motoring

D-MAX Boondock Debuts in ‘Open House’ as Part of the “I Love Isuzu” Campaign

June 4, 2019

A month after the festive and successful launch of the “I Love Isuzu” campaign last April 25 at the Festival Supermall in Alabang, Muntinlupa City, Isuzu Philippines Corporation (IPC) shifts the celebration a bit further south at Isuzu Santa Rosa.      The focus of the “Open House” has now been the launch of the new Isuzu D-MAX Boondock.      The “Open House” concept, part of the “I Love Isuzu” campaign, makes Isuzu Santa Rosa dealership, its vehicle roster and aftermarket services, closer to its customers and potential buyers by way of fun and engaging activities, contests and promotions; the introduction of the new D-MAX Boondock.      The festivities started early with the motorcade of 24 vehicles drumming up excitement along the designated route from a Shell station in Biñan going to the dealership.      The D-MAX Boondock was finally revealed after IPC Product Planning Head Robert Carlos described the new and exciting details about the pick-up. Based on initial feedback by customers and members of the D-MAX Club coming from Team Isuzu Pilipinas and Team ICE in attendance, the D-MAX Boondock Edition packs in more of the tough, durable, and powerful persona that truly befits its name, its intended natural habitat.      The D-MAX Boondock Edition fits the utilitarian vehicle profile sought after by the premium lifestyle, with its higher ride height of 247 mm, 1, 900 mm overall height, off-road look, and a muscular stance that looks tough enough for anything that comes its way.      Based on the popular D-MAX 3.0L LS, the D-MAX Boondock Edition is fitted with 265/70 R 17 All-terrain tires wrapped around black alloy wheel R17 rims. This all-terrain tire has been engineered to provide ultimate traction across various conditions, whether rolling down the highway or leaving the pavement behind.      Monotube nitrogen-charged performance shock absorbers ensure instantaneous response to changing road conditions and offering faster damping reaction. As a result, improved steering control on different terrain and driving conditions is achieved.      The steel side steps not only give easy access but offer valuable protection to the pick-up body. The honeycomb design with the Boondock logo also helps in no-fuss cleaning and provides better traction during ingress and egress.      To complement the overall look, the D-MAX Boondock Edition is equipped with roof rail, cargo extender, rocker panel, over fender, and a massive Boondock decalinstalled at the tailgate.      Of course, the D-MAX Boondock Edition walks the talk, with its powerful, Euro-4 emissions rated 4JJ1-TCX 4-Cylinder in-line Blue Power 3.0-liter diesel engine with turbo intercooler and VGS Turbo Charger mated to a 6-speed manual transmission with gearshift indicator or a 6-speed automatic transmission with sequential shift. The D-MAX Boondock Edition is able to generate maximum power outputs of 177 PS at 3,600 RPM and 380 Nm of torque at 1,800 to 2,800 RPM.      Available in Cosmic Black and Galena Gray colors, the Isuzu D-MAX Boondock Edition is priced at P1.390 million for the D-MAX 3.0 4×2 LS MT Boondock, and P1.455 million for the D-MAX 3.0 4×2 LS AT Boondock.      Beyond the debut of the Isuzu D-MAX Boondock Edition, the “Open House” in Isuzu Sta. Rosa underscores how valuable Isuzu customers and the Filipino motoring public are to IPC, and it shows once more in the “I Love Isuzu” campaign in the dealership.      The “I Love Isuzu” campaign has entailed months of research, planning, and collaboration among IPC and its dealers, business partners, suppliers, and the various Isuzu auto clubs across the country. The campaign perfectly represents IPC and continues the good relationship with long-time clients and partners.      The “I Love Isuzu” campaign has hinged on not just Isuzu vehicles’ exceptional durability, reliability, power, performance, and fuel-efficiency, but also on the entire motoring lifestyle experience of their owners and their families and friends, the kind of lifestyle experiences that have evolved into fond memories throughout the decades.      Isuzu Sta. Rosa’s “Open House” as an integral part of the campaign, has lined up various activities and rewards schemes for its clients, customers and stakeholders, including: Special 10K worth of Isuzu Parts Coupon for closed transactions, 3K worth of SHELL Fuel Voucher for every successful referral offered to existing clients and 20% Isuzu Genuine Parts Discount. In addition to this, a whole day of bankers’ and client test drive, Fleet Service Clinic and open service shop for clients.      To know more about IPC’s “I Love Isuzu” campaign, upcoming Isuzu Dealer Open House schedules, and the D-MAX Boondock Edition as well as the complete roster of Isuzu commercial vehicles and light commercial vehicles, visit your nearest Isuzu dealer or log on to www.isuzuphil.com.

