Ertiga Continues to be the Best-seller in Suzuki PH Stable

BUSINESS
August 12, 2019

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Suzuki Philippines Inc. (SPH), the country’s pioneer subcompact car distributor, closes the first half of 2019 on a high note, posting 14 percent sales growth over the same period last year and climbing to the sixth spot in the local automobile industry ranking and fifth place in the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) ranking.
    
“We started the year on the right foot and strengthened our efforts in Q2 to reach more Filipino customers. Our aggressive and strategic marketing campaigns are key in pushing up our position both in the Philippine automobile industry and CAMPI rankings. These achievements reflect the Filipinos’ growing trust in our brand and the quality Suzuki cars that we provide. We are more driven now more than ever to bring only quality driving experience in every Suzuki ride,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.
    
Committed to giving quality driving experience to every Filipino, SPH continues to assure the market with best-performance vehicles such as the New Ertiga, Swift, Celerio, Dzire and Vitara. These top-selling Suzuki vehicles collectively contributed 77 percent to total H1 2019 sales.
    
The top-favorite 7-seater family vehicle Ertiga is still the number one best-selling Suzuki vehicle in this year’s lineup with a 34 percent share of sales. The introduction of the new Ertiga Black Interior ramped up sales even further. Its fuel efficiency and spacious interior complement the elegance and modern style, giving the Ertiga a strong edge over its competitors.
    
Sporting a fiercer look and boasting maximum functionality, the all-new Ertiga combines strength and elegance in a compact body, allowing Filipino families to go on adventures and seize the day in style. 
    
The upgraded 7-seater MPV features a taller nose and a wide and elegant front grille. The lower roof side extends the head room while providing a more stylish side view. The integrated lower grille and fog lamps add a sense of stability and make the car look edgy. Deeper curves on the side and shoulder and character lines were added to reflect robustness and a stronger presence. 
    
The interior of the all-new Ertiga is designed with sophistication and flexibility in mind. The new steering wheel has a flat bottom for better leg clearance while the gauges are painted with metallic chrome for a sleeker look. The seats have a deep curb with the fabric showing a 3D effect.
    
The all-new Ertiga offers new comfort features to help make traversing Metro Manila traffic more bearable and pass the time away more pleasantly. The improved MPV has larger passenger legroom with the increased tandem distance of the 3rd row seats. For added relaxation, the third row has more headspace while the seats are designed with a reclining and tilt-down mechanism up to 16 degrees. 
    
For better ventilation and convenience, a rear AC was installed to keep the 2nd and 3rd row passenger comfortable. Small storage spaces are also added all around, including a coin holder, ventilated cup holder, improved center console and door pockets, to accommodate more hand-carry items.
    
The all-new Ertiga comes in a light yet highly rigid body, thanks to Suzuki’s new generation platform, the HEARTECT. The new frame effectively disperses impact energy to improve safety while reducing noise and vibration.
    
Another notable feature is the Total Effective Control Technology (TECT), which scatters collision energy across the vehicle frame to mitigate damage to the car and passengers. 
    
“All the upgrades on the new Ertiga are designed to give Filipino riders the confidence to enjoy every adventure knowing they and their family are safe and comfortable. Beyond making technological improvements on our vehicles, our goal is to always ensure that our customers have an optimum driving experience,” added Suzuki.
    
The all-new Ertiga is priced starting with GA at 728,000 PHP, GL MT 848,000, GL AT 888,000 and GLX at 978,000. It comes in 7 colors: Pearl Glorious Brown, Metallic Magma Gray, Pearl Burgundy Red, Prime Cool Black, Metallic Silky Silver, Pearl Radiant Red and Pearl Snow White
    
Following Ertiga as a top-selling Suzuki vehicle is the hatchback well-loved by millennials. The Suzuki Swift contributed 13 percent to overall sales for the first half of the year.
    
The Celerio ranks third among Suzuki’s top-selling vehicles with an 11 percent shares of sales. Powered by a three-cylinder 1.0-liter DOHC engine, the hatchback is available with either a five-speed manual transmission or a Continuous Variable Transmission (CVT), making it the first model in its segment to offer CVT. Its compact design surprises with an interior that provides ample space, legroom and storage for stress-free driving.


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