motoring

An SUV for millennials – Suzuki unveils the all-new Vitara

November 13, 2017

Leading compact car maker Suzuki Philippines (SPH) officially launched of the much awaited new generation Vitara. Designed to match the growing automotive market in the country, the new-generation Vitara encapsulates the Suzuki SUV legacy while capturing modern design trends to target the millennial market. “Equipped with the longest, and widest dimension in its class with the best radius performance, the features of the new Vitara are aimed at providing the best value in terms of design, performance and fuel efficiency. Setting it apart from competition, the subcompact SUV allows drivers to freely express their individuality and personalize their vehicles with its wide array of colors and accessory packages,” said SPH Automobile Division General Manager Shuzo Hoshikura. He shares, “Through these, we believe we will enhance the Filipino driving experience, which is at the core of bringing drivers closer to the Suzuki Way of Life. Millennials can look forward to a safe, comfortable and optimum driving experience that for many years Filipinos have anticipated with the next-generation Vitara.” Faithful to Suzuki SUV’s original styling, the exterior design of the new Vitara exudes a strong yet sophisticated presence achieved through the modernized Suzuki SUV signature clamshell bonnet. The side press lines and smooth roofline suggest a youthful, rugged look, and strong aerodynamic performance, respectively, complemented by the rear that gives off a stable look. The new Vitara has an overall width of 1,775mm, height of 1,610mm, length of 4,175mm and a minimum ground clearance of 185mm, making it the longest and widest in its class with the best turning radius performance. Unique daytime running lamps with vertically placed LEDs are standard in the GLX model. Energy-saving LED headlamps with a blue projector cover come standard with the GLX model, while Projector halogen headlamps featuring good light distribution for the low beam are used in the GL and GL+ models. Polished alloy wheels that complete the sleek vibe of the SUV is available in 17 inches for GLX variant, 16 inches alloy wheel for GL+ and 16 inches steel wheel with full caps for GL variants.   The interiors combine muscular contours and a sporty feel. The instrument panel conveys a youthful look with its upper linear design that includes a round clock and a round air outlet. The seats use high-quality fabric, with the GLX model featuring a combination of leather and suede-type fabric for an even classier feel. The Vitara GLX also features a panoramic sunroof designed with two glass panels that can be both slid to provide the biggest opening in its class and added premium to the unit. The interior design fuses comfort and utility. All variants feature 6-speed automatic transmission, paddle shifter and audio steering control. The GL+ and GLX models also feature a footwell lamp and keyless push start system. The new Vitara’s Infotainment audio system ensures a more enjoyable ride. Besides handsfree connectivity, the system packs navigation, Bluetooth audio and a USB port. The GLX variant enable on-the-go connectivity through its Wi-Fi support while the MirrorLink function links the rider’s smartphone with the SUV’s Android based infotainment system. Available in 10 inches for GLX, the biggest in its class, while GL+ and GL variants may enjoy the same features at 7 inches. The luggage space can accommodate up to 375L, expandable by lowering the luggage board or removing the dividers on both sides of the luggage area. To accommodate large suitcases, the rear seats can be folded to make way for up to 710L. The new Suzuki Vitara GLX delivers enhanced safety on the road. It model’s 6-point airbag system comprising of dual, curtain and side airbags for the driver and passenger provides greater protection. The Vitara also features cruise control system and speed limiter, ultrasonic sensors in the front and rear bumpers with reverse camera that detect obstacles during parking, an automatic light system that turns headlamps and tail lamps on and off, and automatic wipers triggered depending on the extent of rainfall and vehicle speed.   The SUV’s electronic stability program (ESP) automatically controls the engine torque and brakes upon detection of a wheelslip to ensure the driver maintains directional control. The hillhold control helps the driver to prevent the vehicle from rolling backward on an upward climb. In the event of a collision, the new Vitara has an impact-absorbing design focused on the front bumpers. The brake pedal release system limits the pedal’s movement toward the driver in case of a frontal impact. For further protection for the occupants, the Vitara’s Total Effective Control Technology (TECT) absorbs impact and the seatbelts use force limiter to mitigate impact to the chest. Boasting the lightest curb weight in its category, the new Vitara delivers enhanced fuel efficiency. The SUV’s updated 1.6-liter engine is designed to deliver the highest torque performance of 156Nm at 4,400rpm and best maximum output in its class at 115hp at 6,000rpm. The newly developed 6-speed AT system ensures better response to the 1.6L-petrol engine. These combined address the challenges of city driving and traffic through reduced friction, weight and idling speed, all toward achieving better fuel economy. “Equipped with top of the line features, the new Vitara will enable the Filipino driving public to freely express their individuality through its unique design and a wide selection of colors to choose from. Apart from this, the Vitara is designed with enhanced safety features and superior fuel efficiency. Backed by all these features, we are hopeful that the new Vitara will appeal to the Philippine market especially among millennials,” Suzuki Motor Corporation Global Automobile Planning Department General Manager Nobutaka Suzuki says. Asia Automobile Department General Manager Shigeo Takezawa shares, “On behalf of the Suzuki Motor Corporation, I would like to congratulate Suzuki Philippines for successfully bringing in the new Vitara. May the launch of the new Vitara inspire you to show the same level of commitment and dedication to share with more Filipinos the Suzuki Way of Life. We have high hopes that the addition of the new Vitara to the Suzuki Philippines’s lineup of vehicles will drive more sales and increase customer satisfaction.” The new Vitara comes in the following prices: (GLX – Php 1,048,000.00; GL+ Php 938,000.00 and GL (TBA)

