WHAT MOMS LOOK FOR IN CHOOSING THE RIGHT GROWING-UP MILK FOR THEIR KIDS

BUSINESS
August 28, 2020

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Every mom’s goal is to support their kids with good health, proper growth, and mental development. It’s hard do it alone but with the right growing-up formula milk—the goal is attainable.

Wyeth Nutrition™, manufacturer of PROMIL® FOUR, partnered with the world’s biggest e-community of shoppers – the Home Tester Club (HTC) - to find out what moms look for in choosing the right growing-up milk for their kids.

Home Tester Club strongly advocates helping people make informed purchases by sharing real product experiences. It promotes responsible and sensible shopping through shared conversations and reviews among its members, which consists of shoppers across all ages and product categories.

Last November 2019 to January 2020, HTC conducted a survey among 335 moms (from 20-45 years old, with kids 3 to 7 years old located in Metro Manila) to compare PROMIL® FOUR with other milk brands in a ‘blind’ test and taste engagement. 

Results reveal that 9 out of 10 Home Tester Club moms would switch to PROMIL® FOUR after trial for its taste.

Rina, a mom from Makati City, shares that PROMIL® FOUR’s right amount of sweetness is what her kid loves the most. “As compared to other brands, it provides the exact amount of taste for my kid without needing to add sugar. I have tried other brands of growing-up milk and I didn’t like how they were very sweet”.

Melody, mom to Ava, echoes the concern of most moms about sugar content. “We’ve been looking for a milk formula with less sugar. From my observation, the used glass of [PROMIL® FOUR] milk didn’t attract ants. It also tastes healthier, so I decided that this is the milk that I will give my daughter.”

Maylene couldn’t be happier that Thea, her daughter, finds PROMIL® FOUR not too sweet and really has the milky taste that is just right for the taste buds of kids.

Aside from the taste, mommy respondents agree that another important factor for them in choosing the right milk is the nutrients found in the product.

Jenny shared that her daughter Sherra usually drinks a glass of milk when she gets home from school. At first, her daughter was not enthusiastic when she tasted PROMIL® FOUR. However, it changed after a few more tries, and now her daughter loves it. According to Jenny, “It’s a good transition for me because PROMIL® FOUR offers more nutrients than the other milk brand we’ve been using. We’re sticking with it from now on.”

Another mom named Carla was surprised upon discovery of the nutrient content of PROMIL® FOUR. ”Actually, it’s only now that I learned the kind of nutrients of this product. Wow, there’s a lot! I’m really going to give this milk to [my daughter] Crystal”.

PROMIL® FOUR is scientifically designed with important and essential nutrients to support a child’s proper growth and mental development to help nurture the gift.

In the PROMIL® FOUR Test and Taste challenge, HTC validated the survey with actual reviews of moms who participated in the activity. The result: 9 out 10 Home Tester Club moms in Metro Manila would switch to PROMIL® FOUR after trial. 

What about you, moms? Test and taste your child’s milk to experience the difference yourself.


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