CITIHARDWARE IN THE NEW NORMAL

BUSINESS
December 1, 2020

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CitiHardware has established its first store in the year 1998 and has expanded to more than 73 branches nationwide. The paramount reason is to help the Filipinos build their homes wisely and easily.
 
Known for offering great value everyday products that you would need for your home-building, do-it-yourself (DIY) improvement projects and construction needs, CitiHardware has more than 70,000 state-of-the-art quality merchandises sourced locally and abroad. The procurement team of CitiHardware is constantly bringing and is always in search for quality products from all over the world. Loyal customers of CitiHardware has recognized that the organization has been true to its mission of providing innovative, cost-effective and high-quality home improvement products to significantly enhance the living standard of the Filipinos.  

Despite the pandemic that the entire nation has been experiencing, CitiHardware continued to expand its branches nationwide and has opened 6 new stores to date as of November 2020. This allows not only for more customers in various localities to access high-quality and affordable home improvement products but will also help the local economy by providing more job opportunities to Filipinos. 

CitiHardware has also implemented standard health protocol guidelines to ensure the protection and safety of its customers and employees. Upon entering all CitiHardware stores, proper sanitation and safety measures are being observed. Wearing of face shield and face masks inside the store is strictly encouraged while maintaining physical distancing. 

CitiHardware has also foreseen the need to expand its product offerings to help Filipinos keep their homes clean and safe. New items such as air purifiers, sterilizing lights and various cleaning, hygiene and sanitation materials have recently been highlighted and introduced in the stores to help customers protect their families at home.

Recognizing the trend on online shopping, CitiHardware has recently improved its product offering in Lazada and has also launched its own online shop to serve Davao, Iloilo and Cavite customers. The CitiHardware team has also been in action for new ways to engage and serve their customers better. This allows customers to have more options on how to shop and what to shop in CitiHardware at the comfort of their homes.


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