Julie Anne San Jose is fashion-forward, ready to inspire new trends with Lee Jeans

BUSINESS
January 22, 2020

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Lee Jeans unveils latest female ambassador Julie Anne San Jose
            

You name it: acting, performing, songwriting, hosting, she has done and conquered them all. Now, Asia’s Pop Diva and Kapuso multitalented performer Julie Anne San Jose is ready to take on the world of fashion with her influential sense of style as Lee Jeans’ newest female ambassador.

Being used to the glitz and glamour of showbiz, Julie has graced red carpets one after the other with much confidence. What a lot don’t know about her is that off-cam, she prefers to rock denim outfits as it combines comfort and chic at the same time.

Like most of us, Julie’s chosen go-to jeans through the years is Lee. It has become a staple in her wardrobe because of its practicality and for being a durable work-wear maker which makes the brand perfect for her lifestyle as a celebrity.
    
The 25-year-old Kapuso artist embodies the brand with her unapologetic attitude of living life to the fullest—all while having fun. Being one of the Clash Masters of GMA’s all-original Filipino singing competition ‘The Clash’ and a mainstay performer in the weekend variety show ‘Sunday PinaSaya,’ Julie approaches the spotlight with her uncompromising personality.

Lee Jeans has been a cult-favorite over the decades, creating the world’s most iconic signatures of quality, innovation and denim craftsmanship. 

The trend-setting fashion giant is set to release a collection under their new line ‘Lee 101 Plus,’ headlined by Julie, which includes well-structured, fashionable yet versatile pieces that everyone can wear to a casual date or even a night out.

In celebration of Lee Jeans’ 130th anniversary, they will bring collectibles and exclusive anniversary merchandise for the consumers via a pop-up store tour that will kick off in Manila, Philippines and make its way through China, Japan, Thailand and Hong Kong.

To make it more remarkable, they brought Julie to General Santos to visit her fans in a ‘Meet and Greet’ Mall Show at KCC GenSan last November 29.  The event, which featured a pop-up exhibit with fun-filled D.I.Y. activities, was well-attended despite the weather, having hundreds of fans from different areas in the country flew over to GenSan to see and groove with Lee Jeans’ newest female ambassador. 

As the new face of the brand, Julie devotes to resonate Lee Jeans’ undying passion for innovation through fashion-forward OOTDs, inspiring her fans and the Filipinos to look their best and elevate their personal style. (30)

Lee – Over 130 years of Denim Craftsmanship since 1889

Lee is one of the world’s most iconic signatures of quality, innovation and denim craftsmanship. Following the establishment of the H.D. Lee Mercantile Company by Henry David Lee in Kansas, U.S., in 1889, Lee starts on its journey to becoming a legendary denim brand. Over the years, Lee has made history with its many product innovations such as the world’s first-ever zip fly jeans – the 101Z in 1926, the iconic Hair-on- hide leather label and the Lazy S back pocket stitching. From the launch of the 1st Lee bib overalls to the 13oz 101 cowboy jeans, Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant.


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