motoring

Suzuki Philippines boosts strong performance in 2 quarters; introduces New Vitara 

November 4, 2019

MANILA, Philippines – Consistent with its strong performance for the first two quarters of the year, pioneer compact car distributor Suzuki Philippines (SPH) finishes the third quarter with positive growth yet again, enabling the company to post 19 percent sales growth for the first nine months of the year over the same period in 2018. The continued sales increase is the result of the brand’s strategic marketing efforts, which emphasize numerous promotions and interactive events and are aimed at boosting product visibility. SPH hopes to ride on this strong market and brand momentum to further strengthen its position in the market through the remaining months of 2019. “Suzuki’s current standing in the Philippine automotive industry is a significant milestone for the brand. After securing the 4th spot in the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) ranking – the highest rank in the brand’s history – and climbing to the 5th spot in the local automotive industry roster last quarter, we at Suzuki Philippines can definitely say that 2019 has been a monumental year for the brand,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki. “These back-to-back achievements further fuel our drive to deliver on the brand’s promise of quality driving experience with every Suzuki vehicle,” he added. Top sales drivers: Ertiga, Swift, Celerio The Ertiga, Swift and Celerio continue to excite and stimulate the market as Suzuki’s best-selling vehicles. The three award-winning models combined accounted for 56 percent of total sales from January to September this year. The well-loved family vehicle Ertiga still dominates the Suzuki auto sales chart with a 34 percent share. This 7-seater vehicle fortified its position as the top-favorite Suzuki vehicle with the release of the Ertiga Black interior version, which drove sales up even further. Aside from its fuel efficiency and spacious interior that complement the body’s elegance and modern style, the Ertiga demonstrates good engine performance that is powerful and cost-efficient, making it an ideal vehicle for practical Filipino families. Swift kept its position as the second top-selling Suzuki model with an 11.4 percent share of total sales. This hatchback remains the millennials’ top choice among Suzuki vehicles. With its sleek and stylish design that is very recognizable on the road, millennials can definitely identify with this fun and compact Suzuki hatchback. Accounting for 11 percent share of sales, the Celerio ranks third among Suzuki’s top-selling vehicles. This hatchback, known for its space and roomy dimension, can accommodate up to 254-liters worth of cargo with an uncompromised 5-seater capacity. Alongside its remarkable fuel efficiency that ups the ante for its category.  SPH debuts New Vitara to Philippine driving arena Another vehicle from Suzuki Philippines that stunned the market this year and won the 2019-2020 Auto Focus Media’s Choice Awards’ Compact SUV of the Year: Best Value for Money award is the Suzuki Vitara. Committed to continue its legacy and stand firm to its promise to provide value-packed and affordable products to more Filipinos, Suzuki proudly debuts the improved and upgraded New Vitara. This CBU Unit from Magyar Suzuki Corporation (MSC HUNGARY) is available in GL+, 6 speed Automatic Transmission and GLX, 6 speed Automatic Transmission variants.  Suzuki has made several improvements and upgrades in both the exterior and interior of the New Vitara. It is now equipped with newly designed grills, lower bumpers and new rear combination lamps, all of which create an expressive exterior. The new stylish suede front and rear seats, cluster meter and premium-feel cabin create a comfortable yet stylish interior vibe. “The New Vitara will surely appeal to car enthusiasts looking for an improved version of the classic Suzuki vehicle. It is our pleasure to bring another modified Suzuki vehicle to the Philippines. The New Vitara will certainly deliver an exceptional driving experience to Filipinos – the Suzuki way,” shared Keiichi Suzuki.For more information about Suzuki Philippines and its automobiles, please visit www.suzuki.com.ph and like them on www.facebook.com/SuzukiAutoPH.     About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycles and distribution of compact vehicles and outboard motors. Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability. www.suzuki.com.ph

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Taiwan Excellence Returns at Taiwan Expo 2019