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MDPPA joins Motorsiklo Xklusibo’s 8th anniversary celebration

October 6, 2017

The Motorcycle Development Program Participants Association (MDPPA), joined the recently concluded Motorsiklo Xklusibo’s eighth anniversary celebration at the Tagaytay International Convention Center. Almost 16,000 riders from different regions joined the event titled “Great to be 8!” which doubled as a grand reunion of the radio program’s followers and motorcycle enthusiasts. All attendees enjoyed the motorcycle displays, games and freebies. Some booths offered discounts on different products. Event sponsors raffled off many big items, including a Honda CB150R, Kawasaki Avenger, Suzuki Raider R150 carb type, Suzuki Raider R150 FI, Yamaha FZi. Inside RACING pocket bike, Motorstar Xplorer Z200, PMR Origin and TVS Apache. The MDPPA gave away freebies such as MDPPA arm bands to all motorcycle riders who visited their booth and joined their prepared activities. The association also seized the opportunity to advance its road safety campaign. Besides distributing free road safety manuals, the group encouraged riders to put the free stickers on their motorcycles or helmets to serve as a constant reminder to always wear the proper riding gear. Motorsiklo Xklusibo host Edwin Go said that the event was made for everyone! The success of the event was a joint effort of all. “Mabuhay ang mga sponsors, manufacturers, dealers, marshals, traffic enforcers, police personnel who patrol the perimeters for peace and safety, and of course the riding community. Dito, naipakita natin na walang kulay, walang club, walang personalidad, iisa ang layunin, iisa ang gusto --- kaligayahan, katatawanan, kainan, bilihan, biruan at maraming magandang gawain,” he added.