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Yamaha Sight Saferun South Luzon Edition Concludes with a Record-breaking 147 Kilometers Per Liter

June 3, 2019

Yamaha Motor Philippines Inc. concluded the South Luzon edition of the Yamaha Sight Saferun Challenge. The Grand Finals was held in Naga, Camarines Sur with the Top 10 finishers of each leg. The best record was achieved in Legaspi with 147 Km/L and the outstanding fuel efficiency of Yamaha Sight was a feat bound to repeat itself.      This challenge was a partnership among Yamaha Motor Philippines, Motortrade Nationwide Corporation, and Adventure Team Pilipinas, which facilitated the competition. All with the goal of providing the Filipino rider the best in fuel efficiency. The Yamaha Sight combines its practical design with specialized technology to save riders as much as possible in their trips without sacrificing performance. Its fuel-injected engine and powerful disc brake are precisely crafted for a highly efficient ride.      The finals presented a 189 KM route that stretched from RevZone Naga to Polangui, then looping back after reaching Legazpi. Miguel Ocinar, the youngest rider in the competition and broke the previous record, accomplished the feat again with 147 Km/L to set the bar of the South Luzon chapter. He was followed by Junmark Geronimo who bested his old record of 137 Km/L in the 3rd leg and upped it to 141 Km/L, Andrew Roman rounded out the top three with an impressive 140 Km/L.

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MAXXIS PH Launches New Set of Motorcycle Tire Patterns at the Onset of Rainy Season

June 3, 2019

Staying true to its promise of providing premier products that cater to every kind of customer, MAXXIS comes out with a fresh set of tires specially designed for braving both wet and dry weather. The M6161-W, MA-G1 and MA-ST all feature enhanced grip on wet roads while the Extramaxx M6233 and M6234 are equipped with an aggressive tread pattern designed for easy water dispersion.      “MAXXIS Tires is more than happy to bring its top-of-the-line products, which highlight safety and performance, to the Philippines, a country that has diverse terrains. Knowing that we can address the specific usage conditions of Filipinos makes us more eager to broaden our local product portfolio. We are confident that our new motorcycle tires are just what Filipino riders need for them to go further,” shares MAXXIS Tires Sales Director, Jaybee Atanacio.      The M6161-W, which was launched in the country last March, leads the pack with its directional tread pattern for greater maneuverability on both wet and dry roads. This underbone fit also features good water dispersion and cornering traction.      The all-new MA-G1 and MA-ST, the latter is an improvement on the MA-F1 tire, are ideal for scooter enthusiasts and meet the needs of both urban and sports riders. Designed with superior cornering grip and traction for better control and stability, these tread patterns ensure safety even during high-speed rides. They are built with a special rubber compound that provides strong pull and grip when cornering in all angles.      The Extramaxx M6233 and M6234 are the tires motorcycle sports challengers need to own the race track and highways. Their exceptional grip, control and stability guarantee safe and smooth rides, thanks to the modified solution-styrene butadiene rubber (S-SBR) reinforcing agent used in the tire material. Their tread pattern is designed specifically for instant water dispersion, enabling the wheels to overcome bad weather. These tires are recommended for scooters and underbone bikes.      The M6161-W, MA-G1, MA- ST, and Extramaxx M6233 and M6234 are the latest in the MAXXIS Motorcycle Tires product line in the Philippines, joining the current top choices for underbone motorcycles, MA-FD & MA-ST2.