October 23, 2019

With Technology and Smart City Concept  The Taiwan Excellence Pavilion is creating a major buzz during the Taiwan Expo 2019, held in Davao for the first time, as visitors are treated to some sterling products and hi-tech gadgets. The overwhelming response received during the first edition of the Expo urged the participation of Taiwan Excellence this year as well. The two-day expo on the 8th and 9th of November will showcase products from more than 15 brands in the field of AI Robot, Unmanned aerial vehicle systems (UAV), and smart city solutions.  Taiwan Excellence is the highest mark of distinction bestowed upon the best of Taiwanese innovations since 1993 and has honored many innovators over the past 27 years. The aim of the award is to encourage continual innovation in product quality, design and image; and winners of the coveted title are selected on multiple strict criteria including their R&D, design, product quality, and marketing model. In recent years, Taiwan Excellence has made itself known in the Philippines through various activities such as Taiwan Excellence 3x3 Hoop Challenge, exhibitions in shopping malls and leading trade shows. These hands-on interactions are a hit with Filipinos and have helped to extend the reach to businesses and consumers. Taiwanese technology has always been well regarded internationally and Taipei City was even ranked by Business Insider as Asia’s most high-tech city for two consecutive years in 2017 and 2018. Taiwan’s solid R&D, excellent design track record and production capabilities are instrumental in its success and Taiwan Excellence recognizes the best of the best. During the two-day event, the Taiwan Excellence pavilion will prove to be a major highlight as it showcases a range of tech products that define the innovation of Taiwan. Coming to Taiwan Excellence Pavilion, visitors will have a chance to individually interact with a series of breakthrough technologies, which span across various categories, including information and communication technology (ICT), home appliances, leisure & health care and smart building solutions. These state-to-the-art technologies are invented to bring a more convenient life and satisfy Philippine consumers. Sharing Smart City Solutions In conjunction with the exiting products on display, the Taiwan Excellence Pavilion organized a smart city seminar, Transform Cities with Technological Solutions from Taiwan, to share Taiwanese experience in this area with Philippine counterparts. Davao has become a well-developed tourist destination in the Philippines and one of the most booming tourist destinations that tourist want to visit. Besides, the government is gearing up to improve its competitiveness in tourism by investing more and more resources for tourism-related service and facilities. During Taiwan Excellence smart city seminar, there will be companies, such as GEOSAT Aerospace & Technology providing smart agriculture solutions with Unmanned aerial vehicle systems (UAV) and Cal-Comp Technology offering AI smart robots for SM Group and 7-Eleven in the Philippines, to share their technological solutions for the smart city. We anticipate to provide different ideas for city planning or city transformation and give people better living or touristic experience by innovative technology and eco-friendly solution from Taiwan.   About Taiwan Excellence The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries. About Taiwan Excellence Mark  The Taiwan Excellence logo is inspired by the pursue of “perfection” and the six interwoven arcs represent the close ties Taiwan has with the global economic system and the interconnectivity of today’s industries while the red color represents the vitality of Taiwanese companies. The six arcs are independent on their own but yet come together to form a strong collective image to represent the way Taiwanese industries complement each other to form a whole. The Taiwan Excellence logo has been registered in 102 countries to date.

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IPC Signs MOA with JZGMSAT

October 14, 2019

Isuzu Philippines Corporation (IPC) and the Jacobo Z. Gonzales Memorial School of Arts and Trade (JZGMSAT) signed a Memorandum of Agreement (MOA) last September.      This was the second MOA signing between IPC and JZGMSAT. The first was on July 3, 2017, wherein IPC donated three mock-up/cutaway engines, and implemented its Diesel Engine Technology Training Program to JZGMSAT students enrolled in the Automotive Servicing course.      In the September 3 MOA signing, IPC turned over two Automotive Lifters, another mock-up Isuzu engine, and five computers. The addition of the Lifters are seen to help the students accomplish their NC3 Automotive Servicing accreditation. After the signing, JZGMSAT trainees performed a demonstration of their servicing skills. Alumni of the JZGMSAT Automotive Servicing course were also on hand to convey their special message during the formal signing ceremonies.      IPC President Hajime Koso remarked during his speech before students and guests at the signing ceremony that, as IPC has remained true to its mantra of being “Your Responsible Partner”, it has always prioritized efforts to contribute “to the progress of society.”      “Without a progressive society, no business will grow. IPC’s goal, then, is to help create a knowledge-sharing culture in the Philippines. That is why, we invest on knowledge. Knowledge inspires innovation. Innovation, on the other hand, is the key to a progressive, healthy economy,” Mr. Koso said.      IPC first trained 12 CALABARZON-TESDA Automotive Trainers on Diesel Engine Technology at the IPC Plant in June 2017, in preparation for the first MOA between IPC and JZGMSAT. The full implementation of the training program for the initial batch of 114 JZGMSAT students was held July 2017 to May 2018.      The training program covered topics such as: Direct and Indirect Fuel Injection; Valve trains; Carbon Dioxide Reduction Technology; Common Rail Fuel Injection, and; Engine Management System.      The new MOA will add the Isuzu PUV Modernized Jeepney Model Product Review to the training program scheduled for 2020. This includes topics on the main features and specifications of the modernized Isuzu PUVs, and a familiarization of their drivetrain and under chassis components.      Under the new MOA, IPC will also provide an opportunity to qualified JZGMSAT students for possible employment in Isuzu dealerships that need technicians. The MOA signing was witnessed by representatives of IPC, JZGMSAT, and the Technical Education and Skills Development Authority (TESDA). Signing the MOA were IPC President Hajime Koso, JZGMSAT Vocational School Administrator III Benito Reyes, and TESDA Regional Director Florencio Sunico, Jr.

