Suzuki Moto Dominates Commuter Underbone Segment, Total Sales Up by 36% in Q1

BUSINESS
May 13, 2019

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Suzuki Motorcycles - a division of Suzuki Philippines Incorporated, and one of the big four Japanese motorcycle manufacturers in the country, showed a strong start in terms of volume sales this 2019 as reflected on Motorcycle Development Program Participants Association, Inc.’s (MDPPA) data. This is after the brand’s 1st quarter sales records indicate a growth of 36%, which is even higher than the total combined sales growth of its members (Honda, Kawasaki, Suzuki and Yamaha) posted at 22% versus last year. This very impressive performance also demonstrates that Suzuki, which will be celebrating its 100th year in 2020, attained the biggest growth of 2% in Philippine market share, among the four Japanese manufacturers compared to 2018.
    
These results are brought about by the brand’s sales achievement in the Underbone and Scooter categories as a by-product of the brand’s integrated sales, marketing and brand communication strategies. The records affirmed Suzuki as now the most preferred Underbone maker in the Philippines, with 45% market share in the said category, due to the steadfast domination of the Underbone King - Raider R150 and the No. 1 Selling Underbone Motorcycle in the Country (Underbone Leisure Category) - Smash Stylish Colors. The data also shows the very warm welcome of the Filipinos to the Skydrive Sport, which is Suzuki’s latest offer at the Scooter segment. Launched in August last year, this ride is perfect for beginners and young riders, and is instrumental for the Japanese giant’s growth of 357% in the Scooter category.
    
Kicking off the year with this data, Suzuki Philippines Incorporated, which is also one of the top performing markets among all Suzuki motorcycles’ subsidiaries in the world, is off to a bright and optimistic 2019.


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