motoring

IPC Announces Winners of the 2018 Dealer of the Year Awards

February 27, 2019

Isuzu Philippines Corporation held its 14th Dealer of the Year Awards (DOYA) on February 22 at the Grand Ballroom of Hilton Manila in posh Newport City in Pasay City. Through the DOYA, which IPC has been holding annually since 2004, the outstanding performance of Isuzu dealers and its sales force, both in sales and aftersales operations, are recognized.      The 2018 edition of the DOYA has been especially meaningful for the leadership and the tireless men and women of IPC. Despite the challenges faced by industries in 2018 resulting in the dip in sales for the automotive industry, IPC still emerged as the country’s leading truck brand, extending its winning streak to 19 years, prompting IPC Executive Vice President Shojiro Sakoda to declare, “We are all here, standing, and celebrating our success.”      In the presence of dealer principals and operators, branch, sales, and service and parts managers, supervisors and sales executives, IPC President Hajime Koso said in his welcome speech, “Now that Isuzu has already 43 dealerships operating nationwide, we know that all of you are doing your best to achieve our goals each year, and we appreciate each one of you. We are working as one team, we are one Isuzu.”      The highlight of the evening was the announcement of the main awards.      Hailed as the 2018 Dealer of the Year Champion was Isuzu Iloilo, with Isuzu Cabanatuan and Isuzu Cagayan de Oro 1st and 2nd runner up, respectively.      The Most Improved Dealership of the Year award was handed to Isuzu Bulacan.      The Sales Team of the Year was the Isuzu Pasig.      The Sales Executive of the Year in the LCV Category was Mr. Gabriel Joshua Corro Jr. of Isuzu Iloilo, while the Sales Executive of the Year in the CV Category was Ms. Caren Pearl Gaspar of Isuzu Pasig.      2018 DOYA Awards were also given to Isuzu Pasig for being Best in Sales Operations, Isuzu Bulacan for being Best in Parts Operation, Isuzu Alabang as Best in Service Operations, and Isuzu Sto. Tomas Batangas as Best in Customer Service Operations.      IPC President Hajime Koso congratulated the winners and reminded them of their special roles in IPC: “We couldn’t have done it without you. This is the night of becoming an inspiration—an inspiration to do something different, something bigger, and something remarkable.”

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All Kinds of Wow with more to come - Kia Soluto’s Mindanao Launch in Cagayan de Oro