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Isuzu Celebrates 5th Year of mu-X with Limited Edition mu-X Boondock

October 14, 2019

Five years after its market introduction, Isuzu Philippines Corporation (IPC) hosted a special Grand Family Event to celebrate its best-selling SUV, the Isuzu mu-X.      Held at the Filinvest Tent Alabang, IPC invited some 300 Isuzu vehicles coming from their big car clubs – Team Isuzu Pilipinas, Team Isuzu Car Enthusiast and mu-X Owners Philippines in a whole day of fun and activities like the car club motor show, mini games, parts & accessories display, Isuzu iconic vehicle display and a free concert at the end of the day.      “Introduced in 2014, the Isuzu mu-X became an instant hit to Filipino families nationwide, mainly due to its excellent performance, elegant styling and outstanding comfort – factors that are very important for a family vehicle,” said IPC President Hajime Koso.      During the event, IPC also introduced its latest addition to the mu-X line-up, a limited 5th year anniversary edition, the Isuzu mu-X Boondock. The Isuzu mu-X Boondock is more than just aesthetics, its lift kit suspension and off-road tires are designed for off-roading performance.      The Boondock Edition is based on the popular mu-X 3.0L LS-A. Equipped with upgraded features to increase ride height to 247mm and get that off-road look that the Boondock is known for. Running on the ever reliable 4JJ1-TC Blue Power Engine, the mu-X Boondock can provide 177PS maximum power and 380 N-m maximum torque, that is EURO 4 compliant.      Completing its off-road look, the new Isuzu mu-X Boondock comes with a gray over fender, newly designed front bumper, steel step board with Boondock logo and a fully functional roof rail with cross bar, perfect for family road trips.      “Isuzu mu-X Boondock Limited Edition is truly as special treat to the mid-size SUV market. Coming from the success of the Boondock Series, this variant is a great addition to the mu-X line-up. Which has proven its outstanding performance, impressive design, comfort, safety and over-all reliability as family vehicle in the past five years,” Koso added.      Available in 4×2 automatic transmission, the mu-X Boondock comes exclusively for Havana Brown body color.

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Nissan Cagayan de Oro hosts Patrol Royale night

