehicle that already reflects your name, or a notarized deed of sale/transfer if the vehicle’s OR and CR is still under the original owner’s name.      3) Upon verification of your documents, the Isuzu dealership can then qualify you for a P10,000 cash discount on your next purchase of any brand-new variants of the Isuzu mu-X and /or Isuzu D-MAX (except Cab & Chassis). This cash discount is on top of any other existing promo or discount schemes your dealership may give you during the promo period.      With the Isuzu “Upgrade Your Drive” promo, it’s now even easier to enjoy so many more years of that world-class Isuzu motoring experience.

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IPC, TESDA Hold Graduation Ceremonies for 15th Batch of Auto Mechanic Training Program in Tacloban City

April 4, 2019

Isuzu Philippines Corporation, in pursuit of its corporate social responsibility objective of uplifting the lives of the youth through free training and education, held the graduation ceremonies of the 15th batch of the Isuzu-TESDA Auto Mechanic Training Program at the TESDA (Technical Education and Skills Development Authority) Region 8 Training Center Compound in Barangay Abucay, Tacloban City, Leyte province.      On the same occasion, IPC and TESDA conducted the recognition ceremony for the 16th and 17th batches of the Program.      Started in November 2008 conceptualized by Isuzu Motors Limited (IML), the vocational training program has seen IML, IPC, and TESDA collaborating to impact the lives of a total of 248 disadvantaged youth. IML supports the ISUZU-TESDA Auto Mechanic Training Center Project by providing funds needed for the project operation while IPC hasprovided technical guidance to both students and trainers.On the other hand, TESDA provides the training center, equipped with all the needed equipment, to implement the training programs up to National Certificate (NC) Levels III and IV. After the trainees’ graduation, both entities actively endorse these graduates to industry firms (preferably within the IPC network) that need highly skilled mechanics for permanent jobs.      The 15th batch had a total of 18 graduates come up on stage to receive their certificates. The moment these youngsters receive their certificates have often been a highly emotional experience, as their parents tearfully embrace their sons or daughters, knowing that their lives have most likely turned for the better from then on.      This opening up of opportunities was reflected in the inspiring message of IML Senior Counselor Yoshinori IDA when he addressed the 15th batch of graduates and Batch 16 and 17 trainees: “Since you left home and your parents two years ago, you have worked diligently so much so that all of you have successfully passed the NCIV. Your father, mother, teachers and everyone involved are all delighted with your achievements. Tomorrow, you will set off on a new journey after two years of hard work and turn your dream into a reality. You will be pursuing different career paths but keep a close-knit relationship with your fellow graduates and march forward.”      IDA added shining examples of past graduates’ achievements in the local and global automotive arena.      “ 32 of them have chosen to work overseas and the number is increasing year by year. In October 2018, two of the graduates joined a dealership in Tokyo, Japan and one graduate currently works for Isuzu. I expect every year two or three students will be offered to work in Japan.      “In the prestigious Isuzu I-1 Grand Prix World Technical Competition in Japan that sees many countries participate in, Team Philippines has placed consistently in the top three since 2014. We were champions in 2015 and 2018. The graduates of this program, although still early on in their service careers, participated in the contest. They have proven that we truly produce world-class graduates.”      With executives and officers of Isuzu Motors Limited from Japan, IPC, and BM Domingo Motor Sales Inc as witnesses, the graduating Batch 15 students as well as the upcoming Batch 16 and 17 trainees gathered together with their families to convey their gratitude for this once-in-a-lifetime opportunity.      Rommel V. Fuerte, Executive Director of World Vision Development Foundation, which serves as the program partner, closed the program with these inspiring words:      “The lives of 248 families and their children have been transformed for the better. Indeed, the goodness of helping even just one child goes a long way. The beauty of this program is that the benefits to the child and to his or her family do not end there. Through the facilitation of spiritual formation activities and sessions, our trainees were given the opportunity to be solidly founded on values and spiritual well-being. All our graduates are living testaments to our concerted effort -- IPC, TESDA, and World Vision.”

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