February 26, 2019

The Power to Surprise: Kia’s tagline has never failed to deliver beyond expectations. For instance, for the Mindanao Launch of its new Kia Soluto, Kia Philippines chose Cagayan de Oro. “We chose Cagayan de Oro because it is the gateway to Mindanao,” said Manny A. Aligada, Kia PH President in an exclusive interview at the sidelines of the Mindanao launch. Since Ayala Automotive took over the reins for Kia in the Philippines from Columbia Motors Corporation last December 5 under the business style Kia Philippines, it has quietly implemented upgrades to the existing lineup without much fanfare. “We’re rationalizing the lineup. We reviewed the segments, and when we saw the Soluto is gonna be available, then we said that is the main driver of the lineup that we will be carrying here in the Philippines this time. So it’s a totally new model for the small sedan segment,” Aligada said. In another surprise departure from the usual industry launch, Kia PH chose not to roll out the top of the line variant of the Soluto for its Mindanao launch, choosing instead to exhibit all four available trims: the base 1.4 LX manual, 1.4 LX automatic, 1.4 EX manual, and 1.4 EX automatic. “This is a good first car or second car if you already have regular cars for the family. So we priced it at a level that would be so accessible. We are excited and we think this is gonna be about half of Kia’s sales this year,” Aligada added confidently. Introduced just last January 30, the Soluto is a vivid demonstration of how AC Automotive’s subtle yet aggressive strategy to refresh the excitement of Kia PH lineup. For its entry level 1.4 LX manual model priced at P625, 000. none of its competitors at this price range can match its standard features such as steering-wheel audio controls, Bluetooth, USB Port, auxiliary port a seven-inch touch screen infotainment system with Bluetooth connectivity and Apple CarPlay and Android Auto capability, four speakers and two tweeters plus a reverse camera. All kinds of wow indeed! Aligada said this is indicative of the enhancement Kia Philippines will be making in all its base models that it is now offering. Besides the Soluto, the lineup now includes the Picanto, Rio hatchback, new Sportage, new Sorento and new Grand Carnival.  “While it is Korean technology, it is very European in style,” Aligada said of the new Soluto. The CBU units from Kia’s factories in China also take advantage of the Philippines’ existing free trade agreements which enables Kia PH to bring it in at a better value. Another wow the new Kia PH has implemented is the accessibility of buyers to bank financing. “Before the banks refused to finance or even required unusually high down payments for the Kia Brand,” Aligada disclosed. “Before the down payment was moving up to 30-40 percent and there was even a model they refused to finance. But now it’s back to 20 percent.” And that’s not the end of surprises coming from Kia PH this year. “We have committed to Kia to bring in three new models that have never been introduced in the Philippines. All I can tell you the next ones will not be like the Soluto or in the same range. It will be an entirely new model not yet introduced in the Philippines and it is also very popular outside the Philippines. And its name starts with the letter S,” Aligada teased. “In a matter of two weeks, we will be introducing the second surprise. And after that, within the third quarter, we will unveil the third new model.” Tsoy Daniel B. Hipolito, Kia Cagayan de Oro Marketing Manager revealed that the Kia Soluto  is already available in Kia Cagayan de Oro, Iligan, Ozamiz  and Zamboanga dealerships where interested buyers can test drive their preferred units. As a climax to an already exciting evening, Aligada and Greencars Mindanao President Tony dela Fuente turned over the ceremonial key to four new Soluto owners who took advantage of the P78, 000 down payment launch offer and bought their units on the spot. For a closer look at this new Kia Soluto, look here here. Would wonders never cease! Indeed Kia’s Power to Surprise remains strong as ever! (Mike Baños)

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Suzuki opens dealership in Ozamiz

December 11, 2017

Suzuki Philippines (SPH) marks yet another milestone with the successful opening of a new dealership in Ozamiz, Misamis Occidental. The expansion down south is part of the company’s objective to increase its presence nationwide. “We, at Suzuki Philippines, are always looking for opportunities to better serve the Philippine market while also strengthening our stronghold in the country. By opening more dealerships, in particular outside Metro Manila, we are able to bring Suzuki vehicles to more Filipinos and provide best-value products. This also helps our trusted automobile dealers develop and expand their own businesses, which results in a perfect partnership yielding mutual growth,” shared Mr. Shuzo Hoshikura, General Manager of SPH Automotive Division. The city of Ozamiz is the center of commerce, health, transportation and education in northern Mindanao and is poised to experience continuous economic growth in the years ahead. SPH recognizes the city as an ideal place for developing businesses and communities, and wants to develop this potential for expansion. The new dealership owned by Des Strong Motors, Inc., one of the leading automobile dealers in the country, is under the direct management of CEO Dr. Silvestre Lumapas, Jr. It marks the 66th dealership outlet of Suzuki across the country and the 11th to open this year. Categorized as a 3S dealership, the new outlet will operate as a one-stop-shop offering sales, spare parts and services for drivers around the area. “The Ozamiz dealership outlet is our second 3S dealership with Suzuki, with the first one situated in Bohol. We opted to pursue and further our partnership with Suzuki because they are hands-on in guiding and helping us with our concerns. We are looking forward to a stronger partnership with Suzuki. Indeed, we expect to increase our reach in both Visayas and Mindanao with Suzuki,” said Dr. Lumapas. Catering to the different Filipino markets, the new outlet offers the wide range of Suzuki vehicles, namely the Ciaz, Celerio, Jimny, Ertiga, Alto and Swift. For business-oriented stakeholders, the cargo vehicle Super Carry UV perfect for commercial use is included in the set. The all-new Vitara launched earlier this month has also been added to the product lineup. The urban subcompact SUV is engineered with enhanced performance and equipment level to fit the modern lifestyle of young professionals in the city. “We are very excited to be given the opportunity to be part of this growth and witness the continuous development in southern Philippines. Let me extend our heartfelt thanks to Des Strong Motors for another successful opening. We look forward to working more closely with you. We hope our continued partnership will let us reach out to more cities across the country and let this be an inspiration to reach grander heights as we prepare for a new year ahead,” shares SPH President Mr. Hiroshi Suzuki. For more information on the Suzuki Super Carry, please visit http://suzuki.com.ph/auto/ and like it on www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph.