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A Century of truck heritage

October 6, 2017

Over the years, Ford trucks have been used by farmers, soldiers, construction workers, racing drivers, and even crocodile catchers. It is this versatility, capability and reliability that has propelled the company to so many decades of sales leadership, as shared in this look back through history. But these achievements didn’t happen overnight. What follows is a tale of time, vision, innovation, and the constant quest to deliver trucks that meet and exceed even the greatest expectations. It was the best of times The year was 1917, and nine years on from the release of the Model T, customer demand was for a vehicle that was tougher and more capable than anything that had gone before. Up stepped the Model TT. Able to haul a payload of one ton, the TT helped change the way the world did work. Originally sold as a chassis only, with buyers supplying their own body, Ford went on to sell almost 1.3 million TTs until it was replaced in 1928 by the Model A and AA pickup, the latter one of the earliest members of the Ford dynasty of pickup trucks. A few years later, the Ford Motor Company of Australia received a letter from a farmer’s wife asking for a vehicle that she and her husband could take to church on Sundays, but which could also carry a load of pigs to market on Monday. And so came the Ford coupe-utility – the ute – in 1934, a vehicle synonymous with Australia, and representative of another key element of the company’s heritage; listening and responding to the needs of the people. “With vehicles such as the early utes and pickups, Ford began changing the perception of trucks,” says Robert Kreipke, Ford’s Corporate Historian. “Whereas at one time trucks were considered purely work tools, Ford began to evolve them into a much more balanced vehicle for both work and recreational use.” “These trucks provided inspiration for the later development of vehicles such as the F-Series and Ranger, which have been hugely successful across diverse markets all over the world,” said Kreipke. Around the world in 40 years In the aftermath of World War II, Ford refocused its attention on North American truck design, and 1948 saw the introduction of the company’s first purpose-built truck platform, and with it the opportunity to greatly increase the capability of Ford vehicles. The first of this versatile new style of trucks was available in eight sizes, from the half-ton capacity F-1 to the three-ton capacity F-8; the birth of the famous F-Series, which has been the best-selling pickup in the United States every year since 1977, and the country’s best-selling vehicle outright for 35 consecutive years. With each successive generation, Ford has continued to create and add features based on customer needs, with continuous innovation always key to its success. The Tough that Ford Built In 1976, a copywriter for a Ford truck magazine advertisement wrote three simple words: Built Ford Tough, the phrase that would come to epitomize Ford’s commitment to creating strong, capable, safe and powerful trucks. It now defines what customers across the world have come to expect from the blue oval brand. One of the first mass-produced Built Ford Tough vehicles was the Ford Ranger, the company’s first compact pickup truck introduced in North America in 1982. Originally designed and built in the U.S., Ranger’s reputation as a tough, smart and capable vehicle quickly caught on, leading it to thrive in a number of diverse markets around the world. It is now the most bought midsize pickup in Europe, South Africa, New Zealand, and a number of ASEAN markets such as Vietnam, Cambodia and Myanmar. Over the years, Ford has continued to innovate and explore the performance and specialty truck segments, and the introduction of the Raptor name with the F-150 SVT Raptor in 2009 took this to even greater heights. Inspired by desert racing trucks, Raptor has always been the ultimate high-performance off-roader, and its advances in areas such as engine efficiency, suspension, smart technology and raw power embody not just the Build Ford Tough spirit, but also the way Ford has influenced, revolutionized and reshaped how the world looks at trucks. This includes the latest announcement to introduce its best-selling Built Ford Tough truck franchise to China with the launch of the F-150 Raptor in early 2017. Ford also confirmed that the popular Ford Ranger mid-size pick-up will be launched in the world’s largest auto market starting in 2018. So while the styling, power and capability of Ford trucks have all changed since the first Model TT rolled off the assembly line a hundred years ago, the company’s core mission to provide vehicles that address and surpass customer demands has remained the same, surviving even the greatest test of all: time.

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Suzuki launched 3 bikes, raffled-off 2, at the Motorsiklo Xklusibo’s 8th anniversary celebration

September 25, 2017

Suzuki Philippines is in full force during the Motorsiklo Xklusibo’s 8th anniversary celebration aptly called as MX GR82B8 (MX great to be eight) at Tagaytay International Convention Center (TICC) with the arrival of the brand’s well coveted motorcycles – the Raider R150 Fi and the GSX Series – GSX-R150 and GSX-S150. Over 14,000 riders attended the annual gathering and witnessed the public introduction of the latest Suzuki bikes which have been the topic of all riders’ discussions especially on social media for the past months not only because of their handsome looks but more because of their power and performance. These are: the fuel-injected brother of the Underbone King which is considered as the Pinnacle of Hyper Underbones – the Raider R150 Fi and the revolutionary lightweight sportbikes which came from the renowned Suzuki GSX lineage – the full faired GSX-R150 and the naked GSX-S150. The launch was held as part of MX’s program which was attended by Suzuki Philippines President Mr. Hiroshi Suzuki, Marketing Manager Mr. Monch Bontogon and Regional Sales Manager for South Luzon Mr. Mitsunori Shiraishi with Team Suzuki Pilipinas’ Luzon representative Eane Jaye Sobretodo. Club Suzuki Raiders Philippines (CSRP), the Raider R150 Summit dance contest champion also did an amazing performance at the launch. What served as the highlight of the event was when Suzuki raffled off 2 Raider R150s – a carburetor and a fuel-injected model. The lucky winners were Mr. Roberto Gutierrez of Camarines Sur for the Raider R150 carb and Mr. Rolando Fernandez for the Raider R150 Fi.

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Suzuki car clubs strengthen ties, help communities and the environment