October 14, 2019

NISSAN Cagayan de Oro under president Jefferson Rolida brought to Cagayan de Oro last October 11 top executives of Nissan Philippines led by president and managing director Atsushi Najima for the Nissan Patrol Royale night.      The event at Grand Caprice Restaurant was meant to introduce to the public in Cagayan de Oro City and nearby areas the new 2019 Nissan Patrol Royale which is the latest iteration of the Patrol line.      Along this line, exclusive discounts and financing schemes were offered on the day of the event only and to entice the public, a 50” LED smart television set and five action cameras were raffled off to the participants.      Nissan Philippines also brought to the venue the winners of the recently concluded Miss Asia Pacific International 2019 – grand winner Chaiyenne Husiman, first runner-up Eonna Constanza, second runner-up Jessica Cianchino and fourth runner-up Fiorella Cortez Arbenz to spice up the event.      The new 2019 Nissan Patrol Royale is part of Nissan’s Intelligent Mobility series.      “We’re using new technologies to transform cars from mere driving machines into partners. Together, the journey is more confident, connected and exciting. It’s a future already taking shape in the Nissan you drive today,” remarked Najima.      The new 2019 Nissan Patrol Royale is made with more power. Dominate your drive with a maximum power of 400 hp/5,800 rpm and a maximum torque of 560 Nm/4,000 rpm.      Control your drive with a seven-speed transmission that can shift to a manual shift mode. Relax inside the luxurious cabin with interior trims and premium leather seats, now with a tan option. Enjoy your ride with the 8” multisource entertainment system equipped with BOSE premium audio and smartphone connectivity.      Using a virtual 360-degree bird’s eye view that provides a full perspective while parking, the onboard cameras give you visual and audible alerts when the system detects movement around your vehicle. In reverse, the display helps you see what’s directly behind you while the overhead view helps with smaller objects that may be hidden below your window. The side is a great help for seeing how close you are to the curb. With a front and overhead view, you know just how far to pull up without going too far. This is Intelligent Mobility at work.      Nissan Cagayan de Oro is located at Elipe Park, Rodolfo N. Pelaez Blvd., this city.

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Suzuki PH Unleashes the All-new Katana

October 14, 2019

Suzuki Philippines Inc. (SPH), together with Wheeltek, unveiled the much-awaited all-new Katana during the recently concluded Moto Heritage Weekend 2019.       Forged to perfection and polished to a magnificent radiance. Engineered to provide maximum control and optimum performance. Finely crafted to take riding pleasure to a new level. The Suzuki Katana is destined to create a new legend.      From the sharp lines and highlights defining the length of its body to the rider-friendly performance of its 110kW (150PS) engine, every detail of the Suzuki KATANA speaks of distinctive beauty.      While its design cues pay due homage to the iconic GSX1100S Katana, which stole the hearts of riders around the world in 1981, the Katana is a thoroughly modern machine that is breathtaking to behold and inspiring to ride.      The Japanese katana is beautiful to gaze upon and unbelievably exciting to wield. The epitome of fine craftsmanship, this famed sword combines sophisticated Japanese aesthetics and pure beauty into a sharp design. These characteristics made it the perfect motif for the Suzuki Katana.      The Katana also symbolizes well Suzuki’s uncompromising commitment to craftsmanship. Suzuki’s dedication to creating distinctive beauty includes paying due respect to tradition while at the same time aiming to incorporate the latest advances in styling and technology. Built to delight and polished to perfection, the Suzuki Katana is ready to forge the path to a new era of riding excitement.      Distinctive styling points abound. The LED headlight and LED front position lights accent the sharp lines of the cowling that covers the custom-designed instrument panel. The sleek two-tone seat is comfortable, and the seat strap provides the passenger with a good grip. The tail light features a striking lighting pattern, and the satellite rear fender extending from the swingarm complements the clean, compact and sharp look of the rear. All this is complemented by the Katana’s upswept black muffler.      Japanese swordsmiths devote countless hours to repeatedly forging, hammering, folding and welding raw steel to achieve the right balance needed for the blade to perform optimally. This process is absolutely critical in achieving the desired result.      Fired by the same spirit, Suzuki’s development team tested and tuned each component time and again until they were satisfied the Katana would deliver the optimal balance of power, comfort and control.      At the heart of the Katana’s powerful performance is a custom long-stroke version of the legendary fuel-injected 999cm3 inline-four engine that first proved itself on the 2005-2008 GSX-R1000. Its broad torque output range combines with a new throttle control that delivers this power smoothly. Both the induction roar and exhaust note are tuned to heighten the visceral sense of riding pleasure, while also contributing to performance and combustion efficiency.      Putting this power on the road in a controllable, effective manner is a back-torque-limiting clutch, Suzuki’s three-mode traction control system, and new tires with a tubeless inner structure designed exclusively for the Katana. FUJICO disc brakes with Brembo front brake calipers and an Antilock Brake System (ABS) provide reliable and predictable stopping power.      The all-new Katana is available at an SRP of P 817,000.      Source: www.globalsuzuki.com

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