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Back-to-back win for Suzuki at the first-ever MOTY-P

December 11, 2017

After 13 years of recognizing the best car and truck models on the Philippine automotive stage, Car Awards Group Inc. (CAGI) finally shares the spotlight to its two-wheel counterparts with the awarding of the first-ever Motorcycle of the Year Philippines (MOTY-P) this 2017. Named as the very first of the said prestigious accolade at C3 Place in Greenhills, San Juan City last November 27, 2017 were the following: The Suzuki Raider R150 FI: CAGI and Carmudi.com.ph Motorcycle of the Year-Philippines Commuter Class (299 cc & below) Suzuki GSX-R 1000 R: CAGI and Carmudi.com.ph Motorcycle of the Year-Philippines Leisure Class (300 cc & above) The Suzuki Raider R150 FI was the winner in the Commuter Class (299 cc & below) as it was downright slick and stylish not to mention being equipped with a fuel-injection system that can rival other larger bikes. On the other hand, the Suzuki GSX-R 1000 R indeed lived up to its title as “King of Superbikes”, as it did not only turn heads because of its suave sporty design or cringed every nerve in the body for its orgasmic and superior mechanical prowess but absolutely put competition to a halt as it was deemed the safest among all motorcycles tested. “Finally, after months of challenges just to stage the very first Motorcycle of the Year-Philippines, we’ve eventually come up with the results,” CAGI Ronald de los Reyes said in his speech.

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It Lives – Suzuki Vitara media test drive

