Suzuki Philippines Inc., the country’s pioneer subcompact car distributor, marks another first as it starts H2 of 2019 with another milestone. For the month of July, SPH grabs the 4th place among top automotive brands for the month-to-date and climbs to the 5th spot for the year-to-date ranking in the industry, the highest in the history of the brand with a 41% sales growth vs last year.
SPH closed the first half of 2019 on a high note, posting 14 percent sales growth over the same period last year. “We started the year on the right foot and strengthened our efforts in Q2 to reach more Filipino customers. Our aggressive and strategic marketing campaigns are key in pushing up our position both in the Philippine automobile industry and CAMPI rankings. These achievements reflect the Filipinos’ growing trust in our brand and the quality Suzuki cars that we provide. We are more driven now more than ever to bring only quality driving experience in every Suzuki ride,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.
Committed to giving quality driving experience to every Filipino, SPH continues to assure the market with best-performance vehicles such as the New Ertiga, Swift, Celerio, Dzire and Vitara. These top-selling Suzuki vehicles collectively contributed 77 percent to total H1 2019 sales.
The top-favorite 7-seater family vehicle Ertiga is still the number one best-selling Suzuki vehicle in this year’s lineup with a 34 percent share of sales. The introduction of the new Ertiga Black Interior ramped up sales even further. Its fuel efficiency and spacious interior complement the elegance and modern style, giving the Ertiga a strong edge over its competitors.
Following Ertiga as a top-selling Suzuki vehicle is the hatchback well-loved by millennials. The Suzuki Swift contributed 13 percent to overall sales for the first half of the year.
The Celerio ranks third among Suzuki’s top-selling vehicles with an 11 percent shares of sales. Powered by a three-cylinder 1.0-liter DOHC engine, the hatchback is available with either a five-speed manual transmission or a Continuous Variable Transmission (CVT), making it the first model in its segment to offer CVT. Its compact design surprises with an interior that provides ample space, legroom and storage for stress-free driving.
SPH buckles up for continued strong growth these succeeding months with more targeted marketing strategies. Besides continuous efforts to bring the vehicles closer to the target markets through product displays and test drives, SPH reinforces its presence in the transport scene through active campaigns and promotions, including for those in the transport vehicle service (TNVS) ecosystem.
SPH makes ride sharing a more comfortable experience not just for drivers but for the commuters as well with the Suzuki Ciaz. A reliable partner on the road, the Ciaz runs on a refined K14B engine and has a lightweight and aerodynamic body for enhanced efficiency. Its roomy and ergonomically designed interior ensures a safe and comfortable ride for both the driver and passengers.
Spurred by the back-to-back successes in H1 2019 and with consistent marketing efforts, Suzuki Philippines warms up for a much more exciting initiatives for the remaining months of the year. These include the ongoing series of Auto Festival exhibits at SM City General Santos (September 21-22) and SM City Davao (October 26-27).
The brand will continue delivering on its commitment to provide only good-quality vehicles to provide Filipinos with the best driving experience and bring them closer to the Suzuki way of life.
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