September 25, 2017

Pioneer compact car distributor Suzuki Philippines (SPH) supports the series of activities organized by several car clubs from the growing Team Suzuki Philippines (TSP) family. Accredited car clubs Swift 1.2 Philippines and Vitara Club of the Philippines recently held outreach programs in support of their respective Suzuki vehicles and as part of efforts to reach out to more communities and create a positive impact. Suzuki Philippines Assistant General Manager Cecil Capacete commended the efforts of Swift 1.2 and VCP: “On behalf of Suzuki Philippines, I would like to extend our deepest gratitude for your continued and heartfelt support for the brand. These outreach activities and programs have always been in line with our objectives. They reiterate that our efforts and vision go beyond providing quality and practical compact cars. We are delighted and honored to be an instrument in achieving your goal of making a difference as a means of bringing to more Filipinos the Suzuki way of life.” Swift 1.2 Philippines conducted its first ever outreach program in partnership with the No One In Need Movement. The activity, held at San Diego Restoration Village in Valenzuela City, was participated in by more than 40 kids and community members, who joined the games and program that included singing, drawing and dancing. Prizes were given away to the delight of the kid attendees. The event mirrors the club’s mission to strengthen camaraderie among its members. It also supports Suzuki’s commitment to give more Filipinos a better understanding of the Suzuki Way of Life. “We would like to thank Suzuki Philippines for the support they have given us in making our first outreach activity possible. We at Swift 1.2 were brought together two years ago by our love and support for Swift. Over time, we realized we have more things in common. Wanting to touch other people’s lives and make a difference is among them. We are definitely excited to do more of this in the future,” shares Swift 1.2 Philippines officer Argel Lapuz. Established in 2015, Swift 1.2 quickly expanded over a span of only two years. It currently comprises more than 500 members and is expected to continue growing in the years ahead, a reflection of the success of Suzuki’s most famous hatchback. Equipped with a stylish and elegant façade, Swift continues, without a doubt, to earn favorable market response. VCP recently held a tree-planting activity at the Treasure Mountain in Tanay, Rizal. The event, which was attended by more than 50 members and their families and friends, was capped by an overnight fellowship. The participants bonded during the camping, sharing not just food but laughter, stories and experiences as well to make the VCP family even closer. “As the oldest car club of Suzuki Philippines, we would like to show our sincerest gratitude to the company for their continued support. This year’s tree-planting activity not only provided an opportunity to help the environment but also allowed us members to take some time off our usual routines and bond. We are definitely looking forward to a more fruitful relationship among the VCP members and with Suzuki Philippines,” VCP President Mike Borja said. Unlike the Swift 1.2 that comprises mostly young professionals, the VCP is made up of athletic and adventurous individuals. It currently has more than 550 members. “To Team Suzuki Philippines, we are most grateful for the support you have given the company. You have for many years now continued to work with us amid our heightened efforts to bring our vehicles to more Filipino homes and make Suzuki vehicles every Filipino’s most-trusted companion. Your team spirit has always inspired us—and will continue to inspire us—to forge ahead and gear up for more milestones and successes,” SuzukiPhilippines General Manager for Automobile Mr. Shuzo Hoshikura shared.

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2017 Honda Pride Ride Successful

September 19, 2017

Davao City -- The Honda Gen-S sponsored event held on September 9-10,2017 at the Eden Nature Park and Resort at Toril, Davao City. Is a success with the participation of various firms and spectators with the arrival of the participating riders in the Flagship shop, the motorcade registration House Rules and Regulations were properly relayed to the participating teams. Ample preparation such as safety Riding Reminders Orientation, Hand Signals, and the Distribution of Motorcade Jersey, Snacks, Riders kits were conducted. The Motorcade started at Buhangin at 8:30 AM by the Davao Team and Guess Speaker Tomoaki Watanabe, and arrived was greeted by Dancers and Drum Beaters at the Eden Nature Park, The opening day was conducted with Video cooping by the Host Riders. Various topics were discussed, particularly on the Program Flow, and test Ride by HSDC A safety Riding Seminar & Team Building Service of Games have strengthened the participation of the attendees. A Minor Raffle in the evening contributed to the excitement of the participants. The entertainment by comedians and Dancers made the evening filled with humour and laughter. The Singing contest and Honda Got Talent show exhibited the hidden talents of the participants, at the surprise of the spectators. At the Concluding part of the evening was the awarding of winners, both for Riders of the Night and the Team Building/ Games. Also Awarding of club certificates, Club President Testimony, and the Major Raffle were successfully conducted. Local Band Entertainment and Fellowship for the Riders made the concluding event of the Night Significant. During the Second Day, September 10, 2017, the Davao conducted survey to the participants. The distribution of Certificate of participation, Distribution of Gas Allowance and Group Picture followed the event. The Concluding Part was an Open Forum of Honda Club Presidents with Honda Improvement HPI activities, Club Support to Honda Philippines Inc.( HPI) The participants from all over Mindanao was 250 riders, consisting of Joint Association of Riders, such as 2017 Honda Pride Riders or Honda Gen. S Riders, the association of Yamaha Riders, Suzuki Riders and Kawasaki Riders at the initiative of 2017 Honda Gen- S Riders. The Success of the event was attributed to the Host Honda Phil., Inc. ( HPI ), and the team members, I.e., Tin Garcia, Vince Marlili, Ceddie Urmenita and Macky Sacmar, and Paul Baste. (Correspondent Sara C. Castor)

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