November 27, 2017

Following the recent official launch to the all-new Vitara, Suzuki Philippines took select members of the media on an exciting two-day road trip. The trip gave the participants the opportunity to test drive Suzuki’s latest offering in the sub compact SUV segment. The journey started at Suzuki Auto Kalookan dealership where a short orientation was held. Each of the several Vitara units was assigned two to three occupants, each having a turn to drive. With a few pitstops along the way, the convoy ultimately arrives at Thunderbird resort in San Fernando, La Union. With a history of more than three decades, the Vitara has been known for enhanced driving performance, and off-road capabilities. In addition to the technological innovations, the Vitara has upgraded the heritage design of the Suzuki SUV through incorporating modern elements and making the subcompact SUV perfect for city driving while enabling Filipino drivers, specifically millennials, the individuality and personalization they look for in a vehicle. Faithful to Suzuki SUV’s original styling, the exterior design of the new Vitara exudes a strong yet sophisticated presence achieved through the modernized Suzuki SUV signature clamshell bonnet. The side press lines and smooth roofline suggest a youthful, rugged look, and strong aerodynamic performance, respectively, complemented by the rear that gives off a stable look. The new Vitara has an overall width of 1,775mm, height of 1,610mm, length of 4,175mm and a minimum ground clearance of 185mm, making it the longest and widest in its class with the best turning radius performance. Unique daytime running lamps with vertically placed LEDs are standard in the GLX model. Energy-saving LED headlamps with a blue projector cover come standard with the GLX model, while Projector halogen headlamps featuring good light distribution for the low beam are used in the GL and GL+ models. Polished alloy wheels that complete the sleek vibe of the SUV is available in 17 inches for GLX variant, 16 inches alloy wheel for GL+ and 16 inches steel wheel with full caps for GL variants. The interiors combine muscular contours and a sporty feel. The instrument panel conveys a youthful look with its upper linear design that includes a round clock and a round air outlet. The seats use high-quality fabric, with the GLX model featuring a combination of leather and suede-type fabric for an even classier feel. The Vitara GLX also features a panoramic sunroof designed with two glass panels that can be both slid to provide the biggest opening in its class and added premium to the unit. The interior design fuses comfort and utility. All variants feature 6-speed automatic transmission, paddle shifter and audio steering control. The new Vitara’s Infotainment audio system ensures a more enjoyable ride. Besides handsfree connectivity, the system packs navigation, Bluetooth audio and a USB port. The GLX variant enable on-the-go connectivity through its Wi-Fi support while the MirrorLink function links the rider’s smartphone with the SUV’s Android based infotainment system. Available in 10 inches for GLX, the biggest in its class, while GL+ and GL variants may enjoy the same features at 7 inches. The luggage space can accommodate up to 375L, expandable by lowering the luggage board or removing the dividers on both sides of the luggage area. To accommodate large suitcases, the rear seats can be folded to make way for up to 710L. The new Suzuki Vitara GLX delivers enhanced safety on the road. It model’s 6-point airbag system comprising of dual, curtain and side airbags for the driver and passenger provides greater protection. The Vitara also features cruise control system and speed limiter, ultrasonic sensors in the front and rear bumpers with reverse camera that detect obstacles during parking, an automatic light system that turns headlamps and tail lamps on and off, and automatic wipers triggered depending on the extent of rainfall and vehicle speed. The SUV’s electronic stability program (ESP) automatically controls the engine torque and brakes upon detection of a wheelslip to ensure the driver maintains directional control. The hillhold control helps the driver to prevent the vehicle from rolling backward on an upward climb. In the event of a collision, the new Vitara has an impact-absorbing design focused on the front bumpers. The brake pedal release system limits the pedal’s movement toward the driver in case of a frontal impact. For further protection for the occupants, the Vitara’s Total Effective Control Technology (TECT) absorbs impact and the seatbelts use force limiter to mitigate impact to the chest. Boasting the lightest curb weight in its category, the new Vitara delivers enhanced fuel efficiency. The SUV’s updated 1.6-liter engine is designed to deliver the highest torque performance of 156Nm at 4,400rpm and best maximum output in its class at 115hp at 6,000rpm. The newly developed 6-speed AT system ensures better response to the 1.6L-petrol engine. These combined address the challenges of city driving and traffic through reduced friction, weight and idling speed, all toward achieving better fuel economy. The new Vitara comes in the following prices: (GLX – Php 1,048,000.00; GL+ Php 938,000.00 and GL (TBA)’ GLX variants are available in two-tone colors, namely Atlantis Turquoise Pearl, Horizon Orange Metallic, and Bright Red Metallic. GL+ and GL variants are available in Cool white Pearl, Silky Silver Metallic, Galactic Gray Metallic, Cosmic Black Pearl Metallic and Atlantis Turquoise Pearl Metallic.

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An SUV for millennials – Suzuki unveils the all-new Vitara