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Nissan Seals Partnership with Shell to Give Customers a Chance to Win 5-year Fuel Supply

June 3, 2019

Nissan, the Philippines’ third largest automaker in automotive sales, is partnering with Shell Fuels to give customers in the Philippines a chance to win free fuel for five years. The initiative is part of several customer-focused activities developed by the two global brands.      “Today, it’s all about the customers. It’s about giving them our best products and services – cars and fuels that work best together,” said Kit Bermudez, Shell National Sales Manager and Marketing Manager for Retail. “If you have an entry level vehicle that needs fuel efficiency, we have Shell FuelSave. If you have a Nissan Patrol and need power and performance, we also have the Shell V-Power. There’s always a Shell fuel that works great with whatever your drive is.”      Nissan Philippines General Manager for Marketing Dino Obias, said that this partnership will create significant impact for both brands, particularly recent with fuel price rises, through initiatives that show how Nissan and Shell can collaborate to make journeys even better for motorists.      “At Nissan, our customers always come first. And that is why we are supporting them by creating a retail campaign that gives them a chance to win free fuel for five years,” explained Obias. “Starting with this, we are subsequently looking forward to continuing our partnership with Shell in the months to come.”      Under the Shell-Nissan partnership, all customers who purchase a participating Nissan model via cash or bank purchase order of financing will be automatically entitled to join the raffle promo.      A customer will get a chance to win Free Shell Fuels with the corresponding prizes (whichever comes first):      –Five years or P500,000 worth of Shell Fuels      –Three years or P300,000 worth of Shell Fuels      –One year of P100,000 worth of Shell Fuels      This raffle promotion can be availed on top of all other existing or ongoing Nissan Promotions from April 1 to June 30, 2019. For more information on this offer, visit www.nissan.ph/latestdeals.

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An Uplifting Driving Experience – Suzuki Swift GLX CVT

May 18, 2019

Suzuki is known for their vehicle models that create a cult following. One model in particular is the Suzuki Swift. Now in 4th generation, it has undergone some changes in styling cues but has retained the endearing boxy silhouette that came to define its character. The result is an overall styling that appears muscular yet compact. The blacked-out pillars create the look of a floating roof and wrap-around windows. The eye-catching 16-inch polished alloy wheels completes the whole package.      The Swift is propelled by a 1,197 cc 4-cylinder DOHC gasoline engine which produces 82 HP @ 6,000 rpm and 113 nm @ 4,200 rpm. The engine was re-designed to reduce friction and improve combustion for better fuel economy. To further emphasize Suzuki’s commitment to efficiency, the Swift is now fitted with a continuously variable transmission (CVT). I have spent most of my time driving it in stop-and-go urban traffic and I was still able to achieve around 12 kilometers per liter. This car, however, is not only about saving fuel but about having a fun driving experience as well. Engaging the Sport Mode on twisty mountain roads beyond city limits, I managed 10 kilometers per liter. As with its predecessors, this Swift’s handling is spot on and it inspires confidence when taking corners at higher speeds. The trade-off is a firm ride, though the set up on this one felt better at smoothing out the bumps compared to those in the previous generations.       Since most of us spend a lot of time sitting in traffic, Suzuki equipped the Swift with amenities to help keep each trip a pleasurable experience. Some of which are only available in vehicles at higher price points. An automatic air-conditioning system maintains a consistent cabin temperature regardless of outside temperature. In fact, it kept the interior surprisingly cool amidst the summer heat we are having now. Keep your passengers entertained with the 8-inch Infotainment System Display. The screen is strategically placed to minimize glare and the sound quality is excellent. You will be able to hear every line in your favorite movie clearly despite the traffic noise. One feature that is not usually available in cars in this category is the Cruise Control, which is a big plus when driving on tollways. You won’t have to keep looking at the speedometer to maintain the proper speed so you won’t take your eyes off the road. In my experience, it also helps in fuel economy.       What I personally appreciated about the Swift is its D-shaped steering wheel. Not only does it add sporty appeal, it also leaves more vertical leg room for taller drivers like myself. It does partially block my view of the speedometer, though, even after adjusting the tilt of the steering wheel. The instrument panel consists of analog speedo and tachometer, and a trip computer display that reads out real time fuel mileage. As Suzuki generously endowed the Swift with creature comfort features, they also did not scrimp on safety features as well. All Swift variants are equipped with anti-lock brakes with EBD function. Dual front air bags come as standard too. The GLX variant I have tested also has parking sensors and reverse camera which helped me ease into those tight mall parking spaces.       The all-new Swift has a 242-liter trunk space, quite generous for a car this size. The second row also has a 60/40 folding configuration for more versatility. With the second row completely folded, you get 556 liters of cargo space. Not bad, for a cute little hatch. The all-new Swift is available in three variants: GL MT, GL CVT and GLX CVT. Price starts at P 755, 000. If you are in the market for an economical daily ride that offers a driving experience befitting its marketing slogan, then the all-new Swift is worth looking into.

