Motorcycle Industry Continues Upswing, MDPPA Achieves 21% Growth in 2018

BUSINESS
April 1, 2019

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The Motorcycle Development Program Participants Association Inc. (MDPPA), an organization of premier motorcycle brands in the Philippines, namely: Honda, Kawasaki, Suzuki and Yamaha, has recently released its final tally of motorcycle sales in 2018. The MDPPA achieves 21% annual sales growth with a total of 1,580,926 units sold last year. The total sales figures were broken down into five market segments: Underbone or Moped (MP), Backbone or Business model (BU), Scooter (AT), Street or Standard (ST) and higher displacement motorcycles over 250cc (Others).
    
Leading the pack in terms of sales is the scooter segment at 577,722 units. This translates to a 48% sales growth from 2017. Coming in second is the Backbone model segment, having 494,842 units sold.Previously the best-performing segment, it still attained a solid 13% growth. While the moped segment only achieved a modest 1% growth, these motorcycles still sold steadily at 494,842 units. Street or Standard segment showed 15% increase having sold 69,627 units. 
    
With the prevailing market forces, the MDPPA expects the upward trend in motorcycle sales to continue as it forecasted a 20% increase in sales in 2019. As the motorcycle rider population grows, the MDPPA stays committed to its advocacy on road safety for the benefit of their even expanding customer base. As a member of the Federation of Asian Motorcycle Industries (FAMI) and the International Motorcycle Manufacturers Association (IMMA), the MDPPA adheres to strict international standards with regards to the quality of its products and is constantly working with relevant government agencies to help establish policies that aim to improve the lives of the motorcycle riding public.


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