November 13, 2017

Leading compact car maker Suzuki Philippines (SPH) officially launched of the much awaited new generation Vitara. Designed to match the growing automotive market in the country, the new-generation Vitara encapsulates the Suzuki SUV legacy while capturing modern design trends to target the millennial market. “Equipped with the longest, and widest dimension in its class with the best radius performance, the features of the new Vitara are aimed at providing the best value in terms of design, performance and fuel efficiency. Setting it apart from competition, the subcompact SUV allows drivers to freely express their individuality and personalize their vehicles with its wide array of colors and accessory packages,” said SPH Automobile Division General Manager Shuzo Hoshikura. He shares, “Through these, we believe we will enhance the Filipino driving experience, which is at the core of bringing drivers closer to the Suzuki Way of Life. Millennials can look forward to a safe, comfortable and optimum driving experience that for many years Filipinos have anticipated with the next-generation Vitara.” Faithful to Suzuki SUV’s original styling, the exterior design of the new Vitara exudes a strong yet sophisticated presence achieved through the modernized Suzuki SUV signature clamshell bonnet. The side press lines and smooth roofline suggest a youthful, rugged look, and strong aerodynamic performance, respectively, complemented by the rear that gives off a stable look. The new Vitara has an overall width of 1,775mm, height of 1,610mm, length of 4,175mm and a minimum ground clearance of 185mm, making it the longest and widest in its class with the best turning radius performance. Unique daytime running lamps with vertically placed LEDs are standard in the GLX model. Energy-saving LED headlamps with a blue projector cover come standard with the GLX model, while Projector halogen headlamps featuring good light distribution for the low beam are used in the GL and GL+ models. Polished alloy wheels that complete the sleek vibe of the SUV is available in 17 inches for GLX variant, 16 inches alloy wheel for GL+ and 16 inches steel wheel with full caps for GL variants.   The interiors combine muscular contours and a sporty feel. The instrument panel conveys a youthful look with its upper linear design that includes a round clock and a round air outlet. The seats use high-quality fabric, with the GLX model featuring a combination of leather and suede-type fabric for an even classier feel. The Vitara GLX also features a panoramic sunroof designed with two glass panels that can be both slid to provide the biggest opening in its class and added premium to the unit. The interior design fuses comfort and utility. All variants feature 6-speed automatic transmission, paddle shifter and audio steering control. The GL+ and GLX models also feature a footwell lamp and keyless push start system. The new Vitara’s Infotainment audio system ensures a more enjoyable ride. Besides handsfree connectivity, the system packs navigation, Bluetooth audio and a USB port. The GLX variant enable on-the-go connectivity through its Wi-Fi support while the MirrorLink function links the rider’s smartphone with the SUV’s Android based infotainment system. Available in 10 inches for GLX, the biggest in its class, while GL+ and GL variants may enjoy the same features at 7 inches. The luggage space can accommodate up to 375L, expandable by lowering the luggage board or removing the dividers on both sides of the luggage area. To accommodate large suitcases, the rear seats can be folded to make way for up to 710L. The new Suzuki Vitara GLX delivers enhanced safety on the road. It model’s 6-point airbag system comprising of dual, curtain and side airbags for the driver and passenger provides greater protection. The Vitara also features cruise control system and speed limiter, ultrasonic sensors in the front and rear bumpers with reverse camera that detect obstacles during parking, an automatic light system that turns headlamps and tail lamps on and off, and automatic wipers triggered depending on the extent of rainfall and vehicle speed.   The SUV’s electronic stability program (ESP) automatically controls the engine torque and brakes upon detection of a wheelslip to ensure the driver maintains directional control. The hillhold control helps the driver to prevent the vehicle from rolling backward on an upward climb. In the event of a collision, the new Vitara has an impact-absorbing design focused on the front bumpers. The brake pedal release system limits the pedal’s movement toward the driver in case of a frontal impact. For further protection for the occupants, the Vitara’s Total Effective Control Technology (TECT) absorbs impact and the seatbelts use force limiter to mitigate impact to the chest. Boasting the lightest curb weight in its category, the new Vitara delivers enhanced fuel efficiency. The SUV’s updated 1.6-liter engine is designed to deliver the highest torque performance of 156Nm at 4,400rpm and best maximum output in its class at 115hp at 6,000rpm. The newly developed 6-speed AT system ensures better response to the 1.6L-petrol engine. These combined address the challenges of city driving and traffic through reduced friction, weight and idling speed, all toward achieving better fuel economy. “Equipped with top of the line features, the new Vitara will enable the Filipino driving public to freely express their individuality through its unique design and a wide selection of colors to choose from. Apart from this, the Vitara is designed with enhanced safety features and superior fuel efficiency. Backed by all these features, we are hopeful that the new Vitara will appeal to the Philippine market especially among millennials,” Suzuki Motor Corporation Global Automobile Planning Department General Manager Nobutaka Suzuki says. Asia Automobile Department General Manager Shigeo Takezawa shares, “On behalf of the Suzuki Motor Corporation, I would like to congratulate Suzuki Philippines for successfully bringing in the new Vitara. May the launch of the new Vitara inspire you to show the same level of commitment and dedication to share with more Filipinos the Suzuki Way of Life. We have high hopes that the addition of the new Vitara to the Suzuki Philippines’s lineup of vehicles will drive more sales and increase customer satisfaction.” The new Vitara comes in the following prices: (GLX – Php 1,048,000.00; GL+ Php 938,000.00 and GL (TBA)

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