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Suzuki PH Closes Q1 2019 With Consistent Growth, Ertiga Remains the Best-seller in Product Line-up

May 13, 2019

Suzuki Philippines (SPH), the country’s pioneer compact car distributor, wrapped up the first quarter of the year with consistent sales growth, securing the 6th spot in the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) roster.       The Ertiga remains the brand’s best-selling vehicle, accounting for 33% of the total sales for the quarter. The Celerio came in second with 12.3% of sales while the Dzire contributed 11.6%.       SPH’s strong performance this first quarter comes on the heels of a successful 2018, which marked strong sales, expansion in key cities across the country and back-to-back recognitions from several renowned award-giving bodies.       “We started 2019 consistent and stable, and so far, we have maintained our momentum. Our performance at the start of the year is setting the pace for the rest of 2019. We are confident of achieving substantial sales growth and reaching more customers through aggressive marketing efforts and nationwide promotional campaigns,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.       Three of the most sought-after models in the Philippine automotive market and the company’s top-selling vehicles in recent months, the Ertiga, Celerio and Dzire collectively boosted sales for the first quarter of 2019.       With 33% share of total sales for the quarter, the top favorite family vehicle Ertiga remains the best-selling Suzuki vehicle. The launch of its black interior model in February helped spur sales even further for the Ertiga. The 7-seater MPV combines elegance and strength, blending modern style and maximum functionality to let riders enjoy their days in style.       The Celerio retains its place as the second best-selling vehicle with a 12.3% share of sales. This hatchback, known for its space and roomy dimension, can accommodate of up to 254-liters worth of cargo with an uncompromised 5-seater capacity. Alongside its remarkable fuel efficiency that ups the ante for its category.         The Dzire positions itself as another Suzuki best-seller at third place with 11.6% of total quarter sales. C! Magazine’s Best Mini Compact of 2018 awardee is increasingly being recognized in the market as one of the most affordable units in its category.       SPH’s strategic marketing efforts help bring the brand closer to more Filipinos and introduce them to the Suzuki Way of Life!          SPH’s participation and presence at the 2019 Manila International Auto Show (MIAS) last April reflected the brand’s competence in the market by highlighting how its vehicles deliver combined fun, functionality and comfort to give Filipinos optimal driving experience.       During the four-day event, the brand’s most-valued vehicles—the multifunction 7-seater all-new Ertiga, multi-awarded subcompact sedan Ciaz, bold and relentless 4x4 all-new Jimny, well-loved hatchback Swift, exquisite sedan Dzire and stylish SUV Vitara—were available for preview.       In line with SPH’s nationwide advocacy of raising awareness about road safety, Suzuki Safety Scouts encouraged guests at the trade event to join the campaign. Visitors were able to register kids 4 to 14 years old for free to become an official Suzuki Safety Scout.  

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